1. University of Southern California School of Engineering Technology Transfer Center 1 Smarter Buildings Ken Dozier Far West RTTC 03/15/02 Presentation

2. University of Southern California School of Engineering Technology Transfer Center 2 “When the Rate of Change Outside is Greater Than the Rate of Change Inside, The End Is In Sight” Jack Welch, Chairmen General Electric The Future

3. University of Southern California School of Engineering Technology Transfer Center 3 “ According to Silicon Valley CEO’s, 60 % of the high-tech items they manufacture today did not exist 10 months ago” Lon Hatamiya, Secretary - California Trade and Commerce Agency Velocity “Startups are now expected to go public within 6-18 months after venture investment” Donna Jensen, Founder and CEO of startups.com

4. University of Southern California School of Engineering Technology Transfer Center 4 What is Knowledge ? TruthKnowledgeBelief Universal No Debate Effect Social Converge on debate Cause Personal Diverge on debate Cause 10 Philosophical Mistakes (Adler 85)

5. University of Southern California School of Engineering Technology Transfer Center 5 “where... The ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons, computer in the the future may have only 1,000 vacuum tubes and weigh only 1.5 tons” - Popular Mechanics, 1949 “I predict the internet... Will go spectacularly supernova and in 1996 catastrophically collapse ” - Bob Metcalfe, 3COM founder and inventor, 1995 “This ‘Telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us” - Western Union, Internal memo, 1876 “The problem with television is that the people must sit and keep their eyes glued on a screen; The average American family hasn’t time for it” - New York Times, 1949 “There is no reason anyone would want a computer in their home” - Ken Olson, president and founder, Digital Equipment Corp., 1977 “Man will never reach the moon, regardless of all future scientific advances” Lee De Forest, Radio Pioneer, 1957 The Future Source: “The Future is Ours” Communication of the ACM, March 2001

6. University of Southern California School of Engineering Technology Transfer Center 6 6-D Dimensions of Global Commerce Demassification Denationalization Despacialization Disintermediation Disaggregation Decentralization Source: The Social Life of information, Brown & Duguild

7. University of Southern California School of Engineering Technology Transfer Center 7 Global Competition Source: The world Competitiveness Yearbook IMD International 3 Finland 4 Luxembourg 5 Netherlands 6 Hong Kong 7 Ireland 8 Sweden 9 Canada 10 Switzerland

8. University of Southern California School of Engineering Technology Transfer Center 8 Make & Sell vs Sense & Respond Incubators and Science Parks created to bridge gap between development and commercialization Chart Source: Corporate Information Systems, Applegate Venture: Niche markets, public trading (pull) Federal Agencies, SBIR: Mission Based, Linear (push) Universities: Curiosity Based, emerging, (push) Chabol (large companies) hierarchy, products based, (push)

9. University of Southern California School of Engineering Technology Transfer Center 9 Industry Clusters –“Industry Cluster”: collections of competing and collaborating industries in a region networked into horizontal and vertical relationships, involving strong common buyer-supplier linkages, and relying on a shared foundation of specialized economic institutions. Because they are built around export-oriented firms, industry clusters bring new wealth into a region an help drive the regions economic growth. Industry Cluster Electronic Key Export Oriented Firms Key Supplier Oriented Firms Key Economic Infrastructure Providers Consumer Electronic Assembly Computer Hardware Assembly Tool, Die & Machinery Office & Production Supply Specialized Component Supply Education & Training Institutions Physical Infrastructure Providers Financial and Regulatory Institutions (ERI/McGraw Hill,”America’s Clusters”,1995)

10. University of Southern California School of Engineering Technology Transfer Center 10 Automotive Aerospace/Defense Industrial Machinery Transportation and Distribution Financial Services Tourism and Recreation Educational Services Info/Media and Entertainment Business Services Health Services Fashion, Apparel and Textiles Home and Lifestyle Products Agriculture and Food Processing Bio-Medical Products Electronics Machinery and Systems Forest Products Metals Construction Products Energy and Process Materials Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995)

11. University of Southern California School of Engineering Technology Transfer Center 11 Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995)

12. University of Southern California School of Engineering Technology Transfer Center 12 Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995)

