1. Web Design, 5 th Edition 2 Web Publishing Fundamentals

2. Chapter Objectives  Describe the advantages of web publishing  Discuss basic web design principles  Define the requirements for writing for the web  Explain the use of color as a web design tool  Identify web publishing issues Chapter 2: Web Publishing Fundamentals2

3. Advantages of Web Publishing  Web publishing offers distinct advantages over print –Currency –Connectivity –Interactivity –Cost –Delivery Chapter 2: Web Publishing Fundamentals3

4. The Currency Advantage  Websites can be updated continuously, while print publications are only as current as their date of publication  To keep visitors on your site, always supply timely, changing material  USATODAY.com Chapter 2: Web Publishing Fundamentals4

5. The Currency Advantage Chapter 2: Web Publishing Fundamentals5

6. The Connectivity Advantage  The web’s connectivity advantage, or ability to instantaneously distribute and share content  Streamlines the writing process Chapter 2: Web Publishing Fundamentals6

7. The Interactivity Advantage  Internet and web technologies promote data and resource sharing  Main ways to interact: –Page of contact information –Blogs –Web-based forms –Member pages Chapter 2: Web Publishing Fundamentals7

8. The Interactivity Advantage Chapter 2: Web Publishing Fundamentals8

9. The Cost Advantage  Web publishing is more cost effective than print publishing  Colorful designs, photographs, and text can be included in a webpage for considerably less cost  Don’t forget to consider file size, space limitations, and load time Chapter 2: Web Publishing Fundamentals9

10. The Delivery Advantage  Distributing information via the web can be fast and inexpensive  With the same immediacy and cost, the web can reach both global and local audiences  Consider the web when the need exists for economical and rapid distribution of information Chapter 2: Web Publishing Fundamentals10

11. Basic Web Design Principles  Three things to consider when designing a successful web publication that will leave a distinct impression: –Balance and proximity –Contrast and focus –Unity and visual identity Chapter 2: Web Publishing Fundamentals11

12. Balance and Proximity  Arrange web elements symmetrically (centered and balanced) to suggest a conservative, safe, peaceful atmosphere –Avoid too much symmetry  Arrange web elements asymmetrically (off balance) to create an energetic mood –Asymmetrical designs typically do not adapt well to mobile devices Chapter 2: Web Publishing Fundamentals12

13. Balance and Proximity Chapter 2: Web Publishing Fundamentals13

14. Balance and Proximity  Proximity (closeness) is closely associated with balance  Elements that have a relationship should be placed close to each other  White space can help define proximity and organize webpage elements Chapter 2: Web Publishing Fundamentals14

15. Balance and Proximity Chapter 2: Web Publishing Fundamentals15

16. Contrast and Focus  Contrast is a mix of elements to stimulate attention –Use different text styles, colors, and size Chapter 2: Web Publishing Fundamentals16

17. Contrast and Focus  Focus is the center of interest or activity  A webpage needs a focal point –This is where you want your visitors to focus their attention  Create webpages with contrast to elicit awareness and establish a focal point, the center of interest or activity Chapter 2: Web Publishing Fundamentals17

18. Unity and Visual Identity  All pages at a website must have unity, a sense of oneness or belonging, to create the visual identity  Create unity with consistency and repetition throughout a website Chapter 2: Web Publishing Fundamentals18

19. Unity and Visual Identity Chapter 2: Web Publishing Fundamentals19

20. Unity and Visual Identity  Alignment is the arrangement of objects in fixed or predetermined positions  Choose one method of alignment and use it regularly Chapter 2: Web Publishing Fundamentals20

21. Unity and Visual Identity Chapter 2: Web Publishing Fundamentals21

22. Writing for the Web  Visitors typically look for information with: –Accuracy and currency –Scannability –Organization Chapter 2: Web Publishing Fundamentals22

23. Writing for the Web  Accuracy and Currency –Confirm the accuracy of your material with a reliable source –Be sure to avoid spelling and grammar errors –Indicate the date and time of the last update to your website Chapter 2: Web Publishing Fundamentals23

24. Writing for the Web  Scannability –Make information easy to scan –Use headings, subheads, and bulleted lists Chunked text Chapter 2: Web Publishing Fundamentals24

25. Writing for the Web  Organization –Write your copy in the inverted pyramid style Chapter 2: Web Publishing Fundamentals25

26. Color as the Web Design Tool  Color can be a powerful design tool  The color wheel can help you choose effective and appealing color combinations –Primary colors –Secondary colors –Cool colors –Warm colors –Complementary colors Chapter 2: Web Publishing Fundamentals26

27. The Color Wheel Chapter 2: Web Publishing Fundamentals27

28. The RGB Color System  Monitors project color using the RGB color system –Combines red, green, and blue light –Levels of intensity are measured from 0 to 255 –A monitor’s color depth is the actual number of colors that a monitor displays –The hexadecimal system uses 16 symbols to signify values Chapter 2: Web Publishing Fundamentals28

29. Target Audience Expectations  Certain colors have come to symbolize particular qualities  Keep in mind the qualities generally associated with different colors when selecting colors for your website  Review several commercial and noncommercial website color schemes Chapter 2: Web Publishing Fundamentals29

30. Web Publishing Issues  Successful web publishing includes recognizing the following issues: –Technical –Legal and ethical –Accessibility –Usability –Design techniques Chapter 2: Web Publishing Fundamentals30

31. Technical Issues  Bandwidth is the quantity of data that can be transmitted in a specific time frame –Keep file sizes to a minimum –Corel Paint Shop Pro X6® or Adobe Photoshop CS6 can decrease image file size  Browser differences –Graphical vs. non-graphical display Alternative text Chapter 2: Web Publishing Fundamentals31

32. Technical Issues  Screen Resolution –The measure of sharpness and clarity –A pixel is a single point in an electronic image –Page elements display differently at different resolutions –When designing websites for mobile devices, you must account for a smaller screen size and the auto-rotate feature included in many smartphones and tablets Chapter 2: Web Publishing Fundamentals32

33. Technical Issues Chapter 2: Web Publishing Fundamentals33

34. Mobile Versions  Creating a mobile phone version of your website is another way to ensure you reach visitors of your site  Web design experts discourage the creation of mobile website versions, and recommend responsive web design techniques to create device-independent websites Chapter 2: Web Publishing Fundamentals34

35. Legal and Privacy Issues  Legal Issues –Easy to acquire images from the web –Make sure the material on your website is free of copyright infringement Ownership of intellectual property –Obtain permission from the owner to use any copyrighted material –Protect your work by copyrighting your material Copyright notice Chapter 2: Web Publishing Fundamentals35

36. Legal and Privacy Issues  Privacy Issues –Cautiously give out personally identifiable information (PII) –Encryption –Decryption –Secure Sockets Layer (SSL) –Cookies –Privacy policy statement Chapter 2: Web Publishing Fundamentals36

37. Legal and Privacy Issues Chapter 2: Web Publishing Fundamentals37

38. Accessibility and Usability Issues  Web accessibility deals with ensuring access to web-based information  Web usability involves designing a website and its pages so that all visitors to the website can easily and quickly satisfy their goals  Web designers incorporate user experience (UX) practices into webpage design Chapter 2: Web Publishing Fundamentals38

39. Chapter Summary  Describe the advantages of web publishing  Discuss basic web design principles  Define the requirements for writing for the web  Explain the use of color as a web design tool  Identify web publishing issues Chapter 2: Web Publishing Fundamentals39

40. Web Design, 5 th Edition 2 Web Publishing Fundamentals