1. Quantitative (Research) Methods
Welcome to
Quantitative (Research) Methods
MBA / EAM
Peter Schmidt
Spring 2013
schmidt-bremen.de -> MBA QM

2. Quantitative (Research) Methods
WHY
study
Quantitative (Research) Methods
What‘s it about ?

3. Why?

4. Learning Targets Academic Research Quantitative Methods
structure and format of academic work
(Literature sources)
Quantitative Methods
Dealing with data
Theoretical models
Practical experience (in Excel and SPSS)
Helpful tools for your daily work

5. “The Business Research Process”
Cooper / Schindler

6. Who am I Peter Schmidt Economics & Statistics schmidt-bremen.de
ZEW Zentrum für Europäische Wirtschaftsforschung - Mannheim
market . research . culture
markt . forschung . kultur 1 1

7. You are highly motivated students 
have to carry your individual workload:

8. Contents Introduction(s) Quantitative Research Methods Lecturer
Students …
Let’s get started

9. Language ?
Microsoft XL
Oder „Winzigweich Besonders groß“ ?