13. University of Southern California School of Engineering Technology Transfer Center 13 1940-1965 1965-1990 1990-2015 Motion PicturesAviation Electronics Defense Aviation Automobile Manufacturing Food Processing Agriculture Theme Parks Motion Pictures Television Computer Peripherals Defense Instruments Commercial Aviation Metal Products General Manufacturing Information Processing Defense Aerospace Theme Parks/ Tourism Visual Media Production Professional Services Multimedia Technology Engineering Services Technology-Based Manufacturing General Manufacturing Information Processing Business Services The Evolution of Industry (“America’s Clusters”,1995)

14. University of Southern California School of Engineering Technology Transfer Center 14 Clusters Gus Koehler, USC

15. University of Southern California School of Engineering Technology Transfer Center 15 Developers Drivers Gates “Microsoft”Xerox Jobs “Apple” Xerox Clark “SGI” E&S, Stanford Clark “Netscape”University of Illinois The Non-Linear

16. University of Southern California School of Engineering Technology Transfer Center 16 EZ and Incubator Spatial Distribution

17. University of Southern California School of Engineering Technology Transfer Center 17 Beneficiaries from the ETTC New Economics for Women First AME Church/BreakAway Economic Resource Corporation Merced County Project Orange County Project Seattle Project Hawaii Project As part of the ETTC’s work, the ETTC has won support from EDA for its help on these other EDA projects. } Future Projects

18. University of Southern California School of Engineering Technology Transfer Center 18 Media Bandwidth Source: 1999 Fall Meeting, Community Development Council, Chuck Matthews INFOWORLD, Sept. 2000 DSL/ Cable IEEE 1394 / Firewire Gigabit Ethernet LASER / Fast Ethernet 10BaseT / CAT 5 Microwave / Ethernet G2 Wireless G3 / Wireless LAN ATM G1 Wireless

19. University of Southern California School of Engineering Technology Transfer Center 19 64 K1.5M45M150M600M1.6G High Speed Services Source: Broadband Communication Systems, Conrad High Burst Low Burst 64 K1.5M45M150M600M bps X.25 ISDN Frame Relay Switched T-Carriers Dedicated Private line and Ethernet SMDS 1.6G ATM/ BISDN Myrinet DSL Dial up

20. University of Southern California School of Engineering Technology Transfer Center 20 The “six-pack” The connection point in each cubicle / office ATM to the desktop. A coaxial and fiber optic connection for next generation high-speed bandwidth requirements like streaming video and distributive computing Additional Ethernet ports for multiple connection 1 - 75 ohm coax 1 - Fiber optic 4 - Category 5 or 7 Twisted Pair

21. University of Southern California School of Engineering Technology Transfer Center 21 Network Cost NEW New Economics for Women Existing System 22 dial-up lines Only 56K access through telephone. No file sharing capabilities. No backup services No high-speed video capabilities. No upgradeability path. ETTC designed System for NEW To connect 184 users to high-speed network access DirectPC / DSL network connection 46 “6-pack” connections. Matrix E7 Ethernet switch capable of handling 184 users ($37,779). Upgradeability to ATM. ATM test system including 4 OC-3 ports ($17,753).

22. University of Southern California School of Engineering Technology Transfer Center 22 Traditional Entrepreneurship Typical Waterfall model Six Stages –basic research, development research, product and process ideas, prototype, production, diffusion Sung 2001 Criticisms –Too much focus on the solution “push” – basic research not the only initiator stage –relationship between research and commercialization is too complex to be linear –Users are the key “pull” to the problems and markets

23. University of Southern California School of Engineering Technology Transfer Center 23 ETTC Existing Infrastructure

24. University of Southern California School of Engineering Technology Transfer Center 24 High-speed ATM Network base This will connect to existing IT infrastructure and give us high speed connectivity to each and every desktop

25. University of Southern California School of Engineering Technology Transfer Center 25 Planting the seed If you are going to smarter build the of the future, you need to have smarter people. You can’t just build a buildings and they will come. ATM Fiber optics Smart Lighting Systems Modular System Smart HVAC Systems Telementoring

26. University of Southern California School of Engineering Technology Transfer Center 26 Smart Building Project The 6 packs 4 Category 7 cable 1 Fiber Optic 1 Coax Cable Energy and Efficiency Image courtesy of Johnson Controls The connection point in each cubicle / office ATM to the desktop. A coaxial and fiber optic connection for next generation high-speed bandwidth requirements like streaming video and distributive computing. Additional Ethernet ports for multiple connection.

