2. The largest beauty event in Eastern and Central Europe Time measuring system The largest venue - CROCUS EXPO The time is reduced to 4 days, but the efficiency increases 4 times Clear exhibition segmentation depending on the beauty industry sectors Some 20 000 sqm dedicated to inspiring innovations 50% growth in number of exhibitors Quantitative and qualitative development of visiting audience New zones to facilitate the work New formats of information delivery ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007

3. ExpoMediaGroup Staraya Krepost, 2007 NEW VENUE: exhibition center CROCUS EXPO One of the largest and most perspective ones in Europe The biggest in Russia – 95 000 sqm of exhibition space 12 exhibition halls Well-developed infrastructure: comfortable access, parking / a bank- office, exchange service, info bureau, medicine point / customs office / 14 conference halls, press-center, Wi-Fi Internet / cafes and restaurants / free-of-charge parking and transport for visitors, and other facilities to suit business at the best

4. ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007 for inspiring innovations and business opportunities Perfumery & cosmetics Beauty salon & Institute Spa Nail service Hairdressing InterCHARMpack Novelties Gallery Find the answer on “What’s new in the market?” in Novelty Gallery, where you dive into the world of the latest products and lines together with brands of tomorrow from the first step, which leads you to the new era to begin soon. ZOOM The latest results in innovative activity in technology, concept, packaging, form, ingredients or promotion, existing in the market not more than 2 years. Niche beauty products. International pavilion Some 4500 sqm will shelter cosmetics manufacturers from the globe, country and national pavilions.

5. ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007: NEW CONTACTS 500 thousand people from Russia, CIS and Baltic states, Eastern and Central Europe invited as target audience; 500 thousand specialists of beauty industry (hairdressers, cosmetologists, beauty salons owners, retail players, distributors, packaging and product developers, suppliers); 500 thousand professionals database, who will receive InterCHARM Preview magazine;

6. ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007: NEW POSSIBILITIES XXI century, the age of innovations… What has changed in the way we find contacts and build business? Everything! monitor the exhibition attendance on-line present your products in Internet virtual pavilion make appointments with your customers on-line conduct focus groups organize seminars, receptions, etc. announce your program to the audience in advance in InterCHARM Preview magazine present new products in Novelties Gallery use press-center services participate in concurrent business program: seminars and workshops, b2b meetings

7. ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007: WHY EXHIBIT Save your time and get all you need to stay in touch with global professional beauty developments, offers, trends, and services at InterCHARM Increase your products exposure during the show, make the most of the marketing opportunities offered by the event Explore the Russian perfumery & cosmetics market with its vast array of services, trends and product innovations Sharpen your market intelligence Meet relevant clients and your target audience, find out their needs Come to Moscow to expand your global presence, build brand awareness Steal a march on the competition Fulfill your annual business-driving objectives in just four days! Let your products be seen and ordered by the best national and international trading names >> to be continued >>

8. ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007: WHY EXHIBIT All exhibitors benefit from our special offers: Bilingual hostess to facilitate negotiations with national market players Publication in Marketing Request Book Business meetings during the event Doing business in Russia seminar Cosmetics In Russia magazine Visa support, travel and accommodation Best communication package, covering all the medias of the event

9. ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007: WHY VISIT Identify new trends and emerging concepts Access the potential for industry novelties and tomorrow captivating product lines Recharge your innovation potential Cultivate existing contacts, gain new customers, and find out their needs Learn about tried and tested beauty products and latest treatment trends Attend informative seminars, onsite demos, shows, and more Explore Eastern European perfumery & cosmetics market with its vast array of services, trends and product innovations Make fruitful contacts and dream up the new conceptions for tomorrow’s product lines

10. ExpoMediaGroup Staraya Krepost, 2007 Our mission is your success! Innovation not for the sake of innovation but everything new in fair organizing and business practice at service of exhibitor and professional visitor Perfect NAVIGATION SYSTEM including the press, Internet, direct mailing, “address hunting”. new projects and tools to create unbeatable event

11. ExpoMediaGroup Staraya Krepost, 2007 InterCHARM 2007: October 25-28, Moscow, Crocus Expo ExpoMediaGroup Staraya Krepost Anna Dycheva-Smirnova, Vice-President ad@intercharm.ru www.intercharm.net/eng Contact us or the international team of InterCHARM in 12 countries to learn more about the event and its opportunities!