1. Marketing Committee Meeting Philips HQ, 7th February, 2005

2. Agenda 1.Minutes of previous meeting and actions outstanding 2.Voltimum Review: a.Highlights of 2004 – Overview + KPIs to end January 2005 & forecast to end March 2005 MF/FL b.Newsletters - Detailed analysis of performanceMF/FL c.Analysis of Advent Calendar 3.Technical Developments & Catalogue Update:FL a.News content area b.Catalogue Status 4.Upcoming Marketing Actions and Events: i. Wholesaler / Contractor CampaignsPH ii. Newsletter SpotLight FeaturePH iii. Prizes Donation for NewslettersPH iv. Events – Electrical Roadshow, M & E EventPH v. Manufacturer VoltiLinkPH vi. VoltiBulletin – Fire SpecialPH vii. Round Up of Manufacturer actions that include Voltimum in 2005 PH viii.Other marketing actionsPH 5.AOB and dates of forthcoming meetingsALL

3. Voltimum HighLights and Lowlights + KPI’s for 2004 and to end of Jan 2005

4. Key Performances Targets in 2004  Registrations:10,000 new registrations in 2004 (cumulative20,000)  Page Views:1,000,000 target page views 2,000,000 all pages  Recurrent Use:2000 recurrent users by December 2004

5. Highlights & Lowlights in 2004 Registrations: grew from 10,000 in Jan 2004 – 25,000 in Dec 2005 Page views: grew from 70k /month to 230k/month in Jan 2005 Logins: grew from 9000/month to 16500/month in Jan 2005 Page views per login grew from 7 pages to 13 pages Avg. ‘Unsubscribe Rate’ was only.2% throughout the year Distinct visitors grew from 3500 to 5000 (20% of users) Recurrent users grew from 1160 to 2666 (10% of users) Opt Out Rate at Registration grew to a high of 43% - solved in Jan 05

6. April 2004 - Launch of Expert Area June 2004 - New Look & Feel Sept 2004 - VoltiNEWS Hit Parade – improved process for news Sept 2004 – ABB Catalogue link Nov 2004 - VoltiBULLETIN certified for CPD – industry first Dec 2004 - Catalogue reaches 24,000 products New partnership with Hagemeyer to bring our Directory coverage to 70% of UK market New partnerships with BASEC, NICEIC, IEE, SELECT, BEAMA, EEIBA to add technical content to site on a more formal basis New manufacturing partnerships with Draka UK, Glen Dimplex, Kew Technik and Vent Axia Invitation to be a supporter of the M&E Event launched by CMP Most successful marketing campaigns: Interbuild, Regional Trade Fairs, Newsletters, Advent Calendar & Competitions, VoltiBLITZ Highlights & Lowlights in 2004

7. By Month: (Target) Dec:771 (Set T – 600) Jan ‘05:1101 (Set T – 700) Total Users on Voltimum 23,660 target users 26,000 total registered users (incl manufacturers) Avg monthly growth: 1000 (target) Segmentation of users: 28% Small Contractors 17% Medium & Large Cont. 09% Wholesalers 13% Specifiers 22% Others 9% Manufacturers 1% Panel Builders New Registrations – to end 2004 + Jan 2005

8. By Month: (Target) Dec:245,025 (Set T – 84,440) Jan ‘05:223,125 (Set T – 148,000) 2004 Figures: Logged in: Target page views – 1,437,594 (Target: = 1 million) Target + Anonymous: 2,065,138 Target + Anonymous (Target = 2 million) Page Views – to end 2004 + Jan 2005 Avg Page Views / User Type / Month Manufacturers:18.32 Specifiers:9.41 Others:7.79 Small Contractors: 6.47 Med & Lge contractors:6.29 Panel Builders:6.40 Distributors:3.36 Avg page views per target user: Jan 2004: 6.21 Jan 2005: 9.40

9. Visits Login – end 2004 + Jan ‘05 Page views per login grew From 7.56 in Jan 2004 to 13.63 in Jan 2005

10. Distinct & Recurrent Visitors – end 2004 + Jan’05 Recurrent Users: Those who visit site at least twice a month = 10% of registered users Distinct Visitors: Those who visit site at least once a month = 20% of registered users

11. Weekly Visitors – NEW KPI for 2005 Weekly visitor: Defined as a visitor who has visited the site at least 4 times in 4 weeks on 4 Different days Jan 2005: 3% of Registered Users

12. Newsletter Performance

13. Newsletters – Detailed analysis of performance Approximate pages viewed per newsletter December 2004: Advent Calendar: ~ 85,000 PV VoltiNews: ~ 27,000 PV VoltiBulletin: ~ 29,000 PV January 2005: Milestones 2004 : 22,000 PV VoltiNews 1: 30,000 PV VoltiBulletin (Part P): 55,000 PV VoltiNews 2: 30,000 PV Competitions/Specials: 24,000 PV

14. Newsletters – Detailed analysis of performance Draka: 764 Osram: 284 Eaton MEM: 197 Advent Calendar Analysis

15. News Content Area Please: Remove the formatting before pasting in the form (use notepad) Publish frequently (a website is about content) Publish on time for the newsletter and send me an email with the title Contact me if you have questions The function to copy the news on the Edmundson Website will be active soon.

