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Principles of Information Technology
Introduction to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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What is Desktop Publishing?
Desktop Publishing is the art of using computers to lay out text and graphics for printing in magazines, newsletters, brochures, business cards, and much more Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Always Remember! There are FOUR elements of design
CONTRAST ALIGNMENT REPETITION PROXIMITY Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Contrast Contrast is defined as the degree of noticeable differences
How do you provide contrast? Fonts Size Color Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Ways to provide contrast
Adding a small amount of color Changing the type of font (typography) Adjusting alignment Left justified Right justified Centered Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Color Contrast BEFORE AFTER TechnicalSolutions TechnicalSolutions
Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Alignment Refers to lining up the top, bottom, sides, or middle of text or graphic elements on a page. Changing the alignment of a document can make a BIG difference. Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Alignment Examples BEFORE AFTER TechnicalSolutions TechnicalSolutions
We ALWAYS Provide Solutions… 123 ABC Drive Any Town, USA 12345 Phone: TechnicalSolutions We ALWAYS Provide Solutions… 123 ABC Drive Any Town, USA 12345 Phone: Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Repetition Repeating certain concepts to create a pattern
Most repetition in Desktop Publishing is never noticed Viewers naturally like patterns Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Repeat. Repeat. Repeat. Color Font Shapes Sizes
Use the same color scheme throughout the entire document Font Use the same font on all headings Subheadings should also be the same font Remain consistent Shapes If stars are used in bullets, do not switch to circles mid document Sizes Different sizes can send mixed messages if used inappropriately Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Proximity Proximity is the spatial relationship between two or more items Proximity to each other results in viewers forming correlations Do not allow viewers to make false correlations because of the use of proximity Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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Proximity at its best! BEFORE AFTER TechnicalSolutions
123 ABC Drive Any Town, USA 12345 Phone: TechnicalSolutions We ALWAYS Provide Solutions… 123 ABC Drive Any Town, USA 12345 Phone: We ALWAYS Provide Solutions… Simply adjusting the placement of the company motto provides viewers with a correlation between the name and the motto Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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NEVER FORGET CONTRAST ALIGNMENT There are FOUR elements of design
REPETITION PROXIMITY Principles of IT: Intro to Desktop Publishing Copyright © Texas Education Agency, 2013 Trade & Industrial Education
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