1. Dr. Rado Kotorov Director Strategic Product Management & Competitive Strategy September 2011

2. Core Beliefs & Principles Copyright 2007, Information Builders. Slide 2  Maximize Utilization: Offer robust set of tools and technologies for every need and employee skill level  ROI and Value Maximization: Ease of use, deployment, and scaling Integration of auxiliary tools and technologies Unique model & architecture to leverage open source  Customer Driven: 70-80 % of all features

3. Core Philosophy: Continuous Innovation & Capability Expansion to Support Business & People Growth Over Time Copyright 2007, Information Builders. Slide 3

4. At IBI Innovation Is an Institutionalized Process Copyright 2007, Information Builders. Slide 4 User Croups Strategic Develop ment Executive Team Industry & Technology Conferences Industry Analysts Hands on Ethical Competitor Research Customer Input Employee Innovation Council WF Advisory Board Market Perspect ive Plans & Proto- types Customer Cross Reference Hype vs. Reality

5. Empowering Stakeholders The Extended BI System Copyright 2007, Information Builders. Slide 5

6. Empowering Individual Users The User Spectrum

7. Copyright 2007, Information Builders. Slide 7 Trends TDWI Executive Poll  Methods/techniques that will be most important to you in the next three years: 1. Agile BI development * 2. Data quality * 3. BI Governance 4. Recruiting and maintaining talent 5. BI Center of Competence 6. Marketing BI 7. Usage monitoring *  Technologies that will be most important to you in the next three years: 1. Predictive analytics * 2. Visualization * 3. MDM * 4. Dashboards * 5. The Cloud * 6. Analytic databases * 7. Mobile BI * 8. Open source * 9. Text analytics

8. Technology Priorities Trends How do you use Business Intelligence? Business intelligence applications Enterprise applications (ERP, CRM, others) Servers and storage technologies Service-oriented architecture ( SOA ) & business applications ( SOBA ) Document management Collaboration technologies Security technologies Technical infrastructure Legacy modernization, upgrade, or enhancement 1 2 3 10 9 8 7 6 5 4 Source: Forrester Research, Global BI and Data Management Study 44% of organizations do not use BI for strategic decision- making 73% of organizations do not use BI as a competitive differentiator

9. Technology Priorities Trends Is your Business Intelligence application easy to use? Business intelligence applications Enterprise applications (ERP, CRM, others) Servers and storage technologies Service-oriented architecture ( SOA ) & business applications ( SOBA ) Document management Collaboration technologies Networking, voice, and data Security technologies Technical infrastructure Legacy modernization, upgrade, or enhancement 1 2 3 10 9 8 7 6 5 4 Source: Forrester Research, Global BI and Data Management Study 68% of organizations do not find their BI applications easy to use

10. Copyright 2007, Information Builders. Slide 10 Core BI + Extended BI 10% 40% Enterprise BI Penetration

11. Copyright 2007, Information Builders. Slide 11 “IBI offers full stack alternative to large software vendors.” “If you are not looking for a software stack lock-in from a large vendor, but still have larger enterprise BI requirements, IBI indeed offers such a choice.” Key add-ons to close gap & LEAD: Data Quality Advanced analytics Active Technologies IBI Accomplishments & Future Direction Today IBI Is Rated As a Leader …

12. IBI Accomplishments & Future Direction Completeness of Platform  Front-end Capabilities  Analytics, Production Reporting, Power User Ad-hoc, Business User Ad-hoc, Dashboards, Custom apps, Performance Management, Predictive Analytics, Visualization, Mobile, MS-Office integration, Electronic Distribution, Electronic Publishing, Search  Back-end Capabilities  Data Access/Integration, Batch-based ETL, Real-time Data Transformation, Business Activity Monitoring, Complex Event Processing, Data Profiling, Data Quality Management, Master Data Management Copyright 2007, Information Builders. Slide 12

13. WebFOCUS 77xx, 8 and Beyond Copyright 2007, Information Builders. Slide 13

14. WebFOCUS toGo Enterprise Mobile Enablement Trend 1: Mobility

15. Trends & Fads Mobility Trends & Fads Copyright 2007, Information Builders. Slide 15 Some users become more mobile …. … other less mobile.

