2. Section A #8 Choosing the Right Color Mood –What mood do you want to create People –Think about the people who will be in the area Style –The style may influence the color choice(s). Spanish style = rust colored walls Items in the room –Choose an item in the room, and one of it’s colors as the main color for your room. Then choose accent colors based on your knowledge of color schemes. Time –The amount of time that will be spent in the room Existing Colors –Some room components can’t be changed so incorporate them. Adjacent Rooms –Create a unified look with rooms that you can see. Lighting –Natural light shows objects in true colors. Artificial lights make color appear blue or yellow

3. Using Color Correctly Colors seem more intense when applied to large areas. Choose a color several tints lighter than the color actually desired. Using contrasting colors draws attention. Remember, too many strong contrast values in a room can be confusing and tiring. Choosing colors that have similar values will create a restful mood in the room.

4. Color schemes/harmonies look better when one color, the base color, dominates. When you use equal amounts of two or more colors, your eyes become confused and your color selection seems cluttered The value of a hue changes the apparent size of a room. –Dark ceiling (dull) appears lower and closer and light (bright) colored walls appear further away. If a room is small, choose colors that will make the room appear larger. (tints, low-intensity colors, and cool hues) –Lighter walls makes it appear larger

5. If a room is very large, choose colors that will make it look smaller. (Shades, high-intensity colors, and warm hues) –Darker walls make a room appear smaller Bright colors convey an informal environment Use High-intensity colors in small amounts such as accent colors in accessories or small pieces of furniture. Black unifies when a number of colors are used. Complete Assignment #4 Creating Effects with color Scenario

6. FACTORS TO CONSIDER BEFORE CHOOSING COLORS STYLE MOOD EXISTING COLOR OTHER ROOMS LIGHTING o Natural: TRUE COLORArtificial: More Yellow or Blue

7. COLOR PSYCHOLOGY

8. HOLIDAY COLORING Choose a holiday picture and color it using different colors than the actual holiday colors. ie: Red and Green for Christmas Color

9. The Psychology of Color Think of all the clichés you’ve heard regarding color: Red as Blood Feeling Blue Green with Envy Yellow with fear

10. Psychology of Color Affects: Feelings, temperament, mood o If a particular color is preferred, it is most likely needed by the Temperature Energy level, fatigue, stress level Taste Visual perception, eyesight Comfort

11. Colors can have a significant impact on the way we feel. How does this color make you feel?

12. Colors can have a significant impact on the way we feel. How does this color make you feel?

13. In your study guide answer: 3. Color in Food 4. Smells associated with colors 5. Sounds related to colors 6. Memories related to colors

14. What Color is Your Personality? 1. Click on the link for the first personality test 2. In your study guide - Write down what your favorite color is on #1. - Write down what your most disliked color is #2. ::: COLORSTROLOGY ::: http://www.colorstrology.com/

15. Study Guide Notes Back on the blog page is a mate selection test based on your choices of favorite color and most disliked color. Who are you best suited for? Use the next following slides to interpret your color choices and to learn more about color. o While this information should not be taken too seriously, it is fun to consider. Use the slides to also complete #7, 8, 9 in the study guide.

16. RED You want to be part of the action and are quite impulsive. Outspoken, quick-tempered and intense, are words that describe your personality. In a crowd you are dynamic and noticeable. If you’re not careful you can become overbearing. You are emotional, exciting, and athletic. You give your opinion whether others will agree with you or not. Life for you must be lived to the fullest.

17. RED WARM ADVANCING DANGER ANGER EXCITEMENT Strong, powerful, eye-catching, stop, fire

18. ADJECTIVES EMOTIONS / INTERESTING FACTS RED Exciting, Aggressive, Energetic, Power, Anger, Danger, Courage, Tension Heat/Fire, Nervous, Bold, Emotional Tinted: Tends toward femininity, softness, sweetness Toned: tends toward serenity, quieting, embracing Shades: create warmth, masculinity, sophistication First color seen by a newborn when he starts to see color. Drivers of red sports cars are issued more traffic tickets. Stimulates the appetite, causes you to lose track of time, and effects breathing, heart rate, blood pressure, motor skills, and the development of healing muscles.

