1. Hotel Otrant, Ulcinj – Municipality of Ulcinj Thursday, 2 July 2015

2. Index I.Activities within WP4 to be implemented up to May 2016  Action 4.1  Action 4.2  Action 4.3  Action 4.4  WP4 work plan for the next months II.Social Tourism as Business field  Glossary of the “Social Tourism”  Some statistics about Tourism and Social Tourism in Europe  European funding sources for Tourism  European best practices on “Social Tourism”  COOSS Marche experience in “Social Tourism” III.Running Activities within WP5

3. Activities within WP4 to be implemented up to May 2016 Action 4.1 “Marketing research on selected profiles” with a specific focus on socio-health tourism (SHT) as strategic sector for the country development Action 4.2 Training on labour market access and opportunities related to the sale of SHT packages Country involved in the action

4. Activities within WP4 to be implemented up to May 2016 Action 4.4 a)Mentoring, business coaching and support in Start-up of SHT enterprises in Ulcinj b)Mentoring, business coaching and support in Start-up of social enterprises in Tirana c)“Business ideas” contest for the best 10 entrepreneurial ideas Country involved in the action

5. “Marketing research on selected profiles” with a specific focus on socio-health tourism Marketing research Marketing research on the entrepreneurial profiles selected in Montenegro Main organisations involved in the action Business sector related Business opportunities Potential EU funds and investments

6. Training on labour market access and opportunities related to the sale of SHT packages training package COOSS will provide a training package able to develop the skills and administrative and managerial competences related the SHT sector in order to Learn how to manage the… Functional strategies and behaviours for implementation of the business activities Economic and financial aspects Administrative and commercial activities Main organisations involved in the action

7. Mentoring, business coaching and support in Start-up of SHT enterprises Selection of local consultant experts in social business start up Support and monitoring of each aspiring entrepreneur in all steps Individual consultant and support in creating business plan

8. “Business ideas” contest in Tirana Organisation of a “Business idea” Contest Promotion of the Contest in Tirana Selection of the 10 best enterprises Supporting activities for the 10 winning Business ideas

9. WP4 work plan for the next months

10. Social Tourism as Business field Social Tourism: It represents a particular form of tourism demand, more focused on the territory, ambient, culture heritage and especially as reason of socialisation. Tourism like a person’s Right.

11. Glossary of the “Social Tourism” Accessible Tourism: It refers to the set of "services and facilities” (such as physical environment, transportation, information, communication) directed to all, and especially to people with special access needs (i.e. people with permanent or temporary disabilities). Active Tourism: It’s focused on spend an holidays in contact with the people, tradition and lifestyle of a territory. (i.e. experience within a farm with direct contact with the animals, or to see an artisan at work). Responsible and eco-friendly Tourism: It aims to deliver ‘better places to live in and to visit’ – with the emphasis firstly on creating better places for local people, and secondly for tourists.

12. Some statistics about Tourism and Social Tourism in Europe * The tourism sector at EU level is composed by 1.8 million of enterprises, mainly of small and medium size (SMEs). It contributes to 5% of GDP and 5,2% of the total employment of the active population (it corresponds to about 9.7 million people). If we consider the strict connection with other economy sectors, it represents the 10% of GDP and 12% of total employment. Tourism is the 3 rd branch of socio-economic activities of the Union. The European Union is the first tourist destination in the world. * Source: European Parliament http://www.europarl.europa.eu/http://www.europarl.europa.eu/

13. Some statistics about Tourism and Social Tourism in Europe * 31 million of EU people have made at least once a trip in the form of social tourism 889.330 people (2.9%) have special needs The unexpressed demand of social tourism is...  61% of people need a professional helper for the trip  25% of people need medical care  7% of people need to overcome the physical obstacles. * Source: CESVOT Toscana 2013

