1. ENTREPRENEURSHIP IN ENTERTAINMENT TECHNOLOGY WELCOME!

2. TODAY’S AGENDA Startup Process Ideas Business Models Market Research Next Class Resources

3. PRESENTATIONS Your Final Idea Market Research Market Opportunity

4. STARTUP PROCESS

5. GAME DESIGN PROCESS PrototypeExecuteIdeaResearch

6. STARTUP DESIGN PROCESS ModelExecuteIdeaResearch

7. IDEAS

8. “There is no market for ideas.” - Tim Ferriss

9. “As long as I listen to my customers, I never need to have another original idea.” - Niel Robertson

10. FIRST IDEAS email list of events moderated list of links network server for the home cryptographic storage on a Palm Pilot feature in a game web consulting company

11. EVALUATING IDEAS ADDITIVE or SUBTRACTIVE

12. ADDITIVE IDEAS CREATE VALUE or ADD VALUE

13. SUBTRACTIVE IDEAS REDUCE PAIN

14. ADDITIVE OR SUBTRACTIVE? Indie Connect – community of indie game developers Brain Straw – sell your talent Living+ – pet rental Solip/Nan – caricature design studio Lines Open – parking space app

15. PRESENTATIONS Your Final Idea Market Research Market Opportunity

16. BUSINESS MODELS

17. STARTUP DESIGN PROCESS ModelExecuteIdeaResearch

18. FOUR STEPS TO EPIPHANY Customer Creation Company Building Customer Discovery Customer Validation SearchExecution

19. BUSINESS MODEL CANVAS

20. PRESENTATIONS Your Final Idea From the Business Model Canvas: Value Proposition Customer Segments Channels Revenue Streams Market Opportunity

22. MARKET RESEARCH

23. EVALUATING MARKET OPPORTUNITIES Market type Market size Competition

24. WHAT TYPE OF MARKET? New market, new product, or new segment? Mass or niche? Indie Connect – community of indie game developers Brain Straw – sell your talent Living+ – pet rental Solip/Nan – caricature design studio Lines Open – parking space app

25. MARKET SIZE

28. FINDING GOOD DATA socialbakers.com blog.nielsen.com/us/en/ company websites …

31. MARKET SIZE? Indie Connect – community of indie game developers Brain Straw – sell your talent Living+ – pet rental Solip/Nan – caricature design studio Lines Open – parking space app

32. NEXT CLASS

33. PRESENTATIONS Your Final Idea From the Business Model Canvas: Value Proposition Customer Segments Channels Revenue Streams Market Opportunity Estimate the market size for your product

34. RESOURCES

35. Pages 1-60 in “Do More Faster” – Theme 1: Idea and Vision Slide presentation: steveblank.com/2010/11/15/creating-startup-success- customer-development-business-model-design/ Book – “Business Model Generation” www.businessmodelgeneration.com/ www.businessmodelgeneration.com/downloads/business_ model_canvas_poster.pdf www.businessmodelgeneration.com/downloads/business modelgeneration_preview.pdf