1. Bhavik Dodhia Ginu George Laura Martin Omolara MacGregor Ali

2. Industry analysis:-Toyota 1. Supplier power is considered to be moderate as it does not rely on any single supplier. * 2. Buyer power is strong due to the number of competitors’ products available.* 3. Threat of substitution to automotive industry is minimal, but for Toyota, threats are strongest from the used car market.* 4. Threat of new entrants is low because entrance to the industry requires large scale capital, intellectual property and well established distribution networks.* * Datamonitor –EBSCO

3. …contd. 5. Power of complementors is moderately low(manufacturers of navigation systems, audio systems, fuel manufacturers, etc.) 6. Toyota is one of the largest automobile manufacturers in a mature industry hence there is a very high level of competition. (Main competitors are GM, Ford, VW, Fiat, Honda, etc.) Reference – Porter’s Analysis, Strategic Management: Chapter 3. (Haberberg and Rieple)

4. External Factors affecting Toyota Regional political climate could affect a global company like Toyota. The recent massive recalls of their cars has put Toyota under enormous politico-legal scrutiny. (Eg. US and UK govts) The credit crunch has affected a globalised organisation like Toyota. Appreciation of Yen affects Toyota because most of the company’s business transactions are conducted in dollars. (Payments in dollars are converted into Yen)

5. …contd. Shift in attitude towards increasing greener practices (Toyota is a major player in the hybrid car industry). Recent recalls could affect Toyota’s reputation of being “most reliable” car maker. Green technology, increasing usage of high tech features, more features in every car has lead to a technological revolution in the whole industry. Toyota is a major pioneer in implementing fuel cell technology successfully albeit on a minor scale. Reference- Toyota – Company Profile, Datamonitor, EBSCO

6. SWOT Analysis Strength Weakness Strong financial performance Brand image Strong performance in Asia region Research and development activities Toyota production system Poor profitability of ‘financial services’ segment Expenses related to post retirement benefits for employees

7. …contd. Opportunities Threats Increasing demand for hybrid electric vehicles Opportunities in Asian market New models Economic slowdown Competition in the global automotive market Tightening emission standards Appreciating Japanese Yen against US Dollar Reference- Toyota – Company Profile, Datamonitor, EBSCO