16. News Content Area- WE will be watching you In the March Newsletter we will be monitoring the published news items and will give marks for them. Results will be published. You will be named and shamed so be warned! Quality and appropriate length of the content, title and summary Quality of the photo and use of ‘caption’, attached documents and ‘description of attached document’ Use of ‘Keywords’, ‘Links to catalogue’ and ‘email links’ Use of Keywords found in the content, number of keywords (~10) Contact details

17. Improvements 2004 In 2004 we made the following changes: Implementation of new newsletters (loyal user and new user of the month + wish you were here). Implementation of the Advent calendar in December. Update of the FAQs, expert advice, CPDs, new news content system.

18. Improvements 2005 In 2005, Voltimum needs to focus on customer retention, and therefore: 1.Complete change of the Forum + advertising it 2.Optimising the newsletters 3.Improved Expert Advice and management of questions 4.Optimising the search function 5.Lottery tickets (EEIBA) via Tell a friend Others: 1.PPC advertising (ROI should be high) and search engine optimisation 2.BOM and catalogue (add Dimplex, price changes… ~ 24,000 products)

19. Marketing Actions for 2005

20. 1.Small & Medium Contractor 2.Three groups of specifier: a)Fire Performance Specialists (action in March 2005) b)Local Authorities (June 2005) c)M&E consultants (Q3 & Q4 at M& E Event) 3.Voltimum will also endeavour to develop relationship with wholesalers via VoltiLINK Target Segments

21. New registrations: 3,200 (267/month) (cumulative 9000) Page Views: 700,000 (400,000 in 2004) Distinct visitors (Month): 3,000 (1,400 in 2004) Recurrent Use:1,600 (650 in 2004) Portal Content: Feedback is positive on current portal content (need more manufacturers!) News of technical and legislative change is area of most interest Competitions, gifts and giveaways work a treat. Targets for small & medium contractor

22. 1.Electronic Newsletters 12 x VoltiNEWS Part 1 and 12 x VoltiNews part 2 12 x VoltiBULLETIN Occasional competitions & festive newsletters 2.Wholesaler Roadshow Minimum 1 event per month at pre-selected branches 3.Regional Trade Fairs (limited) Electrical Roadshow – Tuesday March 8 th, Sandown – Stand Manning 4.Other Co-marketing with Edmundsons VoltiLINK with Newey & Eyre? VoltiLINK with Rexel? Other Links? Reciprocal marketing with EEIBA, NICEIC (recent mailout in Jan’05), IEE, etc 5.Campaign to reduce Opt-out rate at registration – direct mail and telephone Marketing tools for small & medium contractor

23. Wholesaler / Contractor Campaign: In January 2005, we will prepare the campaign and marketing collateral for a series of wholesaler events at least one per month throughout the entire year – in the branches of large wholesaling outlets. The aim of these events is to: to raise greater awareness of the portal and generate PR opportunities to get new registrations to guide users to the Expert Areas of the site to convert opted-out users to say ‘yes’ to the newsletters to gain feedback from existing users

24. Marketing tools for small & medium contractor Manufacturers already running similar campaigns in 2005 that have said OK to Voltimum attending with them: Osram Pirelli ABB Philips Schneider Legrand * Still in discussions with other partners Idea 2 - Voltimum attending partner events: Wholesaler / Contractor Campaign:

25. Marketing tools for small & medium contractor Wholesaler / Contractor Campaign

26. The Specifier

27. Specifiers Targets New registrations: 2000 (cumulative 4300) Page Views: 400,000 (200,000 in 2004) Distinct visitors (Month): 1,500 (663 in 2004) Recurrent Use: 700 (340 in 2004) Portal Content of importance to specifiers Product Catalogue with Search Engine & up to date manufacturer details Access to expert advice in one place News of technical and legislative changes News of genuine product innovation and new technologies Continuing Professional Development