20. ORANGE You are unique. You are friendly and get along well with others. You radiate warmth and inspire those you are with. You tend to be social and are drawn to groups of people. You are the hearth of the home and grateful for family and friends.

21. ORANGE WARM ADVANCING HAPPY EXCITING FRIENDLY COURAGE Autumn, less aggressive than red

22. ADJECTIVES EMOTIONS / INTERESTING FACTS Orange Exciting, exotic, stimulating, happy, full of life, eye- catching, informal, fun-loving, friendly,, hopeful, full of energy. Warm, advancing Inexpensive stimulates the appetite good for fast food restaurants

24. YELLOW You are intellectual and drawn toward the new and modern. High spirited, cheerful, and idealistic best describe your personality. You are vivacious, extroverted and comedic. You have strong opinions and can be stubborn. You life by high standards and give sound advice.

25. YELLOW WARM ADVANCING CHEERFUL SUNNY HAPPY COWARD FRIENDLY

26. ADJECTIVES EMOTIONS / INTERESTING FACTS YELLOW Cheerful, Friendly, Happy, Sunshine, Enlightenment, Childlike, Cowardice, Deceit, Value, temporary Tinted: Very Cheerful, Happy, Bright Toned: Becomes Rich, Embracing, Cozy, or Even dull Shades: More somber, heavy, even rich Memory Stimulating – good for studying. Lose temper more easily in presence of Yellow o Elderly lose minor muscle control in the presence of yellow Babies cry more often in yellow rooms Nature uses yellow as a temporary color Effects the development and healing of chest, heart, and lungs.

28. GREEN You are fresh, friendly, and natural. You are persistent, well balanced, and stable. The environment is important in your life and you like things basic to the point of being simple. As a friend you are frank, sensitive, affectionate, and loyal.

29. GREEN COOL RECEDING HEALTHY FRESH NATURE LUCK Envy, jealousy, hope, order, growing, calm

30. ADJECTIVES EMOTIONS / INTERESTING FACTS GREEN ADJECTIVES EMOTIONS / INTERESTING FACTS GREEN Peaceful, relaxing, serenity, freshness, status, security, jealousy, camouflage, Cool and receding Symbolizes nature, good fortune, jealousy, and, new beginnings, go, hope, growing Soothes pain, easiest for the eye to see, controls impulsiveness and overeating

32. BLUE/GREEN You are sensitive and need loving care and adoration from others, but you maintain your independence. Showing emotion is difficult for you and others perceive you as self-centered. You have excellent taste and a mature outlook.

33. BLUE You are cautious, conservative, and sensitive to the needs of others. Your basic need for harmony often thrusts you into the roll of peacemaker. Words that best describe you are business-like, calm, and capable. You are a loyal, trustworthy friend, but expressing your emotions in a relationship is difficult for you.

34. BLUE COOL RECEDING SAD LONELY FORMAL SOOTHING Calm, orderliness, restful, relax, spaciousness, depression

35. ADJECTIVES EMOTIONS / INTERESTING FACTS BLUE Serene, Honest, Loyalty, Dignity, Integrity, Restful Cool/cold, Depression/gloom, Respect, Authority Can lower pulse, blood pressure, and respiration rate. Can boost IQ Makes apparent temperature drop 2-4 degrees Can be depressing for some if not relieved by another color Recedes and enlarges Poor food coloring choice Effects to eyes ears, nose and throat. 80% of people’s favorite color.

37. Violet You are creative! You consider yourself unique and set yourself apart from others. You are an artist at heart. Scheduling and mundane tasks bore you. You can frequently be found day dreaming and would actually prefer fantasy over reality. While you seek cultural events and luxury, you do not put yourself out to serve humanity. Many inventors claim purple as their favorite color.

