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Charlotte, NC Houston, TX Pittsburgh, PA Portland, OR Family Office Exchange Houston Roundtable Open Architecture: The Question or the Answer? Roy W. Nichol Managing Director May 2006
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2 Will the real open architecture firms please stand up? “Pure” open architecture: No product, no revenue from anything other than client fees “Semi-closed” architecture: Sharing manager fees; internal products with some outside managers “Closed” architecture: Internal products only There is no agreement about the definition of open architecture The Open Architecture Spectrum FOX
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3 Will the real open architecture firms please stand up? Consultants Multi-family offices Outsourced CIOs Managers-of-managers Pension consultants Wrap account programs National trust companies In fact, there is great confusion about the many different models The Open Architecture Spectrum FOX
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4 There are bad open architecture firms Smart people versus non-conflicted people Cookie-cutter approaches in a custom world Retailing the work of research analysts Giving institutional advice to private clients It’s difficult to build a good open architecture firm Open Architecture is Not a Panacea FOX
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5 The jury is still out on some larger firms, e.g.: AMA/SunTrust Ayco/Goldman CTC/US Trust/Schwab In-house OA units at banks, trust companies (e.g., Stolper/Hawthorn- PNC/Veritable Wilmington Trust/Balantine Firms are trying many different combinations How Is Open Architecture Working Out? FOX
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6 While the jury has brought in some death verdicts, e.g.: Greystone/Morgan Stanley Sterling/National City Winter Capital/Citigroup Merging open architecture boutiques with traditional firms is fraught with challenges How Is Open Architecture Working Out? FOX
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7 The jury is still out on some boutique firms, e.g.: Ashbridge Greycourt Lydian Monticello Offit Hall Spruce This is where the real action is How Is Open Architecture Working Out? FOX
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8 The competitive landscape is changing beneath our feet Traditional wealth management firms hold huge market share of legacy business BUT: Open architecture firms are winning a huge share of new business, roughly 85%* This is why the traditional wealth management firms are worried What Is the Competitive Threat? FOX *Source: Capgemini
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9 OA is eating the traditional firms’ lunch: OA market share at 1/99: 0% OA market share at 1/05: 35%* This is why the traditional firms are worried What Is the Competitive Threat? FOX *Source: Capgemini
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10 The OA client base is very desirable:* @ 10% Forbes 400 families @ 42% families with less than $50 million @ 48% in-between: the core of the business is the centimillionaire next door Clients in 20 states and 5 countries: a global business 73% families; 27% endowments/foundations This is why the traditional firms are worried What Is the Competitive Threat? FOX *Greycourt client base breakdown
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11 Competitive strengths of open architecture firms: Low embedded cost structures Focus on best investment practices Avoid style rotation, fickle investor tastes Market is moving to them Benefit from big firm talent drain Newer business models tend to be more efficient Strengths of the Open Architecture Platform FOX
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12 Competitive challenges for open architecture firms: Lack global research capabilities Typically lower profit margins Questions about scalability Typically weak management Problems developing young talent Extra layer of fees Difficult to “evolve into” from other platform Client skepticism about experience Challenges Associated with Open Architecture FOX
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13 The OA toolbox: What OA firms need to prevail in the intense competition: Very senior client advisors Deep family advisory experience Demonstrated intellectual leadership Without these you will be an also-ran or a regional player Challenges Associated with Open Architecture FOX
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14 The OA toolbox: What OA firms need to advise VHNW clients: After-tax approach to asset allocation Dynamic asset allocation Credible selection of best-in-class, tax- aware managers Accurate, timely performance reporting These are the bare minimum Challenges Associated with Open Architecture FOX
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15 The best OA firms try to avoid “soft” services: They bleed profitability They rarely add value that families will pay for To the extent that they do add value, you can’t compete with specialists Are you operating a business or a “lifestyle partnership?” Challenges Associated with Open Architecture FOX
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16 Sales-oriented cultures do not mix well with open architecture High embedded costs eliminate strategic options Fear of disintermediation How to keep the OA guys away from clients? Introducing Open Architecture Into a Traditional Wealth Management Environment FOX
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17 The most likely outcome: larger firms will find a way to integrate OA Build HNW assets Develop trusted relationships with substantial families Use OA-developed knowledge to design new products Diversify the revenue stream The best of all possible worlds? What Does the Future Hold? FOX
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18 Consolidation The “make” decision has often failed, leaving only the “buy” decision What Does the Future Hold? FOX
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