1. March 11, 2011 The Future of Entertainment 2021 (From Sensation to Imagination) Derek Woodgate SXSW 2011

2. From experience to ambience Encounter Presence “Ambience is what we let in”

3. From ambience to sensation Sensation = Body, mind and environment harmonized and engaged with meaningful intensity

4. Creating a ‘sense event’ in 2021 “It was a near life experience” – Fight Club Refocus “life” and “live”

5. Radical transformation of entertainment Augmented and fluid environments Multi-sensory /cognitive dynamics Extended bodies and interfaces Redefinition of content

6. Augmented & Fluid Environments Adaptive projection maps Holographic overlays Hybrid and imaginary spaces Simulated worlds Programmed atmospheres

7. The show is designed to be adaptive to personal aesthetics, imagination, moods and emotions

8. Augmented & Fluid Environments 2 Image processing software Gaming video engines Narrative building software Dynamic spatial interfaces

9. Augmented & Fluid Environments 3 Context aware systems Data conversion / analysis Collocated sensing actuation platforms Nano sensing & quantum tunneling Telerobotics

10. Reconfigurable and Hybrid performances

11. Multi-sensory / cognitive dynamics Building relationships across the senses Sensitive looking and listening The sound of the soul Infrared movement tracking Olfactory interfaces Behavior / emotion adaptive programming

12. I am the performance

13. Multi-sensory / cognitive dynamics (2)  Bio-mapping and emotion modeling  Reading and distributed interactive video arrays for enhanced situational and interactive awareness  Affective and cognitive perception, feedback and awareness  Social interfacing and feedback  Ubiquitous sensing and multi-agent tracking

14. Additional focus on behavioral identities and customized delivery of optimized programming

15. Extended bodies and interfaces Upskilling Body augmentation Full immersion and gravity Implants and memory enhancement Life-sized holograms Transhumanism

16.  Enhanced memory boosters that create augmented sensation  Nano-size electronics inside active contact lenses display images directly onto the retina

17. Content?  Life will provide the content!  Laugh and cry and dream and be cool  Be passive or active at will  Experiment and to personalize

18. I am the Protagonist

19. Experiensualism  Seamless fusion between entertainment and communication  Seamless movement between real and virtual  Continuous human morphing

20. The power of imagination A mind knows no difference between an event we experience and an event we imagine and visualize, so our body reacts the same way! (Antz Chasse, Vicente, 2004)

21. In 2021, imagination sensation entertainment will be as popular as in-the- flesh events!

22. March 11, 2011 The Future of Entertainment 2021 (From sensation to Imagination) Derek Woodgate