16. The Challenge Our Strategy: Design once, deploy on any Device Copyright 2010, Information Builders. Slide 16 Device Proliferation Varying Form Factors PhoneTabletTouch Screen

17. The Challenge The Behavior is Different Copyright 2010, Information Builders. Slide 17

18. The Form Factor Challenge The Resolution Is Different Copyright 2010, Information Builders. Slide 18

19. Mobile Development Five Paradigms  iOS Apps: Developed using iOS SDK; Installed to run natively on the device; Leverage iOS functionality.  Web Apps  Web Apps: Web pages conforming to iOS UI and behavior.  Optimized Web Pages: Content scales appropriately to device size.  Compatible Web Pages: Display content as is without Optimizing for form factor.  Hybrid Approach: Combine native UI with web content via content viewing area. Copyright 2010, Information Builders. Slide 19

20. Copyright 2007, Information Builders. Slide 20  WebFOCUS toGo Strategy:  Offer device independent BI solutions  Offer develop once, deploy anywhere environment  Offer highly interactive, device exploitive Web Apps with built in analytic capabilities  Make it easy to embed BI Web Apps in custom applications  WebFOCUS toGo Components:  Active Technologies  Mobile Favorites  Mobile Faves  WebFOCUS Maintain ..and forthcoming extensions Any Device, Any Form Factor, Any OS Platform WebFOCUS toGo Any Device, Any Form Factor, Any OS Platform

21. WebFOCUS toGo Active Technologies for Mobile Web Apps  Ease of Use  Single-tap UI paradigm  Full gesture & screen rotation support  Embedded data analysis and visualization  Full offline data interactivity  Ease of Development  Dynamic device detection  Build once, fit in any device  Industry Standard  Web Apps technology  iPhone App-like UI  Available in HTML or Flash

22. WebFOCUS toGo Maintain for User Input Mobile Applications Copyright 2010, Information Builders. Slide 22

23. InfoAssist Empowering the Power User Copyright 2007, Information Builders. Slide 23 Trend 2: Self-Service Analytics

24. WebFOCUS InfoAssist Query & Analysis for The Power User Copyright 2007, Information Builders. Slide 24 Drivers for Power User Empowerment  Faster analysis: The business cannot wait  Custom analysis: Multiple iterations  Independence from IT:  IT perceived as a bottleneck  More technically savvy power user:  Demand for GUI driven development  Demand for advanced Web-based development features  Tool customization

25. Copyright 2007, Information Builders. Slide 25 BI Portal Operational Information Empowerment Trend 3: User Engagement within Portals

26. Copyright 2007, Information Builders. Slide 26  i-Google like End User engagement experience  Built with Rich Internet Application approach  Consistent ribbon-style navigation for both building new portal views and user- based personalization  Flexible, component based approach to development and content customization New Business Intelligence Portal An Information Engagement Platform

27. Copyright 2010, Information Builders. Slide 27 ApplicationStudio Productivity & Usability Enhancements

28. Customer Feedback:  Faster and easier development of customer-facing guided adhoc applications  Consistent and modern UI, as in InfoAssist  Improved workflow and templates  Less reliance on specialized FOCUS language skills Copyright 2009, Information Builders. Slide 28 Application Studio Zero Coding Application Development IDE

29. BI Extensions: Enable, RStat, Magnify, Mapping Copyright 2007, Information Builders. Slide 29

30.  Demand from strategic customers for Flash-based, specialized, highly visible applications  Adobe’s Flash Builder development environment:  Strong industry adoption with a huge development community  New version of Adobe’s Flash Builder with built in capbilities to compile on any device  Strong IDE for development of custom components Enable for Adobe Flex Branded Customer Facing Applications

31. Enable for Adobe Flex Build In Enable, Customize in InfoAssist Copyright 2010, Information Builders. Slide 31

32. RStat Culture of Competing On Analytics Degree of Intelligence Standard Reports Ad Hoc Reports Query/Drill Down KPIs/Alerts What happened? How many, how often, where? Where exactly is the problem? What actions are needed? Rear View Statistical Analysis Forecasting/Extrapolation Predictive Modeling Optimization Why is this happening? What of these trends continue? What will happen next? What is the best that can happen? Forward View Note: Adapted from “Competing on Analytics”

33. RStat Business Analytic Applications Copyright 2007, Information Builders. Slide 33

34. Magnify Application Example

35.  Challenge: Building Search Based Applications (SBA) required specialized skills  Realization: Building Search Based Applications is no different than building reports  New Feature: FORMAT MAGNIFY for quick feeds  Create a report in Dev Studio  Magnify category fields equal BY fields in WebFOCUS  Searchable content equal PRINT fields in WebFOCUS  Change format to Magnify ….. AND YOU ARE DONE! Magnify Quick Feed Create Magnify Applications Easily

36. Copyright 2007, Information Builders. Slide 36 Thank you