1. MVP 3 Market, Volume, Product, Price & Promotion Making business understanding fun! The MVP 3 makes seeing change and opportunity fast and easy.

2. Do analysis yourself or get someone else to do it. Top line Reports Proprietary what-if analytic tools or modeling. MVP 3 The MVP³ removes obstacles – What data to get. – How to organize it. – Calculation mistakes. – How to chart it. – What to look at. 2 © 2012 Ford Consulting Group, Inc.

3. 3 Volume Promo Trends Distribution Pricing SKU Detail Brand Detail Promo Summary © 2012 Ford Consulting Group, Inc. MVP 3 Contents Market, Volume, Product, Price & Promotion Summaries

4. MVP 3 Navigation and Selection Ribbon navigation Ribbon navigation Contrast 4, 12, 24 or 52 week views. Select Dollars, Units or Equivalent Units Tables show numbers on charts. Trend perspective All the charts (across the workbook!) are synchronized for period and measure selections. 4 © 2012 Ford Consulting Group, Inc.

5. MVP 3 Volume Overview Table shows numbers on bar and share chart. Trend perspective Volume change Share 5 © 2012 Ford Consulting Group, Inc.

6. 6 MVP 3 Promotion Trend Compare manufacturer trends. Trended base and incremental Trended Any Promo and No Promo © 2012 Ford Consulting Group, Inc.

7. 7 MVP 3 Distribution Total ACV Points “New” SKU’s that had 0% ACV in the prior month. © 2012 Ford Consulting Group, Inc.

8. 8 MVP 3 Prices Average, Base and Promo Prices Average, Base and Promo Prices Average price Trends. Average price Trends. © 2012 Ford Consulting Group, Inc.

9. 9 MVP 3 SKU Fact Sheet SKU’s worksheet for filtering and sorting. Volume and promo Price © 2012 Ford Consulting Group, Inc.

10. 10 MVP 3 Brand Fact Sheet Brand worksheet for filtering and sorting. Volume and promo © 2012 Ford Consulting Group, Inc.

11. 11 MVP 3 Promotion Summary Promo worksheet Promo Volume Promo % discount Promo % Lift © 2012 Ford Consulting Group, Inc.

12. 12 MVP 3 Data sheets “Topline” data sheet About 1,000 rows and 40 columns “Topline” data sheet About 1,000 rows and 40 columns “Trended” data sheet About 3,000 rows and 30 columns “Trended” data sheet About 3,000 rows and 30 columns Cut and paste two data pulls to load the MVP³ © 2012 Ford Consulting Group, Inc.

13. Free trial – We will load an MVP 3 with one market/category of your choosing so that you can solicit feedback and ensure that it meets your companies needs. Price – The MVP 3 is licensed for $5,000 per category. It may be copied to accommodate all the accounts you care to load, and distributed to all the recipients you care to include. The data can be refreshed as often as new data is available. MVP 3 updates and bug fixes are included in the license fee for one year. General troubleshooting support is billed at $200 per hour in 15 minute increments. 13 MVP 3 Business understanding should be fun! My contact info is: David.Ford@FordConsultingGroup.com David.Ford@FordConsultingGroup.com or call 612.333.1111. My contact info is: David.Ford@FordConsultingGroup.com David.Ford@FordConsultingGroup.com or call 612.333.1111. © 2012 Ford Consulting Group, Inc. Download an MVP³ (the student version) from www.FordConsultingGroup.com to demo the user interface.www.FordConsultingGroup.com Download an MVP³ (the student version) from www.FordConsultingGroup.com to demo the user interface.www.FordConsultingGroup.com