1. MARKETING 101 Amanda Dale Wroten Photo by Brandon Grooms

2.  Professional with the Boy Scouts of America  Owner of Summit Consulting  Volunteer with Paradox Sports Amanda Wroten

3. What is Marketing?  “Marketing is the process of creating, communication, and delivering value to customers”  Everything you do is marketing  Guiding  Facebook  Photos for Clients  Now formalize it – make a plan

4. Why Marketing for Guides  Guiding creates an experience for the client.  YOUR BRAND IS THE EXPERIENCE CLIENTS HAVE WHEN DOING BUSINESS WITH YOU.  What experience do you provide?  What promises do you make?  How do you follow up after you have delivered?  You are a promise.

5. Why Market Yourself  You are your own brand  Repeat clients  Develop brand recognition/following  Create top of mind presence  Better climbs  More stability  Mobility in the company Photo by Mark Falender

6. So What is Your Brand  List at least 10 adjectives that describe your brand and how you see yourself as a professional guide. Rank them in order of importance to you. Photo by Mark Falender

7. Car Exercise  If your company was a car, what kind of car would it be and why? Be as specific as you can - pick a manufacturer, a model, a color, a year. Which extra features, if any would your car have? Would it be an American car or import? Would it be eco-friendly or affordable? Photo by Mark Falender

8. Drive Your Traffic  Capture clients  Provide a separation of personal and profession life  Fund future climbs Photo by Mark Falender

9. Marketing Tools  Facebook  YouTube/Photo Services  Website Photo by Mark Falender

10. Facebook  Pages vs. Profiles

11. Facebook  Targeted Advertising

12. Facebook  Analytics

13. Facebook  Canned posts

14. YouTube/Flickr (or Picasa, or…)  YouTube Channel

15. YouTube/Flickr (or Picasa, or…)  Photostorage for Clients  Provides value added services

16. Website  Central repository of information  Captures tips, donation, supports upcoming efforts, rebook clients  Cross marketing efforts (photo sales, etc)

17. Website  URL Registration  www.godaddy.com www.godaddy.com  www.bluehost.com www.bluehost.com  www.justhost.com www.justhost.com

18. Website  Weebly

19. Website  Wordpress

20. Website  Custom URL with a Facebook redirect

21. Email Marketing  Constant Contact  Mass Emails  Blind CC  Ports  FCC requirements

22. Marketing Plan  Build a precise picture of your ideal customer  Who is your ideal customer? Trekking Rock Alpine  What experiences are you willing to provide for them?  What price point are you?

23. Marketing Plan  What do you want to accomplish?  Do you want to book more clients?  Do you want to prep for starting your own company?  Do you want support for your personal climbs?  Do you want to network?  Do you want to rebook clients?

24. Marketing Plan  How can you find your target clients  Networks  Facebook/Facebook ads  Capture information post climb Photo by Mark Falender

25. Marketing Plan  Work out a Budget  How much are you willing to spend?  Facebook Ad prices  URL/Website Prices Photo by Brandon Grooms

26. Marketing Plan  Plan your Tactics  What are you willing to do?  Plan your actions Send email Set up a site Print business cards…etc. Photo by Brandon Grooms

27. Marketing 101  Questions?  www.amandawroten.com www.amandawroten.com  757-593-8491 Photo by Brandon Grooms