1. Creating Content That Looks Great Justin Prevatte (AAMFT & themelogic) www.theme-logic.com jnprevatte@gmail.com

2. Creating Content that looks great What’s going on here … ?

3. Getting things done

4. Creating Content that looks great What’s going on here… Getting things done Best-Enough

5. Creating Content that looks great What’s going on here… Getting things done Best-Enough Tools & Resources

6. Creating Content that looks great What’s going on here… Getting things done Best-Enough Tools & Resources Tips & Tricks

7. What ‘Content’ Are We Talking About? ?

8. Regular ‘ol web pages

9. What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages

10. What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages Mostly text

11. What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages Mostly text Homepages

12. What ‘Content’ Are We Talking About? Regular ‘ol web pages Landing pages Mostly text Homepages Campaign-specific landing page

13. Anatomy Of A Webpage Headings Paragraphs Links Lists Tables Text-treatments: bold, italic Images Misc

14. What Formatting Options To Use? Headings Paragraphs Links Lists Tables Text-treatments: bold, italic

15. What Formatting Options To NEVER Use Different fonts Text sizing Text color Underline Center aligning Right aligning

16. Tool Time Webpage Formatting Cheat Sheet http://www.theme-logic.com/style-examples

17. Making Your Formatting Look Good Styling your content with CSS Text size Spacing Text color Fonts

18. Tool Time Style Examples and Cut-N-Paste CSS http://www.theme-logic.com/style-examples

19. Creating Clean Content What does that even mean? Removing MS Word formatting Fixing broken HTML on existing pages Creating new content from scratch Avoiding using the CMS WYSISYG at all costs

20. Tool Time Customized WYSIWYG that does [almost] everything right the first time. http://www.theme-logic.com/clean-editor

21. Creating Content that looks great What just happened here??? Getting things done Best-Enough Tools & Resources Tips & Tricks

22. Creating Content That Looks Great Justin Prevatte (AAMFT & themelogic) www.theme-logic.com jnprevatte@gmail.com