1. Hawaii Tourism Brianna Daugherty Brett Woods Erick Strantka
Trisha Klingerman
Stephanie Mancini

2. Overview Tourism Planning Hawaii Tourism Authority
Tourism Strategic Plan

3. Tourism Planning Background Analysis
Can be classified as a SWOT analysis
It produces the basic direction for the succeeding steps
Detailed Research and Analysis
A good tourism plan will not exist without research
Research evolves around resources, activities, markets, and competition

4. Tourism Planning Synthesis and Visioning
Conclusions from all previous work are formulates
Considered to be one of the most important steps in the process
Goal-Setting, Strategy Selection, and Objective Setting
Tourism goals, strategies, and objective are defined in this stage

5. Tourism Planning Plan Development The development of the actual plan
It details the programs and activities needed to achieve the goals, strategies, and objectives
This plan has an average life span of 3-5 years
Plan Implementation and Monitoring
Responsibilities of for the tourism objectives must be set forth for organizations or people
Adequate funds must be available to carry out the plan

6. Tourism Planning Plan Evaluation
Occurs after the term of the tourism plan has expired
Determines if the goals and objectives were achieved

7. Tourism Planning Originated in Europe
Represents the foundation upon which more specific goals, strategies, objectives, and plans are developed
Five Purposes
Identifying alternative approaches
Adapting to the unexpected
Maintaining uniqueness
Creating the desirable
Avoiding the undesirable

8. Tourism Planning Reasons
Tourism development has negative and positive impacts
Tourism is more competitive than ever before
Tourism is a complicated phenomenon
Tourism has damaged natural and cultural resources
Tourism affects everyone, therefore everyone should participate in the tourism planning process

9. Tourism Planning
Destination Life Cycle-shows the positive and negative impacts of tourism
Exploration
Involvement
Development
Consolidation
Stagnation
Decline
Rejuvenation

10. Tourism Goals and Objectives
Overall achievement
Objective
Short term goals

11. Hawaii Tourism Authority
Established in 1998
State Agency
Responsible for tourism within Hawaii
HTA

12. HTA
Main priority is to achieve managed growth of Hawaii’s tourism industry by focusing on increasing visitor expenditures
Growth in visitor arrivals is to be achieved after visitor expenditures

13. HTA Follows major business practices
Assist in economic diversification of Hawaii
Assure accountability in controlling public tax dollars
Enable, optimize, and energize dedicated resources
Remove obstacles
Provide positive leadership

14. Tourism Strategic Plan
It provides strategic directions for Hawaii’s Visitor Industry
Place visitor expenditures as a priority rather than visitor arrivals

15. TSP Vision Create a demand for Hawaii’s tourism product
Revitalize Hawaii’s tourism product
Increase visitor spending per person daily

16. TSP Major geographic market areas U.S. Japan Canada Europe
Latin America
Asia
Oceania

17. Major Goals
Achieve growth by focusing on increasing visitor expenditures
Achieve average annual growth rate of 4.6 percent

18. Advantages Tourism plan usually last 3-5 years.
Goals are achievable in that time period
Due to increasing economy people might be reluctant to take vacations
Increase the amount of money people spend while on vacation
Increase hotels, resorts, or sporting activities
Don’t have to rely on a lot of people traveling to Hawaii all the time

19. Destination
Destination determine per person per day spending of different groups of visitors
Look at hotel books
How many rooms sold per night
How long each person stays
Find revenue per available room
Find occupancy rates

20. Limitations Can not have nearly enough arrivals as you need
People may not want to take vacations

21. Questions??