1. 10 Methods to Add Member Value John Breckline, Director, Region 14B ASQ Leadership InstituteMay 2009

2. Objectives Use a WIIFM perspective Identify the key ingredient Learn ideas to use in your section Share ideas among sections

3. WIIFM Perspective Wearing the Members’ Shoes –Experienced –New to Quality –Generational differences –Member-Leader as a member (customer) Member Segmentation –Have Certifications –Want Certifications –Sectors – large & small

4. Early Member Contact Email Welcome – within 30 days –Section General Information –What done locally –Translate... ‘Chapter’ Welcome Call – within 90 days –Very personal –Very appreciated –Very basic information

5. 1 st Section Meeting Stanger... know no one! –Warm welcome –Assign a ‘host’ –Introduce to table / some LC –Introduce to same sector –Name-tag identification Overview of evening –Questions / beyond ‘tonight’ Get to know them Follow-up contact

6. Programs & Tutorials Single Topic – simple choice Multiple Choice: –Have Tutorial – 2X chance to hit their need –Separate Program & Tutorial Topics Multiple Tutorials –More choices –Experienced vs. New to Q –Address niche needs –Create a series (CQIA, Cert Math, other?)

7. Fundamentals Education For “New to Quality” members –10-20% of membership –Overwhelmed with lingo / Intermediate+ content CQIA as Basis –Principles, Concepts, Gurus –Teams / Empowerment –Quality Tools –Customer / Supplier concepts

8. Newsletter Content What Now? –Section Meeting / past meeting –Education / Exams –Conferences w/in 4-6 hr drive –Recognition: Certifications / promotions Possibilities! –Educational Content –Profiles / bios / stories of senior members –Posting ‘help needed’ questions

9. Questions / Resources Availability –Public access to email / phone of leaders –chair@asqchicago.com – alias to Chairchair@asqchicago.com Questions from members –Post for leadership/membership responses –Timely response / monitor response –Discussion groups Provide resources –Informal mentoring

10. Renewal – Value of Senior Communicate upgrade –Section Meeting, Tutorial topic, via email Senior WIIFM –At no added cost –Added division, section, journal –“Status” of Senior on resume How to... –Criteria overview –Applications / links

11. Alternate Time/Day Alternative Needs –Not all can make “1 st Thursdays” –Second shift, family obligations, road warrior Alternatives Available –Saturday programs / education –Cert Classes week-day / weekend –Special Events –Webinar / other ‘technology’

12. Volunteer Value Gaining skills –Leadership –Planning / coordinating Personal contribution –Using skills –Give back –Fast track Volunteer Mentoring –Quality and non-quality perspectives

13. Your Value-Adding Practices Your Methods: –New Member Contact –Section Meeting –Education –Communications –Reaching Niches

14. Scalability Home Section ~650 members –Many hands – success drives success –constantly ask “How to add value?” –Silver Bullet QMP goal Larger Sections – easily adopt/adapt –Advantages: reach more niches Smaller Sections – scale down –Advantages: personalize value