1. Creative Economy Seek Opportunity and Lean-in Asia Korea – ASEAN Forum April 2015 Fiona Sussan, MBA, PhD. Founding Chair, Center for Global Business Research School of Advanced Studies University of Phoenix http://research.phoenix.edu/research-centers/center-global-business-research

2. What is a Creative Economy? Creative Economy: Seeking Opportunity and Lean-in Asia2

3. Entrepreneurship President Park: entrepreneurship is “the driving force of sustainable, inclusive growth” http://www.korea.net/News Focus/Policies/view?articleId =117262 Creative Economy: Seeking Opportunity and Lean-in Asia3

4. What enables Entrepreneurship? Creative Economy: Seeking Opportunity and Lean-in Asia4

5. http://entrepreneurial-revolution.com/wp-content/uploads/2013/07/economist3.png Creative Economy: Seeking Opportunity and Lean-in Asia5

6. Global Entrepreneurship Index 2015 Creative Economy: Seeking Opportunity and Lean-in Asia6 Korea 54.1 28 48 37 52.9 32 61.4 25

7. Creative Economy: Seeking Opportunity and Lean-in Asia7

8. Where does South Korea rank? Creative Economy: Seeking Opportunity and Lean-in Asia8

9. South Korea in a Snapshot source: www.thegedi.org Creative Economy: Seeking Opportunity and Lean-in Asia9 1-5 Attitudes 6-9 Abilities 10-14 Aspirations

10. What are South Korea’s weaknesses? Creative Economy: Seeking Opportunity and Lean-in Asia10

11. Opportunity Perception Internationalization Competition Creative Economy: Seeking Opportunity and Lean-in Asia11

12. Creative Economy: Seeking Opportunity and Lean-in Asia12 Is Korea truly weak in these areas?

13. Healthiness of Global Ecosystem Index (HeBEX) Creative Economy: Seeking Opportunity and Lean-in Asia13

14. Creative Economy: Seeking Opportunity and Lean-in Asia14

15. Creative Economy: Seeking Opportunity and Lean-in Asia15

16. Creative Economy: Seeking Opportunity and Lean-in Asia16

17. Creative Economy: Seeking Opportunity and Lean-in Asia17

18. Creative Economy: Seeking Opportunity and Lean-in Asia18

19. Creative Economy: Seeking Opportunity and Lean-in Asia19

20. Creative Economy: Seeking Opportunity and Lean-in Asia20

21. Creative Economy: Seeking Opportunity and Lean-in Asia21

22. Creative Economy: Seeking Opportunity and Lean-in Asia22

23. Creative Economy: Seeking Opportunity and Lean-in Asia23 Let’s put the GEI HeBEX snapshots into a reality check using industry data!

24. Creative Economy: Seeking Opportunity and Lean-in Asia24

25. Creativity, Export (r = -.02)

26. So, export strategy, where to? Creative Economy: Seeking Opportunity and Lean-in Asia26

27. Globalization Strategy Creative Economy: Seeking Opportunity and Lean-in Asia27 Geographically far Culturally closeCulturally far Geographically closeGeographically farCulturally close Cultural Distance Geographic Distance Hi Low

28. So where is Korea SMEs going? Creative Economy: Seeking Opportunity and Lean-in Asia28 Culturally close Geographically close Markets with best growth potential ASEAN

29. Creative Economy: Seeking Opportunity and Lean-in Asia29

30. Creative Economy: Seeking Opportunity and Lean-in Asia30

31. Creative Economy: Seeking Opportunity and Lean-in Asia31

32. Creative Economy: Seeking Opportunity and Lean-in Asia32

33. Creative Economy: Seeking Opportunity and Lean-in Asia33

34. Creative Economy: Seeking Opportunity and Lean-in Asia34

35. Creative Economy: Seeking Opportunity and Lean-in Asia35

36. Creative Economy: Seeking Opportunity and Lean-in Asia36

37. THANK YOU 감사합니다 terima kasih ຂໍຂອບໃຈ ທ່ານ คุณ ขอบคุณ cam on 謝謝 Creative Economy: Seeking Opportunity and Lean-in Asia37