1. “He who does not study rhetoric will be victim of it.”
– found on a Greek wall from 6th Century B.C.

2. Developing Skill with Rhetoric: The Rhetorical Triangle
“Words—so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.”
—Nathaniel Hawthorne

3. What is Rhetoric? The art of communication…
Analysis and comprehension of how a writer or speaker has achieved his or her effect from a text on an audience.
What does this mean to you?

4. The Three Appeals: Ethos, Pathos, and Logos

5. Ethos: Understanding the Ethical Appeal
Ethos = the writer or speaker’s credibility on his or her subject; the speaker’s ability to acknowledge the opposing view
What can we tell about the “character” of the speaker?
If we don’t know the author, then we have to look at his or her text:
Tone of the text
Persona

6. Situated and Invented Ethos
The kind of character developed “in the text,” the ways that the writer’s words and phrases, as well as selection of examples and ideas, establish the writer’s authority.
Situated Ethos
The kind of character developed “around” the speaker/writer. Whenever we are dealing with writers we know, writers who have been talked about a great deal or popular figures that we encounter in the press, these writers have an established ethos situated in who they are and how they have been represented.

7. Situated and Invented Ethos Examples
George W. Bush was the son of a political family—his father and been vice president for eight years and was then president for four years. He had also served in many political offices before that. In addition, the family is known for its “wealth.”
Barack Obama is the first U.S. president born in Hawaii. He is the son of parents who divorced when he was still very young. He attended Harvard Law School and became the first black president of the United States.

8. Pathos: Understanding the Pathetic (Emotional) Appeal
Pathos = an emotional appeal upon the audience
Most people make decisions based upon a more emotional than logical basis

9. Logos: Understanding Logical Appeal
Logos = the methods of persuasion within the language itself (logos = word; “logic”)
How the argument is supported (facts, statistics, words of experts and examples)

10. Why Rhetoric?
“I would hurl words into this darkness and wait for an echo, and if an echo sounded, no matter how faintly, I would send other words to tell, to march , to fight, to create a sense of hunger for life that gnaws in us all.”
--Richard Wright

11. Six Keys of Rhetoric Skills
Persona
Appeals to Audience
Subject Matter and Its Treatment
Context
Intention
Genre

12. #1: Understanding Persona
Reason for Importance:
So you don’t get fooled by the author
The writer/speaker creates a persona to make himself or herself more believable and trustworthy so that the audience will buy into what he or she is saying
Persona = the “mask” or character the writer or speaker creates for him/herself

13. #2: Understanding the Appeals to the Audience
THE THREE APPEALS:
Ethos
Pathos
Logos

14. #3 Subject Matter and Its Treatment
When deciding what kinds of information to include in a text, writers and speakers need to keep in mind…
INTENTION: What is the purpose of the text? What am I trying to achieve?
AUDIENCE: To whom is the text directed?
GENRE: What kind of text is most appropriate for my audience?

15. #4: Context DEFINITION: How society impacts the subject of a text
An effective writer or speaker knows how to refer to context to help the audience understand the position he or she takes and to connect positively with his or her argument
A careful reader understands how context affects the text he or she is analyzing.

16. #5: Intention INTENTION = PURPOSE
What the writer or speaker wants to happen as a result of the text; what he or she wants the audience to believe or do after hearing or reading the text
PURPOSE OF THE TEXT:
To persuade
To inform
To entertain
To call to action

17. #6: Genre What is the context calling forth a piece of writing?
audience + purpose = most appropriate genre
Questions the writer or speaker should ask to help find the most appropriate genre of text:
What is the context calling forth a piece of writing?
Who needs to know what I intend to write about?
What is the best, most appropriate genre to produce?
Why must I write what I write? Who needs to hear this?
Malala Yousafzai

18. Works Cited Banks, William P. “A Short Handbook on
Rhetorical Analysis.” Feb
Roskelly, Hephzibah & Joliffe, David. Everyday
Use: Rhetoric at Work in Reading and Writing. Pearson Longman, New York: 2005.
* Presentation adapted from Docstoc.com