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Creative Economy Seek Opportunity and Lean-in Asia Korea – ASEAN Forum April 2015 Fiona Sussan, MBA, PhD. Founding Chair, Center for Global Business Research.

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Presentation on theme: "Creative Economy Seek Opportunity and Lean-in Asia Korea – ASEAN Forum April 2015 Fiona Sussan, MBA, PhD. Founding Chair, Center for Global Business Research."— Presentation transcript:

1 Creative Economy Seek Opportunity and Lean-in Asia Korea – ASEAN Forum April 2015 Fiona Sussan, MBA, PhD. Founding Chair, Center for Global Business Research School of Advanced Studies University of Phoenix http://research.phoenix.edu/research-centers/center-global-business-research

2 What is a Creative Economy? Creative Economy: Seeking Opportunity and Lean-in Asia2

3 Entrepreneurship President Park: entrepreneurship is “the driving force of sustainable, inclusive growth” http://www.korea.net/News Focus/Policies/view?articleId =117262 Creative Economy: Seeking Opportunity and Lean-in Asia3

4 What enables Entrepreneurship? Creative Economy: Seeking Opportunity and Lean-in Asia4

5 http://entrepreneurial-revolution.com/wp-content/uploads/2013/07/economist3.png Creative Economy: Seeking Opportunity and Lean-in Asia5

6 Global Entrepreneurship Index 2015 Creative Economy: Seeking Opportunity and Lean-in Asia6 Korea 54.1 28 48 37 52.9 32 61.4 25

7 Creative Economy: Seeking Opportunity and Lean-in Asia7

8 Where does South Korea rank? Creative Economy: Seeking Opportunity and Lean-in Asia8

9 South Korea in a Snapshot source: www.thegedi.org Creative Economy: Seeking Opportunity and Lean-in Asia9 1-5 Attitudes 6-9 Abilities 10-14 Aspirations

10 What are South Korea’s weaknesses? Creative Economy: Seeking Opportunity and Lean-in Asia10

11 Opportunity Perception Internationalization Competition Creative Economy: Seeking Opportunity and Lean-in Asia11

12 Creative Economy: Seeking Opportunity and Lean-in Asia12 Is Korea truly weak in these areas?

13 Healthiness of Global Ecosystem Index (HeBEX) Creative Economy: Seeking Opportunity and Lean-in Asia13

14 Creative Economy: Seeking Opportunity and Lean-in Asia14

15 Creative Economy: Seeking Opportunity and Lean-in Asia15

16 Creative Economy: Seeking Opportunity and Lean-in Asia16

17 Creative Economy: Seeking Opportunity and Lean-in Asia17

18 Creative Economy: Seeking Opportunity and Lean-in Asia18

19 Creative Economy: Seeking Opportunity and Lean-in Asia19

20 Creative Economy: Seeking Opportunity and Lean-in Asia20

21 Creative Economy: Seeking Opportunity and Lean-in Asia21

22 Creative Economy: Seeking Opportunity and Lean-in Asia22

23 Creative Economy: Seeking Opportunity and Lean-in Asia23 Let’s put the GEI HeBEX snapshots into a reality check using industry data!

24 Creative Economy: Seeking Opportunity and Lean-in Asia24

25 Creativity, Export (r = -.02)

26 So, export strategy, where to? Creative Economy: Seeking Opportunity and Lean-in Asia26

27 Globalization Strategy Creative Economy: Seeking Opportunity and Lean-in Asia27 Geographically far Culturally closeCulturally far Geographically closeGeographically farCulturally close Cultural Distance Geographic Distance Hi Low

28 So where is Korea SMEs going? Creative Economy: Seeking Opportunity and Lean-in Asia28 Culturally close Geographically close Markets with best growth potential ASEAN

29 Creative Economy: Seeking Opportunity and Lean-in Asia29

30 Creative Economy: Seeking Opportunity and Lean-in Asia30

31 Creative Economy: Seeking Opportunity and Lean-in Asia31

32 Creative Economy: Seeking Opportunity and Lean-in Asia32

33 Creative Economy: Seeking Opportunity and Lean-in Asia33

34 Creative Economy: Seeking Opportunity and Lean-in Asia34

35 Creative Economy: Seeking Opportunity and Lean-in Asia35

36 Creative Economy: Seeking Opportunity and Lean-in Asia36

37 THANK YOU 감사합니다 terima kasih ຂໍຂອບໃຈ ທ່ານ คุณ ขอบคุณ cam on 謝謝 Creative Economy: Seeking Opportunity and Lean-in Asia37


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