1. The Mobile Pitch Deck December 2012

2. Why Does Your Business Need a Mobile Website? Mobile Web Surfing is estimated to overtake desktop web surfing by 2015 71% of Smartphone Users search because of an ad seen online or offline 74% of Shoppers make a purchase when using their smartphones to help with shopping 88% of those seeking local information on their smartphones take action within a day 90% of smartphone searches result in an action 95% of smartphone users have looked for local information SourceThe Boostrappers’ Guide to the Mobile Web: http://thebootstrappersguide.com/mobilewebinfographic.html

3. 3 Smart Reasons to Mobilize 1.With mobile web users predicted to overtake desktop web users in 2014, it is imperative for your business to have a mobile friendly website to remain competitive. 1.The key to a good mobile website is to keep it simple and easy to navigate. Users expect a web browsing experience comparable to the desktop version. If a mobile site is too cumbersome or slow the user is likely to search another site within 5 seconds or less. 1.When users visit your mobile website they are usually interested in performing some sort of action such as click to call, find your location, or make a reservation and more than half the people searching on a smartphone will make a purchase. Don’t miss the opportunity for a conversion.

4. 7 Best Practices For Building Beautiful, Effective Mobile Websites YOUR MOBILE WEBISTE SHOULD BE: FAST: Load times matter. Optimize your content, images and video for mobile. SIMPLE: It’s a small screen. Ensure your navigation is simple and intuitive. VISIBLE: Maximize readability using contrast, negative space and large fonts. THUMB FRIENDLY: Use large buttons that even the clumsiest of thumbs can work. ACTION ORIENTED: Mobile users have immediate needs: to call, get directions or share with their friends or family. LOCALIZED: Mobile users are mobile. Choose content that is locally relevant. ENTERTAINING: Mobile users are often killing time. Offer content that is entertaining. UP TO DATE: As with your desktop site, keep content fresh and up to date.

5. Mobile Web Growth: Making The Case For Investing in a Mobile Website

6. 64% of All Mobile Subscribers In The USA Now Have A 3G Connection Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2012 http://kpcb.com/insights/2012-internet-trends

7. Half of All US Adults Own Either a Smartphone or Tablet, Or Both Source: Pew Research Center in collaboration with The Economist Group http://www.journalism.org/analysis_report/future_mobile_news

8. Smartphone Sales Exceeded Personal Computer Sales in 2011 Source: Business Insider: Business Intelligence Reports https://intelligence.businessinsider.com/welcome

9. Mobile Web Users Are Predicted to Overtake Desktop Web Users in 2014 Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2011 http://www.kpcb.com/insights/2011-internet-trends

10. Global Mobile Traffic Is Now 10% of Total Global Internet Traffic Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2012 http://kpcb.com/insights/2012-internet-trends

11. US Mobile Traffic Is Estimated To Be 16% Of Total US Internet Traffic Source: Shareaholic http://blog.shareaholic.com/2012/10/mobile-website-traffic-2012/

12. Mobile Internet User Behavior

13. Mobile Browsers Are Used Just As Much As Downloadable Apps Source: Business Insider: Business Intelligence Reports https://intelligence.businessinsider.com/welcome

14. Smartphone Users Are Multi-Taskers Often Looking For Entertainment Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

15. Smartphones Help Us Throughout Our Daily Lives Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

16. More Than Half Of People Searching on a Smartphone Will Purchase Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

17. Users Seeking Local Information Are Ready to Buy Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

18. Users Seeking Local Information Are Action Oriented Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

19. 79% of Smartphone Users Rely On Their Phone For Shopping Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

20. Users Expect A Web Browsing Experience Comparable to Desktop Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

21. Mobile Users Expect a Website to Load in Three Seconds Or Less Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

22. 75% of Mobile Users Will Bounce in 5 Seconds Or Less Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

23. 46% of Mobile Users Are Unlikely to Return To A Problematic Website Source: Compuware 2011 http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

24. Mobile Internet User Behavior Part II: Cross Media Consumption

25. As Mobile Content Consumption Increases, All Other Media Decreases Source: Business Insider: Business Intelligence Reports https://intelligence.businessinsider.com/welcome

26. But That’s Not The Whole Story. Cross Media Consumption Is On The Rise Source: Google/Ipsos/Sterling 2012 http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

27. But That’s Not The Whole Story. Cross Media Consumption Is On The Rise Source: Google/Ipsos/OTX Media CT, April 2011 http://www.thinkwithgoogle.com/insights/library/studies/the-mobile-movement/

28. And e-Commerce Is Increasingly a Multi Screen Activity Too Source: Google/Ipsos/Sterling 2012 http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

29. More Stats on Cross Platform Consumption and Mobile Commerce Source: Google/Ipsos 2012 http://www.thinkwithgoogle.com/insights/library/infographics/our-mobile-planet-us-infographic/

30. The Bottom Line

31. Do not underestimate the importance of a mobile website for driving engagement with, and ultimately revenue from, new and existing customers.