1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A division of DG | All rights reserved Successful case reviews Name | Position Date Using Dynamic Creative

2. © 2011 MediaMind | A division of DG | All rights reserved Marketing Suite MediaMind Blocks MediaMind Workshop MediaMind Analytics Channel Connect Smart TradingSmart Planning Developer Tools Tracking & Analytics Demand Side Platform Ad Serving Planning & Buying Smart Versioning Dynamic Creative Rich Media Standard Serving In-stream Video MediaMind Mobile © 2011 MediaMind | A division of DG | All rights reserved

3. Better Targeting Actionable Results Consumer insights Lower Prices More Transparency New Creative Formats Cross-Channel Reporting Other Source: Forrester Consulting, "Marketers Crave Solutions That Provide Richer Performance And Audience Insights" commissioned by Adometry, June 15, 2011 Items to Overcome to Increase Digital Spend © 2011 MediaMind | A division of DG | All rights reserved Forrester Research found “Better Targeting” was the main driver to increase digital spend Forrester Research found “Better Targeting” was the main driver to increase digital spend Better Targeting

4. © 2011 MediaMind | A division of DG | All rights reserved Retargeting Case Study #1:

5. © 2011 MediaMind | A division of DG | All rights reserved General Retargeting ▸ General retargeting yields slightly above average CTR General Retargeting Ad

6. © 2011 MediaMind | A division of DG | All rights reserved Smarter Retargeting Yields Record CTR © 2011 MediaMind | A division of DG | All rights reserved Before Smart Versioningw/ Smart Versioning

7. © 2011 MediaMind | A division of DG | All rights reserved Targeting Case Study #2:

8. © 2011 MediaMind | A division of DG | All rights reserved General Targeting ► Campaign Objectives: ► Raise awareness new fuel-efficient model ► Illustrate point A to point B, without re-fueling ► Challenges: ► Use generic product messaging ► Develop unique assets for each market pair Generic Product Messaging

9. © 2011 MediaMind | A division of DG | All rights reserved Frankfurt - Marseille ▸ Using Smart Versioning, copy/images were dynamically updated, via an IP lookup, to include user’s current location. ▸ Geo-targeted banners promoted driving to their "sister metropolitan" area without having to re-fuel ▸ Dwell time went through the roof jumping 27.4% over benchmarks at a lower production cost © 2011 MediaMind | A division of DG | All rights reserved Geo-Targeting Increased KPIs by up to 69% Benchmark* S.V. Benchmark* S.V. *Global European Auto Benchmarks Smart Versioning

10. © 2011 MediaMind | A Division of DG | All rights reserved End of the Funnel Targeted Frequency New Acquisition Mortgage interaction, has not converted Encourage consumer to stay engaged Post Conversion Consumer Purchase Cycle - Finance

11. © 2011 MediaMind | A division of DG | All rights reserved Optimization Case Study #3:

12. © 2011 MediaMind | A division of DG | All rights reserved Case Study: Optimization Weeks 1 – 2 All Creative Running Week 3 Week 4 Week 5 ▸ Tourism Australia utilized six unique banners highlighting different vacation activities: Week 6 90% Rotation 10% Rotation 90% Rotation 10% Rotation 90% Rotation 10% Rotation 90% Rotation 10% Rotation Regular CampaignCampaign w/ Smart Versioning © 2011 MediaMind | A division of DG | All rights reserved

13. Geo-Optimization Multiple Campaigns Optimize to best performing products, offers or ad versions PER geo-location

14. © 2011 MediaMind | A division of DG | All rights reserved Setting Up Your Campaign

15. © 2011 MediaMind | A Division of DG | All rights reserved 4 Steps to Creating SV Campaigns Step 2: Define Audience ▸ Creative - Geo - Keyword/Demo - Retargeting ▸ Media - By Placement Step 1: Define Master AdStep 4: Set Optimization/Rotation ▸ Rotation ▸ Optimization Step 3: Define Method of Version Creation ▸ Manual Process ▸ Excel Upload ▸ Data Feed

16. © 2011 MediaMind | A Division of DG | All rights reserved Setting Up Smart Versioning Basic Yahoo - RON Delivery group(s) are attached to placements from media plan Ad Copy Offer A M/ Miami Ad Copy Offer A F/ Miami Ad Copy Default Ad Versions are automatically created for all scenarios Delivery Group #1 Frequency Rotation Target Audience Serving Logic Limit 3 Even 1.Geo- Miami 2.Gender- M Smart Items Text Offer/Product Image Master Ad Delivery Group #2 Frequency Rotation Target Audience Serving Logic Limit 3 Even 1.Geo- Miami 2.Gender- F Smart Items Text Offer/Product Image Master Ad Ad Copy Offer B M/ Miami Ad Copy Offer B F/ Miami Create delivery group for each target audience on plan

17. © 2011 MediaMind | A Division of DG | All rights reserved Advanced Features ▸ Make mass changes to banner variations via excel and bulk upload for automatic application to campaign In order to effectively target or optimize a campaign, you need the ability to define many versions and their attributes…quickly ▸ Enables xml data feed to update and dictate the ad content ▸ Update product / offers based on what’s “hot” on e-commerce sites

18. © 2011 MediaMind | A Division of DG | All rights reserved Mass Versioning Master Ad Setting Up Advanced Features Yahoo - RON Delivery group(s) are attached to placements Ad Copy Product 1 Ad Copy Product 1 Ad Copy Product 2 Ad Copy Product 2 Versions are created for each target group per product or offer for optimization Miami/F Ad Copy Product 3 Ad Copy Product 3 Ad Copy Product 1 Ad Copy Product 1 Ad Copy Product 2 Ad Copy Product 2 Miami/M Ad Copy Product 3 Ad Copy Product 3 Ad Copy Product 1 Ad Copy Product 1 Ad Copy Product 2 Ad Copy Product 2 Seattle/M Ad Copy Product 3 Ad Copy Product 3 Ad Copy Product 1 Ad Copy Product 1 Ad Copy Product 2 Ad Copy Product 2 Seattle/F Ad Copy Product 3 Ad Copy Product 3 Rotation Target Audience 1.Geo- Miami/Seattle/etc. 2.Gender- M/F Smart Items Text, images, products, etc. URLs www.clickme1.com www.clickme2.com Optimization, Weighted/etc. Delivery Group Frequency Default Ad A single mass versioning ad is attached to delivery group All ad settings are handled in excel or.xml, this is set- up in mass versioning master ad

19. © 2011 MediaMind | A division of DG | All rights reserved Online Marketing Suite MediaMind Blocks MediaMind Workshop MediaMind Analytics Channel Connect Smart TradingSmart PlanningSmart Versioning Developer Tools Tracking & Analytics Demand Side Platform Ad Serving Planning & Buying Dynamic Creative Rich Media Standard Serving In-stream Video MediaMind Mobile

20. © 2011 MediaMind | A division of DG | All rights reserved Thank You!