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How to deliver presentations that influence your audience Webinar (Part 1) 7 th March 2014 Bernard Savage Director, Size 10 ½ Boots
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Help you have more impact in selling your ideas Provide practical support on presentation skills Give you more confidence in delivering talks
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Improve personal effectiveness by breaking down activity into 3 stages What are your objectives? Who is the audience? What does success look like? Preparing presentation slides Use of props Marketing collateral (e.g. brochures; business cards; reports etc.) Engaging your audience Influencing Call to action (i.e. what do you want people to do next?) 21 st March
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What are you trying to achieve? Where does this presentation fit within the bigger picture? How will you measure success?
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Who is your audience? How many people are you presenting to? Does the audience know you?
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Where are the knowledge gaps? Where does your presentation fit? How are you likely to be received?
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What facilities does the venue offer? Can you use PowerPoint or is it a more informal approach preferred? How long is your presentation?
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Consider the best room lay out
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How will you sell the seminar?
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2.Production
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At beginning set out clear structure to your talk Purpose, process & outcomes Show context
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Presentation structure: A presentation that influences 123
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Demonstrate you understand the client’s position (need, issues & opportunities) 123
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Presentation structure: A presentation that influences Motivate the client to take action by highlighting the benefits of taking action 123
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Presentation structure: A presentation that influences Recommend a solution & prove you can do it (credentials, testimonials & case studies) 123
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Design matters Check congruence vs. your brand & target audience Watch outs: consistency; readability; typos; clarity
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Images used appropriately facilitate learning Make text readable by using a large font & strong colours Have a clear message
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Use www.istockphoto.com or www.shutterstock.com to find images
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Have a simple clear message People’s retention of information is poor, consider different slides to hand outs
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1.What is the client’s problem or need? 2.What makes this problem worth solving? 3.What goals must be served by whatever action is taken? 4.Which goal has the highest priority?
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5. What services can I offer that will solve the problem? 6. What results are likely to follow? 7. Which recommendation is best?
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Bernard T: 0777 189 7772 E: bernard@tenandahalf.co.ukbernard@tenandahalf.co.uk Douglas T: 0778 654 0191 E: douglas@tenandahalf.co.ukdouglas@tenandahalf.co.uk Office T: 0115 969 9817 E: info@tenandahalf.co.ukinfo@tenandahalf.co.uk W: www.tenandahalf.co.ukwww.tenandahalf.co.uk
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