38. VIOLET COOL RECEDING ROYALTY MYSTERY DIGNITY DRAMATIC

39. ADJECTIVES EMOTIONS / INTERESTING FACTS Violet Royalty, dignity, luxury, sensual, uncertainty, artistic, expressive, flamboyant Cool, receding Most complex color Women generally accept Tire of the fastest Great accent color, but too much will cast a yellow look on the surroundings Triggers the regurgitation reflex

41. BLACK You are sophisticated, mysterious, and dramatic. You are dignified and keep to yourself. You may be unhappy with how things are, but aren’t quite certain how you can change existing circumstances. A young child who chooses black exclusively may be depressed.

42. BLACK EVIL MYSTERIOUS DEATH OLD Villain, heavy, wisdom, dramatic, severe

43. ADJECTIVES EMOTIONS / INTERESTING FACTS Black ADJECTIVES EMOTIONS / INTERESTING FACTS Black Mysterious, mourning, sorrow, dignity, solemnity, formality, serious Warm color, receding Slimming color Reinforces the color it touches, A powerful accent Power, strong, authority when combines with white, sophisticated

45. WHITE You expect to be happy most of the time. Your personality is light, good, and pure. You have a sense of innocence about you. You seek perfection and expect others to do the same, which sometimes makes you appear cold.

46. WHITE GOOD CLEAN YOUTH PURE INNOCENCE HEROISM PEACE

47. ADJECTIVES EMOTIONS / INTERESTING FACTS White Delicate, refined, peace, purity, innocence, youth, heroism, cleanliness, clarity, isolation Advancing All white feels empty or forced Softens edges between colors Encourages precision Fatiguing

49. You are probably laid back and carefree. You may be somewhat sheltered and innocent, or you wish you were. Words that describe you are shy, romantic, and feminine. You are gentle, almost to the point of being weak. You have a calming effect on those around you and people who need a friend seek you out.PINK

50. ADJECTIVES EMOTIONS / INTERESTING FACTS Pink Sweet, calming, feminine, passive, compassionate reduces strength, promotes harmony Good accent color, but not recommended as overall color Tranquilizing effect that can relax muscles and moods ie: prisons, hospital rooms, drug centers, opposing team locker rooms

51. BROWN You are likely to be seen as stable and unchanging. You are self-disciplined, conscientious, and dependable. You like the rugged outdoors and the ultra natural. You are warm, comfortable, intimate, and accepting.

52. ADJECTIVES EMOTIONS / INTERESTING FACTS Brown Warmth, snug, secure, protection, homelike, masculine, solid Universal Less intensive behavioral response Good listeners wear brown Positive food associations

53. What if you prefer a color? Being drawn to a certain color that day means that your body and/or mind is in need of what that color has to psychologically offer. o The color Brown offers: Warmth, snug, secure, protection, homelike, masculine o The color orange or yellow: Exciting, exotic, stimulating, happy, full of life, eye-catching, informal, fun-loving, friendly,, hopeful, full of energy. Checkout this link http://www.mariaclaudiacortes.com/ Checkout this link http://www.mariaclaudiacortes.com/

54. Color personalities!! To appear refined, romantic o Warm to cool hues o Lighter values o Dull, muted to medium intensities including pastels o Close contrasts, subtle Examples: shell pink, lavender, misty rose, orchid, blue, peach, all pastels

55. To feel and appear happy, youthful, sportive o Warmer hues o Light to dark values o Medium to bright intensities o Strong contrasts, bold Examples: coral, red, khaki, ivory, brown, camel, cinnamon, brick Color Personalities!!!

56. Color personalities!!! To appear mature, serious, somber, classic o Cool hues o Dark values o Dull intensities Examples: navy blue, taupe, charcoal, maroon, gray, black

57. Color personalities!! To feel and appear dramatic/exotic o Warm to cool hues o Dark values, deep o Bright intensities, rich o Strong contrasts, bold Magenta, fuchsia, emerald green, royal blue, regal purple, sapphire, amethyst

58. Scenarios in the study guide Red pillow or a red wall? o Answer in the study guide Blue bedroom? Assignment: Analyze your holiday coloring and the effect that your color choices have on the holiday image.