1. Online Advocacy Campaigns

2. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Me: Eric Squair Online campaign coordinator

3. Advocacy Campaigns (online) Advocacy Campaigns (online) | eric@squair.caeric@squair.ca

4. Q: How were advocacy campaigns conducted before the advent of the internet? Advocacy Campaigns (online) | eric@squair.caeric@squair.ca

5. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Q: How is society changed by internet-enabled advocacy campaigns?

6. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Advocacy noun: the action of advocating, pleading for, or supporting a cause or proposal

7. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Advocacy noun: the action of advocating, pleading for, or supporting a cause or proposal Campaign noun: An operation or series of operations energetically pursued to accomplish a purpose

8. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Advocacy campaigns are about change

9. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Advocacy campaigns are about change

10. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To Mohandas Gandhi, Philosopher, 1869-1948

11. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To What change do you want to see in the world?

12. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To What change do you want to see in the world? - end of British rule in India, Indian independance

13. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To What change do you want to see in the world? - end of British rule in India, Indian independence - lower taxes for Canadians

14. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To What change do you want to see in the world? - end of British rule in India, Indian independence - lower taxes for Canadians - saving the whales

15. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To What change do you want to see in the world? - end of British rule in India, Indian independence - saving the whales - better quality news and entertainment - better transit service to campus

16. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To Who are the decision makers?

17. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To Who are the decision makers? Who will bring about the change you want?

18. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To Who are the decision makers? Who will bring about the change you want? What do they care about?

19. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To Who are the decision makers? Who will bring about the change you want? What do they care about? What will they respond to?

20. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To We live in a society where governments and corporations must respond to the public

21. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Change: How To We live in a society where governments and corporations must respond to the public*

22. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To You must engage the public to help you bring about the change you want to see

23. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Craft your ‘message’ Persuade people to care Ask them to join you in making change

24. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Craft your ‘message’ Decide what you need people to know about your issue in order to agree to the changes you are campaigning for.

25. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Craft your ‘message’ Decide what you need people to know about your issue in order to agree to the changes you are campaigning for. ‘Poverty is a terrible problem that can and must be alleviated.’

26. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Persuade people to care ‘Poverty is a terrible problem that can and must be alleviated.’ VS.

27. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Ask people to join you in making change

28. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Ask people to join you in making change by applying pressure. What do decision makers care about?

29. Engage: How To What do political decision makers care about? Votes!

30. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To What do business decision makers care about? Protecting and increasing their profits.

31. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Some quick tips on organizing: You must bring together and foster connections between people who support you

32. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Engage: How To Some quick tips: You must bring together and foster connections between people who support you You must let them ‘own’ the idea, participate in the campaign in their own way, and thus replicate the activities around the globe.

33. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca Q: How were advocacy campaigns conducted before the advent of the internet? Q: How is society changed by internet-enabled advocacy campaigns? Q: How do these elements apply to the issues you are interested in?

34. Advocacy Campaigns (online) | eric@squair.caeric@squair.ca A few resources On messaging: www.agoodmanonline.com On internet advocacy campaigns: www.digiactive.orgwww.agoodmanonline.comwww.digiactive.org