1. LEARNING Chapter 8

2. What is NOT Learning? Reflexes Instincts Imprinting (Konrad Lorenz)

3. What is Learning? Any relatively permanent change in behaviour potential that occurs because of experience We learn by association Conditioning - basic kind of learning

4. Ivan Petrovich Pavlov, 1849-1936 Classical or Pavlovian Conditioning “What the hell difference does a revolution make...when you’ve got work to do in the lab?”

5. Classical Conditioning Studied digestion sec

6. Components of Classical conditioning Environmental conditioning of involuntary behaviour –Unconditioned stimulus (UCS, US) –Unconditioned response (UCR, UR) unconditioned = unlearned –Conditioned stimulus (CS) –Conditioned response (CR)

7. Three Stages

8. Processes of Conditioning Acquisition best learned when CS presented 1/2 sec prior to UCS

9. Processes of Conditioning Extinction

10. Processes of Conditioning May reappear after a rest pause

11. How Long Does it Take? John Garcia’s experiments The Garcia effect

12. The Study of Learning Behaviourism –approach to psychology, U.S., 20th century –led by John Watson, carried further by B.F. Skinner –Emphasized observable behaviour, role of environment as determinant

13. John Broadus Watson, 1878-1958 1913 - psychology a failure “failed to establish itself as a natural science” “should be a purely objective experimental branch of natural science”

14. Environmental Determinism “Give me a dozen healthy infants well formed and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of specialist I might select - doctor, lawyer, artist, merchant, chief, and yes, even beggarman and thief - regardless of the talents, tendencies, abilities, vocations, and race of his ancestors.” –1925

15. Fear conditioning Pairing of a NS with a fear-provoking object –very powerful –resistant to extinction –can occur after only 1 pairing –model for phobias –Little Albert (Watson/Rayner)

16. Fear conditioning

17. Generalization vs. Discrimination Generalization: Responding to a similar stimulus Discrimination: Responding ONLY to the exact stimulus

18. Other applications

19. Instrumental Conditioning Edward Thorndike (1874-1949) – The Law of Effect “Behavior that is rewarded will be repeated”

20. Burrhus Frederic Skinner, 1904-1990 Radical Behaviourism

21. Operant Conditioning (Skinner) Conditioning or learning of voluntary behaviors

22. Operant Conditioning

23. Negative Reinforcement –Escape Behavior –Avoidant Behavior

24. Schedules of Reinforcement Continuous Reinforcement Partial or Intermittent Reinforcement

25. Continuous vs Partial Reinforcement Partial reinforcement –slower acquisition –more resistant to extinction –pigeon may peck a key 50 to 100 times after reinforcement has been cut off if it previously was on a schedule of continuous reinforcement –after some types of intermittent reinforcement, the bird will peck from 4000 to 10,000 times before responding extinguishes Partial Reinforcement Effect -parents often learn this the hard way!

26. Schedules of Reinforcement Ratio = number of responses Interval = time elapsed Fixed-Ratio (FR) getting paid by the piece Variable-Ratio (VR) slot machines Fixed-Interval (FI) candy on Fridays Variable-Interval (VI) a realtor sells a house

27. Reinforcers Primary vs. Secondary Immediate vs. Delayed

28. Motivation Skinner would object! Extrinsic vs. Intrinsic Overjustification

29. Shaping By successive approximations

30. Biological & Cognitive Constraints Environments are not destiny! Skinner underestimated importance of constraints on learning Conditioning principles constrained by biological predispositions of each species “Never try to teach a pig to sing. It wastes your time and annoys the pig.” Mark Twain

31. Observational Learning Bandura - Social Learning Theory –we learn by watching what others do and what happens to them for doing it –vicarious learning –vicarious reinforcement –vicarious punishment Imitation: children tend to imitate adult models –classic Bobo doll study

32. Observational Learning people may learn anti-social behavior simply by observing it on tv

33. Observational Learning Three major effects –psychic numbing –increase in likelihood of aggressing –increases estimation of its occurrence pro-social lessons can also be learned –from tv –from models

34. Habituation Orienting response – automatic shift of attention toward a new event

35. Learned Helplessness