28. Running in parallel with our actions to contractors – 3 specific actions 1.Fire Performance Specialists – March 2005 2.Local Authorities – May 2005 3.M&E Consultants and specifiers in general – Q3 & Q4 2004 1.Fire Performance Specialists Content and support readily available, relatively small, defined group, good starting point. Further meetings with companies concerned are necessary to draw up a detailed campaign plan. Some initial thoughts: 1.CPD accredited email on 15 th March backed up by telephone campaigns, press advertising and inserts in FSP magazine. We will also rely on support of the manufacturing partners’ individual campaigns. 2.Attempt to get additional content and presence of fire specialist bodies onto the site. 3.Attempt to attract other companies in the fire sector to join Actions for specifiers (1)

29. 2.Local Authorities Of universal interest and also relatively easy to define. Further meetings with companies concerned are necessary to draw up a detailed campaign plan. Some initial thoughts: CPD accredited email on 12 th May (topic to be agreed with experts on 7 th Dec) backed up by telephone campaigns, press advertising and inserts in SITELINES (Quarterly Magazine of Local Authorities). We will also rely on support of the manufacturing partners’ individual campaigns. Attempt to get links of some sort to local authority websites. Actions for specifiers (2)

30. 3.M&E Consultants and electrical specifiers in general Of interest to all manufacturers and but a very diffuse and fragmented group. Unique opportunity to participate in a new M&E Event to be held in London on 23 rd and 24 th November 2005. Run by CMP media group. (BSJ (CIBSE Journal), M&E Contractor (ECA Journal), Building, Building Design, RIBA Journal, What’s New in Building, Housing Today (Social Housing Sector Magazine), Fire Safety Engineering, Security Management Today. Supported by ECA,NICEIC, ECA, CIBSE & HVCA. Voltimum has been invited to be a supporter (free stand space and presence in advertising). Central to the event is the training academy – with on-going seminars. Remember Interbuild!!!!! Voltimum to participate in steering group to discuss themes of interest. Actions for specifiers (3)

31. Other Marketing Topics

32. Other Marketing Actions Voltimum SpotLight: So far: ABB, Hager, EatonMEM, Scneider Electric Feb:Gone March:Pirelli April:Draka May:Nexans June:ITW July:Legrand August:? September:Dimplex OctoberPhilips November:Osram December:Advent Calendar

33. Other Marketing Actions Manufacturer VoltiLINK: So far: ABB

34. Other Marketing Actions Other topics for discussion: Voltimum KPI Brand Guide – MF Voltimum User Profiles Prize Donations for New User of the Month ‘Goodie Bag’ VoltiBULLETIN – Fire Special (*content needed by end of Feb ‘05) CPD’s and Training – Need your content so that we can build area Price Lists – Update dates to prices for Newsletter special – PDF’s The next VoltiBLITZ – When and What actions could we achieveVoltiBLITZ Overall Sponsorship / attending events - cheaper to do together Partner Promotion – What are you up to?

35. Other Progress

36. Wholesalers Actions New directory members: IBA – Howard Jones of Jones Electrical to add 73 IBA members to the directory AIEW – David Dunning has submitted 53 branches to be put on Voltimum VoltLINK Status: Newey & Eyre: Hopefully on the verge of signing, apart from minor set back Rexel Senate: Starting technical explorations of how to make work

37. Joint Sponsorship NICEIC 50th Anniversary, M&E Event,

38. NICEIC 50 th Anniversary - 2006 Gold Sponsorship Package Format –All events in 2006 including normal and special events 4 anniversary seminars inviting contractors, manufacturers, specifiers and industry leaders. One presentation slot. Exhibition stand, can invite to seminar and have a list of those attending. Two tables (20 seats) at Anniversary banquet & invitation to VIP reception. Free ad. In special issue of ‘Connections’ the NICEIC newsletter circulated to 25,000 people. Free ad. In ‘Electrical Times’ supplement Logo in trailer and invitation to attend 10 events as part of team with NICEIC trailer Involvement in production of 2 special CD roms with logo on cover Two places at NICEIC golf day 10 invitation to NICEIC staff event 6 invitations to IEC gala dinner Invitation to special sponsors dinner. Logos on all publications throughout year.