14. Area of interestProgramme Cohesion Structural funds: European Social Fund, European Cohesion Fund, European Regional Development Fund Environment, Agriculture & Marine and Fisheries Policy LIFE European Agriculture Fund for Rural Development European Maritime and Fisheries Fund Research, Innovation and Competitiveness Horizon 2020 COSME Culture and Education Creative Europe Programme Erasmus for All Programme Employment EaSI (EU programme for Employment and Social Innovation) PROGRESS (Programme for Employment and Social Solidarity) EURES (European Employment Services) Social Tourism European funding sources for Tourism (and Social Tourism)

15. European best practices on “Social Tourism” Active Senior Tourism Active Senior Tourism project Country: Spain Summary: The project is about active ageing and linking health and rural development networks. Its aim is to train the tourism sector, and the sectors that indirectly work with it, in the creation of services and products aimed specifically at travelers over the age of 55. Website: http://ambienta45.es/activ-seniors/http://ambienta45.es/activ-seniors/ Funded by: European Commission within EUwide network of nature protection areas

16. European best practices on “Social Tourism” Accommodation and Catering Accessibility for Disability (ACAD) Country: Poland Summary: Its goal is to improve the vocational education and training for hotel and catering staff and management so they are prepared to offer the same quality services to clients with disabilities as to other clients and at the same time to make them more competitive in the European labour market. Website: http://www.acad-europe.org/http://www.acad-europe.org/ Funded by: LLP Leonardo Da Vinci Programme

17. European best practices on “Social Tourism” TURAG4ALL – Travel Agency for Persons with Disabilities Country: Slovenia Summary: It provided greater recognition and the use of accessible tourist services by disabled people and those with special needs, as well as it has combined a specific supply and demand for disability- friendly tourism products. Finally it brought together the stakeholders in the field of disability-friendly tourism both in Slovenia and abroad. Website: http://www.inyourpocket.com/ljubljana/Turag4all_72088vhttp://www.inyourpocket.com/ljubljana/Turag4all_72088v Funded by: ESF – European Social Fund

18. European best practices on “Social Tourism” Marche WOW Country: Italy Summary: The holiday packages are implemented paying attention to tourist needs and encouraging environment sustainability, local tradition and cultural heritage. The tourist is invited to participate in local and traditional rituals in an active way/approach breaking with the classic idea of ‘holiday packages’ and emphasizing on his emotional experience through the interaction and the relationship with local citizens. Funded by: a tourism company (SME) aiming at promoting rural experience in Marche region. The company was founded in 2014 by two young professionals specialized in Organizational Psychology and marketing area.

19. COOSS Marche experience in “Social Tourism” Social Tourism Manager (300 h) Operator for social and cultural tourism services (400 h)

20. COOSS Marche experience in “Social Tourism”

21. Summer holidays for elderly Type: thermal baths, mountain, city tours Average duration: 2 weeks Percentage of COOSS’ total users: about 3% of total The service includes: travel organisation, animation activities, support and assistance

22. Running Activities within WP5 Running Activies COOSS is investigating social innovation within several sectors as: Practices, Stakeholders and Social services. COOSS acts in close cooperation with Italian Partners.

23. Running Activities within WP5 Example of Social Innovation: a new Welfare? 1 – Practices: Innovation Voucher (example of Public Procurement launched by Marche Regional Government which founded Innovative SMEs) 2 – Stakeholders: COOSS is investigating how the list of interested subjects is changing in the last years: Stakeholders for social innovation are PAs, SMEs profit, NGOs, and new subjects as “gatekeepers” and “self-help” solutions, both based on the concepts of Mutual help and Civil Society active participation.

24. Running Activities within WP5 Example of Social Innovation: a new Welfare? 3 – Social Services: a key innovation is the slow but progressive introduction of Digital Solutions to the traditional standards of care provision: i.e. PRONTO COOSS At experimental level COOSS is registering the involvement of ICT- based and Technological supports in the traditional human-based caring activities: i.e. AAL and H2020 projects.

25. For more nformation: nformation: Luca Bordoni l.bordoni@cooss.marche.it awm@cooss.marche.it www.cooss.it/en Cooss Ricerca e Formazione Thank you for the attention !!!