1. PowerPoint Presentation Design Style Guide
Making your presentation look it’s best
Commtouch Style Guide © 2001

2. Creating a Presentation
Creating a consistent and compelling customer presentation is essential
This presentation template is designed to make it easy to create new presentations.
The first few slides in the presentation contain guidelines instructions.
Also included is a graphic library for you can use in your presentations.
Commtouch Style Guide © 2001

3. Fonts in a Presentation
For consistency, always use Verdana Bold as your title font, Arial as your body font, and Arial Narrow as your font for tables and charts. This will ensure that your presentation displays correctly even if you transfer it to another computer. Most body text can be as small as in 16pt. type, and as large as 24pt. Titles should never vary from 26pt type.
For emphasis you may bold elements or change its color. Do not bold an excessive number of elements or use more than one color on each slide.
As much as possible use the default settings in the presentation template.
Commtouch Style Guide © 2001

4. Commtouch Style Guide © 2001
Bullet Lists
When you are using a bulleted list of items:
The main points are in 24 point Arial. This is an example of how the rulers have been set so that any large amounts of text will wrap properly.
Here’s an example of a sub-point. It is in 20 point Arial
Here is another example of how this field has been set up to wrap text properly as well.
Commtouch Style Guide © 2001

5. Use of Colors in a Presentation
Try and be consistent in the use of color in your presentation. Use strong colors and limit the pallet to a few colors. These are the designated colors to use as fills, and for emphasis:
It is recommended that you use gradient fills in tables and charts:
The following colors are use only to de-emphasize elements:
Fill colors
Gradient Fills
De-emphasizing Colors
Commtouch Style Guide © 2001

6. Commtouch Style Guide © 2001
Use of Graphics
Don’t use clipart—clipart comes from a number of different sources and as such makes your presentation look less cohesive.
Use graphics sparingly—make them have maximum impact by using them to directly illustrate the point you are trying to make. Every page doesn’t have to have a graphic.
Give graphics room to breathe—Do not place graphics too close to the text on your page. Either reduce the amount of text on the page, reduce the size of your images or eliminate graphics use.
Use the Shift Key—to scale graphics. This will ensure the graphic scales proportionally and will not be distorted
Original Graphic
Scaled with Shift key
Scaled without Shift key
Commtouch Style Guide © 2001

7. Graphic Library: Representative Images
Commtouch Style Guide © 2001

8. Graphic Library: Conceptual
Commtouch Style Guide © 2001

9. Graphic Library: Devices
Commtouch Style Guide © 2001

10. Graphic Library: Abstract Icons
Commtouch Style Guide © 2001

11. Graphic Library: Small Abstract Icons
Commtouch Style Guide © 2001

12. Graphic Library: Commtouch Composition
Commtouch Style Guide © 2001

13. Graphic Library: Merrill Lynch
Commtouch Style Guide © 2001

14. Exchange Hosting Market Opportunity
is the most popular reason for logging on – the motivation for 74% of all people online (more than Information gathering, Entertainment, Travel research & booking, Shopping)
The market is real and growing
Microsoft is becoming the dominant Collaboration platform
Many companies are “Microsoft Shops”
IBM has allowed Notes to stagnate, and use it as a means to sell IBM servers and Services
Exchange 2000 has made great gains over earlier versions in being hostable, secure and reliable
There’s need for both Hosted Exchange as well as Open Standards messaging
Service Providers should look to partners (like Commtouch) who can deliver both
Note: The chart uses expected installed base to allocate total managed messaging market revenues: we expect the the Internet-based messaging will not be as valuable as Exchange ($5 vs. $25 per box) – thus Service Providers can expect greater returns from reselling Exchange vs. other messaging services
From Radicati Group, “Messaging Outsourcing Market Trends ” June, 2000
Source: Radicati Group, 2000
Commtouch Style Guide © 2001

15. Representative Hosting Facilities
Exodus
Global Center
Commtouch Cage
Commtouch Cage
Cisco 7500
Cisco 7200
Cisco 7500
Cisco 7200
OC3 Backup Line
Data Center Router
Data Center Router
Backup Router
Backup Router
Internap
Internet
One Hop Connection
Commtouch Style Guide © 2001