39. M&E – the Building Services Event 23-24 November 2005 – Earls Court 2, London Format –2 Day exhibition, CPD Seminars, Training Academy, meeting panels etc –Major focus on Continuing Professional Development –All those involved in all aspects of Building Services Invitees & Promotion –300,000 circulation – major trade journals – website promotion Promotional package –Logos on material, website links, recognition throughout conference –Opportunity to field speakers

40. M&E05 - The Academy Live Projects Key note speakers Industry experts Industry legislation CPD Training

41. M&E05 - The Academy Steering Group representatives Building Services Journal Electrical & Mechanical Contractor Housing Today Building CIBSE, ECA, HVCA, BSIA, NICEIC, Voltimum, CPD, Carbon Trust and EST The Academy will be a ‘real hook’ for visitors

42. DRAFT PROGRAMME FOR M&E EVENT Wednesday November 23rd Training Academy 7.45-8.45am -Breakfast briefing 9.00-9.45am- Plenary session 10.00-11.45am -Case study - Terminal 5 12.00-1.00pm - Training session 1 1.00-2.30pm - Round table lunches 1.15-2.15pm - Training session 2 2.30-3.30pm - Training session 3 3.45-4.45pm - Training session 4 5.00-5.25pm - Keynote session - senior government minister 5.30-6.30pm -Drinks reception CPD Auditorium 9.00-9.40am- CPD seminar 10.00-10.40am - CPD seminar 11.00-11.40am - CPD seminar 12.00-12.40pm - CPD seminar 2.15-2.55pm - CPD seminar 3.10-3.50pm - CPD seminar 4.05-4.45pm - CPD seminar

43. DRAFT PROGRAMME FOR M&E EVENT Thursday November 24th Training Academy 7.45-8.45am -Breakfast briefing 9.00-9.45am- Plenary session 10.00-11.45am -Case study – University College Hospital 12.00-1.00pm - Training session 1 1.00-2.30pm - Round table lunches 1.15-2.15pm - Training session 2 2.30-3.30pm - Training session 3 3.45-4.45pm - Training session 4 4.45–5.00pm – Closing address CPD Auditorium 9.00-9.40am- CPD seminar 10.00-10.40am - CPD seminar 11.00-11.40am - CPD seminar 12.00-12.40pm - CPD seminar 2.15-2.55pm - CPD seminar 3.10-3.50pm - CPD seminar

44. Suggested content for ‘The Academy’ 1) SUSTAINABILITY Part L  WEEE Directive/EU Directive/Energy Levels  Hives SUBJECT CHAMPIONS: Ewen Rose & Alexis Wheatley 2) SKILLS SHORTAGES  How to get through the red tape  Qualified refugees/how to employ contractors from the rest of the EEC  How to run an apprentice scheme  Recruiting & retaining staff SUBJECT CHAMPIONS: Jacqueline Balian & Caroline Hall 3) INTELLIGENT BUILDINGS  Data cabling as the 4 th utility  Wireless, underfloor SUBJECT CHAMPIONS: Nick Canty, Margaret Fitzsimons & Tracy Johnson 4) SEXY PRODUCTS  Luminaires/LEDs · Renewables SUBJECT CHAMPIONS: Margaret Fitzsimons & Diana Little

45. Suggested content for ‘The Academy’ 5) COMBINED DOMESTIC HEATING & POWER  Big issue for housebuilders · TEHVA · Carbon Trust figures announcement? SUBJECT CHAMPION: Jacqueline Balian + AN Other (TBA) 6) ZAP INITIATIVE  Improving health & safety performance SUBJECT CHAMPIONS: Robbie Christie & Steve Newbold 7) EXAMPLES OF WHAT IS HAPPENING OUTSIDE THE UK SUBJECT CHAMPIONS: ALL 8) OTHER SUGGESTIONS  Partnering  A campaign that we could adopt in supporting magazines in the run up to and culminating at the event  Client success stories  Mock adjudication SUBJECT CHAMPIONS: ALL

46. Beama Centenary Conf. 19-20 Oct 2005 - Belfry Format –Day 1 conference and seminars & Day 2 conference & golf Invitees & Promotion –150-200 invitees (80% members from T&D companies &domestic heating control firms) –Promotion in Power, Installation and Energy press & conference website Promotional package –Logos on material, website links, recognition throughout conference on slides, presentations and in speeches, conference signage. Logos on bags, can add literature to bags. –3x2m stand –One free delegate place at conference & dinner. Cost –Two headline sponsors @ £3500 each. BREAK OUT SESSION

47. Voltimum Support Awards

48. Monthly News, Best VoltiBlitz, ‘Mums The Word Campaign’, Presents Good VoltiBlitz Campaign, Manufacturer VoltiLink Monthly News, Exhibition Support, Prizes Giveaways, Introduction to new manufacturers News Monthly, Great Prize give aways – DVD, Home Cinema Kit Exhibition Support, Merchadise, Prize Give aways – 2 x P700 Pulsa’s Win a Van Competition

49. AOB & Date of Next Meeting