1. Chapter 7-Travel and Tourism
Extra Specials: Other Segments of the Travel Industry

2. OBJECTIVES
Explain the motives behind renting cars and choosing rail travel
Describe the car rental and rail travel industries and experiences
Interpret how car rentals and train travel are priced
Identify the main types of destinations marketing organizations and what they typically do
Describe how other suppliers fit into the travel industry “landscape”

3. Terms: Convention and Visitors Bureau Convention Center
Destination Marketing
Fleet
Meeting Planner
Options
Tourist Office

4. Car Rentals

5. Car Rentals-Rental Motivations
To get around easily- flexible transportation
To save money-cost less per person
Navigate and experience destinations
To do business
To replace your own car
To try a car before you buy one
Because you prefer driving vacations

6. Car Rentals The down side to rentals Driving long distances- tiring
Unfamiliar roads
Scarcity of parking
Toll roads
Cost of gasoline
Heavy traffic
Foreign-Language signs

7. The Business of Car Rentals
Car rentals may be corporate owned or franchised dealers
Some car manufacturers have major stock in car rental companies

8. The Business of Car Rentals
High competition
Often low profit margin
Effected by fuel prices, airfares
Work closely with travel agencies, air carriers and often target corporate travel

9. The Business of Car Rentals
There are many job titles in car rentals
Retail Sales Agent: works the car rental desks at airports or at the lots
Service Agent: prepares and cleans the cars (also mechanics)
Shuttle Driver: transfer customers to and from the airport
Manager: works at all levels and departments

10. “THE BIG 8”

11. “The Car Club”
Most major car rental firms feature car rental “clubs” which allow members special privileges such as expedited check-in, lower-mileage cars, and select vehicles

12. What Car Rentals Cost
The number-one factor of cost is: category or class of car
Subcompact or economy-very small cars, 2-seater
Compact-Cavalier or Neon, just above subcompact
Mid-size-3-4 people, some options & comfort
Full-size or Standard-Family car, comfortable
Premium-some luxury, may be larger than standard
Luxury or deluxe-most upscale class, Lincolns, Cadillac, prestigious
Specialty-catch-all class, SUVs, Convertibles, minivans, jeeps, trucks Mercedes, Jaguar, motorhomes

13. What Car Rentals Cost
What the rental basis is: daily rate, time plus miles, or just mileage
How many days involved-Weekly rates have discounts
What insurance you take-your personal insurance usually covers you, but you can purchase extra

14. What Car Rentals Cost
Fuel option: either return the car “full” or purchase the gas in the tank when you pick up the car
Which days you drive: weekdays cost more, weekends cost less
Where you rent: certain markets have lower rates

15. What Car Rentals Cost
What season you travel: peak travel days have higher rates, off-season lower rates
How many cars are available in one location: more cars, lower prices
More than one driver: extra fee for extra driver

16. What Car Rentals Cost How a car is booked: Web rentals are often lower
What taxes are levied: all sorts of taxes are added
Which coupons are used: set discounts, free days, upgrades
Special amenities: ski or bike racks, child safety seats, navigation systems

17. This and That Information
Most car rentals require the driver to be at least 25
Most require a credit card
Many companies resell cars on their own lot
Your personal auto insurance or credit card coverage may not cover you in other countries
Must have a valid driver’s license

18. Careers at Car Rentals Manager or Director Reservationists
Rental Sales Agent
District Sales Manager
Clerical Support
Human Resources
Maintenance
Fleet Supervisor

19. Rail Travel

20. 4 Major Categories of Rail Travel
Transportation Rail: commuter trains to long- distance trains, everything in between
High-Speed Train: “Bullet Train”, often the fastest way to travel-over 100 miles an hour
The U.S. has Amtrak’s Acela
Japan has the Shinkansen
France has the TGV
Specialty Trains: Usually privately owned, attractions such as the Orient Express and Africa’s Blue Train
Local Rail: Subways, streetcars, monorails for public transportation

21. Trains

22. U.S. “Bullet Train”-Acela

23. Japan “Bullet Train” Shinkansen

24. Orient Express in Europe

26. Local Rail

27. Why People Travel by Rail
To save time
To experience the environment
To save money
To “travel back in time”
To feel safe while traveling
To travel in Comfort
To meet people

28. Careers in Rail Travel Director or manager Clerical and Sales
Accountant
Human Resources
Training Specialist
Dispatcher
Ticketing Agent
Conductors
Maintenance
Engineers

29. Destination Marketing Organizations-DMOs
Main job is to promote a place or attraction-tell the public about the location
They are not suppliers of travel products
Often called Tourist Bureaus or Tourist Offices
Convention and Visitors Bureaus are in the category

30. Miscellaneous Travel Suppliers
Conventions & Meetings: provide space for conferences are represent a large portion of travel- related business
Shopping Venues: shops and stores catering to travel and tourism
Attractions: something special, building, theme park, historic village, etc.

31. Web Sites American Association of Museums Amtrak
Amtrak
Int. Association of Amusement Parks
Int. Assoc. of Convention & Visitors