1. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Marketing Fisher College of Business Undergraduate Specialization

2. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Overview What is Marketing? Preparation Marketing at The Fisher College of Business Sample Job Titles and Descriptions Internships Marketing Salaries and Outlook Student and Professional Organizations Marketing Contact Information

3. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career What is Marketing? The American Marketing Association defines marketing as the “process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” Often the career path to top management is through marketing management -- Why? Because marketing products and services is how companies generate revenues Whatever your particular set of skills, you can find a marketing related position that “fits” with you

4. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career More On Marketing… Marketing involves the conception, promotion, and physical distribution of good and services to satisfy the economic needs of society While it is easy to visualize those employed in wholesale and retail establishments as engaged in marketing, employees of other firms primarily engaged in manufacturing and services also perform marketing functions Marketing is an important area of activity in financial institutions, public utilities, and insurance and some not-for-profit organizations Representing more than fifteen percent of all persons employed, marketing plays an ever-increasing role in our economy Employment opportunities in any phase of marketing--advertising, selling, buying, financing, or merchandising--are varied, attractive, and limitless An education in marketing is broadening and cultural, as well as specialized

5. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career General Preparation Most employers prefer college graduates High grades are considered important along with specific courses taken Extracurricular college activities are often given considerable emphasis, as is part-time or summer employment Generally, a Masters degree is preferred for marketing research. Most marketing positions require an outgoing personality, clarity of self-expression, and skill in the area of human relations Employers stress such qualities as personal motivation, initiative, drive and creativity A high degree of analytical ability combined with the ability to identify and solve problems is required in marketing research and logistics

6. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Marketing at Fisher Undergraduate Ranking 13th Nationally - U.S. News and World Report (2010)

7. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Competitive Admissions Information concerning application to the Marketing specialization is available on the web: http://fisher.osu.edu/undergraduate/admissions/ Admission to the Marketing Specialization largely depends on space availability

8. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Marketing Curriculum Specific information about the Marketing Specialization can be found on the Fisher website under: - Current Students - Undergraduate Students - Academics - Specializations There you will find a complete list requirements as downloadable pdf files

9. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Areas within Marketing Marketing is often divided along two lines and your career path could include parts of both: Sales -- identifying customer needs and helping to deliver existing products and services to the customer Marketing -- assessing customer wants and helping to plan and promote products and services to satisfy those wants (often to well-defined groups of customers) Sales and marketing both attract professionals who will perform many specialized functions and build expertise in many specialized fields and industries

10. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Marketing More Specifically Marketing’s diversity is one of its many attractions to students and practitioners alike Sales and Customer Service This field is possibly the most diverse and difficult to classify. Here, opportunities are available with manufacturers as well as wholesale and retail firms. One also might consider a wide range of products and customers since college graduates can be found selling products ranging from massive computer installations to women’s apparel. A career in sales or customer service affords a college graduate an almost infinite variety of duties as well as opportunity for promotion to managerial positions. Product Development Many companies have given managers and their subordinate’s major responsibility in the determination of customer needs, and the translation of these needs into a combination of goods and services designed to satisfy the demands of their market. In this area of marketing, people work closely with engineers, manufacturing executives, or others concerned with the product offerings of the firm.

11. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career More Areas in Marketing Marketing Research This field has grown rapidly in importance over the past decade. Specialists in this field gather, from a variety of sources, information needed by management relative to the marketing environment within which the firm operates, as well as data necessary for internal control. Advertising and Sales Promotion These areas are concerned with the employment of news media, such as television, radio, newspapers, magazines, and other devices, to present goods or services to the potential market and to supplement the work of the personal sales force by reducing initial buyer resistance. Careers in advertising may be pursued both within independent agencies as well as within advertising departments of manufacturing, wholesale, and retail firms.

12. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Types of Marketing Jobs Sales Account Manager Industrial, Wholesale, Direct Sales Customer Service Sales Promotion Retail Manager Product Development Marketing Research Public Relations Corporate Marketing Management Advertising International Marketing

13. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Internship & Full Time Positions Brand Management Industrial Marketing Marketing Consulting Retailing Sales Management Advertising Product Management Customer Service Market Research Purchasing Retail Merchandising Sales Representative Telemarketer

14. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Just about anything … What Can You Market? Services such as: Insurance Financial Banking Hospitality/Travel Communication Consulting Educational Health Care Arts/Entertainment Products such as: Medical Equipment and Supplies Pharmaceuticals Food & Beverage Computer/Technology Real Estate Energy Transportation Textiles and Apparel

15. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Just about anyone … Who Can You Work For? Abercrombie & Fitch Aldi American Greetings Bridgestone Americas Dow Chemical Frito Lay General Mills Goodyear Kraft Foods Limited Brands Macy’s Marathon Petroleum Company Marriott Nestle Procter and Gamble Sherwin-Williams Target The Ohio State University Total Quality Logistics Wells Fargo Financial

16. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career What are Marketing Salaries Like? Salaries often depend on the industry you are in as well as the type of position If salary is important to you, you should realize that while entry-level salaries are mid-range, over the long term, it is the potential for significant salary increases that will matter most This is because your salary (especially in sales related positions or positions where you income is dependent on the product’s success) can be determined by a ratio of fixed salary, commission, and bonuses Consequently, don’t just look at starting salaries, look at a professional’s salary 5,10 or 15 years into the future

17. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Marketing Salaries Fisher College of Business Average Salaries (2008-2009) Full-time$45,084 Intern$2,227/month NACE Salary Survey (Summer 2009) Full-time$43,325

18. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Industry Specific Marketing Salaries Advertising $ 35,792 Brand/Product Management $ 44,991 Buyer/Merchandising $ 44,172 Customer Service $ 35,384 Distribution $ 50,860 Market Research $ 40,941 Purchasing $ 45,300 Sales $ 42,015 (From the Summer 2009 NACE Salary Survey)

19. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career The Outlook for Marketing Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016 - about as fast as the average for all occupations. Most starting positions are in the field of sales or in retail management. See the Occupational Outlook Handbook for additional information: http://www.bls.gov/OCO/http://www.bls.gov/OCO/

20. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Student Organizations American Marketing Association http://ama.org.ohio-state.edu/ Pi Sigma Epsilon http://www.pseosu.com/ Additional Fisher Student Organizations http://fisher.osu.edu/student-groups/undergraduate

21. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Professional Organizations American Marketing Association www.ama.org Students can become members American Advertising Federation (AAF) http://www.aaf.org/ American Academy of Advertising (AAA) http://www.aaasite.org/

22. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Study Abroad & Exchange Contacts Fisher International Programs Office http://www.fisher.osu.edu/centers/international- ciber http://www.fisher.osu.edu/centers/international- ciber OSU Office of International Affairs http://oia.osu.edu/ OIA has many other opportunities for business and non-business opportunities to supplement the Fisher curriculum

23. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Study Abroad & Exchange Programs (Fisher International Programs) Copenhagen Business School, Denmark Technische Universitat Dresden, Germany Nantes Summer School, France Trinity College, Dublin, Ireland Quinn School of Business, Dublin, Ireland London School of Economics, England Instituto Technologico y de Estudios Superiores de Monterrey, Mexico Hong Kong University of Science and Technology Singapore Management University Curtin School of Business, Perth, Australia

24. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career Max M. Fisher College of Business Academic Department: Marketing and Logistics The Ohio State University 500 Fisher Hall 2100 Neil Avenue Columbus, OH 43210-1144 (614) 292-8808 http://fisher.osu.edu/marketing/

25. Fisher College of Business The Ohio State University Office of Career Management 150 Gerlach Hall 2108 Neil Avenue 614-292-6024 fisher.osu.edu/career fisher.osu.edu Fisher logo http://fisher.osu.edu