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Published byFerdinand Hancock Modified over 9 years ago
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History 1991 – 2011 Lincolnshire Tourism. Turnover of c.£1m c.90% public sector funding 2010 Chamber of Commerce introduced 'Tourism & Hospitality’ chamber GLLEP - identified Visitor Economy as one of six priority areas for Lincolnshire 2011 Chamber and Lincoln Business Improvement Group (BIG) established Visit Lincoln
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Our Journey Businesses identified importance and growth potential of Lincoln’s visitor economy Lincoln BIG make Lincoln a welcoming, safe and vibrant place. Manage VIC services Lincolnshire Chamber committed to supporting visitor economy activity Local authorities invest in public realm and product development Visit Lincoln Partnership = Destination Management
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Making it Happen Business Plan 'Tourism, Trade & Talent‘ Lincolnshire Chamber Host VLP staff, membership scheme & financial services Lincoln BIG Represent levy payers, use Visit Lincoln as 'marketing arm’ City of Lincoln Council commitment to growth Lincoln’s Destination Management Plan 'Driving Forward Our Destination | 2015 & Beyond' Created a 'brand’ and deliver marketing
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Future Priorities 800th Anniversary of Magna Carta and £22m investment 'Lincoln Castle Revealed' Private sector investment | skills & welcome | raise awareness & change perceptions Understand and be aware of future challenges and opportunities | BID process | continuing reduction in public sector funding | GLLEP | Membership model | Lincoln v Lincolnshire
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Emma Tatlow Visit Lincoln Partnership Manager emma@visitlincoln.com visitlincoln.com
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