27. University of Southern California School of Engineering Technology Transfer Center 27 (SB) HVAC Achievements Johnson Controls Personal Environments ® systems. Able to control environment in every workarea. Building ventilation improved 66% 30 % reduction in standard construction cost with conventional HVAC system Source: Johnson Controls - PE

28. University of Southern California School of Engineering Technology Transfer Center 28 Alternative Power Scheme Over 50% of electrical energy is lost in the transfer from power plant to home. Consumers are getting serious about generating their own electrical energy In 2000, $7.1 Million dollars worth of generators sold to businesses in CA Improved ability to generate power locally with fuel cells, turbines, and conventional gas generators. Source: Wired Magazine April 2001

29. University of Southern California School of Engineering Technology Transfer Center 29 Four New Organizational Office Types From “The New Office” by Francis Duffy Trends are towards smaller core organizations. It is no longer necessary to design a whole office building around the idea of getting everyone there at one time.

30. University of Southern California School of Engineering Technology Transfer Center 30 Smart Building Project Modular systems Open / Closed workspace The Cell The Den from “The New Office” by Francis Duffy

31. University of Southern California School of Engineering Technology Transfer Center 31 Smart Building Project Collaboration areas Centralized Control Center The Club / Kitchen The Hive from “The New Office” by Francis Duffy

32. University of Southern California School of Engineering Technology Transfer Center 32 The Smart Building of the future Collaborating Area a centralized area for staff meeting, brain storming and formal conferences Central eating & break area allows people from different groups and projects to meet each other and feel like teammates. Promotes staying in for lunch Modular System open model that allows space to be divided when needed. Better than rigid cubicle walls and allows collaboration when needed. Source: CIO Magazine May 1999

33. University of Southern California School of Engineering Technology Transfer Center 33 The Smart Building of the future Training Station where both IT pros and end-users stay up-to-date on the latest computing support & techniques Study Zone interactive learning, technical manuals & internet access available to everyone. Quiet Zone where you can retreat to concentrate Source: CIO Magazine May 1999

34. University of Southern California School of Engineering Technology Transfer Center 34 (SB) Energy Achievements Penn Center West office park 64,000 sq.ft. gross 2 floors ~$66/sq.ft. Source: DOE Energy 2000

35. University of Southern California School of Engineering Technology Transfer Center 35 (SB) Energy Achievements Source: EREC - Dept of Energy Thoreau Center for Sustainability renovation at $55/ft 2, Able to achieve a 1.06 W/ft 2 lighting usage (a 48% reduction) Ridgehaven Green Office building renovation at ~$37/ft 2, Building that achieved a 60% reduction in energy consumption

36. University of Southern California School of Engineering Technology Transfer Center 36 The right Network for you The overall picture Service Provider Today<5-years 10-yearsBeyond BroadcastersDigitalAnalog SD HD MMDS LEC’s MSO’s Wireless POTS LMDS ATM CDMA CableHFC FTTC FTTH ADSLVDSL

37. University of Southern California School of Engineering Technology Transfer Center 37 Security Solutions for Data Broadcasting Network operation Center Content Aggregator Rural Infrastructure

38. University of Southern California School of Engineering Technology Transfer Center 38 Solutions for Content Distribution Satellite Cable Terrestrial Internet DSL Wireless IP Gateway Encrypted IP Content Encryptor

39. University of Southern California School of Engineering Technology Transfer Center 39 Solutions for Digital Cinema Picture Studios IP Gateway Encrypted IP Encryptor File Servers Digital Projector

40. University of Southern California School of Engineering Technology Transfer Center 40 Broad-Banding Streaming Services

41. University of Southern California School of Engineering Technology Transfer Center 41 http://www.usc.edu/go/TTC For more information, please visit our website at: