2. Gesellschaft für Absatzförderung GmbH gfa } Gesellschaft für Absatzförderung GmbH gfa } International networking „Utah-example“

3. Gesellschaft für Absatzförderung GmbH gfa } Overview... Introduction „Utah“ „The Utah-example...“ How it works... Advantages / Disadvantages Adaptable for LEADER+ ?... Discussions...

4. Gesellschaft für Absatzförderung GmbH gfa } Nationalparks Arches Bryce Canyonlands Capitol Reef Zion Arches Bryce Canyonlands Capitol Reef Zion

5. Gesellschaft für Absatzförderung GmbH gfa } Employment biggest public employer: government State of Utah16.500 biggest private employer: Brigham Young Universität15.000 Utah-citiziens have a legal right to work less than 5 % of the manufactoring sector are member of labour union biggest public employer: government State of Utah16.500 biggest private employer: Brigham Young Universität15.000 Utah-citiziens have a legal right to work less than 5 % of the manufactoring sector are member of labour union

6. Gesellschaft für Absatzförderung GmbH gfa } sectoral employment services26 % trade24 % government19 % manufactoring 14 % telecommunication6 % agriculture 3 % unemployment rate 3,7 % services26 % trade24 % government19 % manufactoring 14 % telecommunication6 % agriculture 3 % unemployment rate 3,7 %

7. Gesellschaft für Absatzförderung GmbH gfa } population total population:2.059.148 average age:26,3 y (lowest in USA) 77 % of all inhabitants live along the Wasatch Front total population:2.059.148 average age:26,3 y (lowest in USA) 77 % of all inhabitants live along the Wasatch Front

8. Gesellschaft für Absatzförderung GmbH gfa } SALT LAKE CITY

9. Gesellschaft für Absatzförderung GmbH gfa } The „Utah-example“... Establishing a world wide trade representative- network für Utah´s economy to initiate mutual business connections cooperate in R&D strengthen Utah´s companies by gaining new market access

10. Gesellschaft für Absatzförderung GmbH gfa } The „Utah-example“... Main goal: Extending utah´s economy on a world wide range (!) supporting utah companies in foreign markets supporting utah companies in extending their market shares attracting FDI

11. Gesellschaft für Absatzförderung GmbH gfa } The Utah example... Trade representatives work in selected countries and are responsible for basic information from their markets supporting presentations, meetings... supporting in legal and technical questions (e. g. labelling, customs, CE-mark...) supporting in developing marketing strategies

12. Gesellschaft für Absatzförderung GmbH gfa } International Business Development Office

13. Gesellschaft für Absatzförderung GmbH gfa } The Utah example... Focused interests are: selected markets (e. g. no focus at african countries) selected branches and technologies (e. g. main focus in ICT, biotechnology, aerospace, agriculture...) establishing world wide network supporting via know-how and networking- connections

14. Gesellschaft für Absatzförderung GmbH gfa } how it works (I)... (small) basic fee paid by the State of Utah success based fees for further company support regular meetings with Utah-companies regular information about Utah-economy professionell ICT-support worldwide official status as „trade representative“ („door opener“)

15. Gesellschaft für Absatzförderung GmbH gfa } how it works (II)... regular training for trade representatives common participation on trade shows trade delegations (in – out) international databases establishing world wide networks with economic organizations (e. g. chambers, tech-parks, universities...)

16. Gesellschaft für Absatzförderung GmbH gfa } how it works (III)... Company basis: outside Utah: bringing companies together inside Utah: Co-opetition seminars match-making-meetings

17. Gesellschaft für Absatzförderung GmbH gfa } Advantages... qualified information about company and product perspectives in foreign markets world wide network – not only for Utah companies access to new technologies and R&D results motivated people working (because of success based fees)

18. Gesellschaft für Absatzförderung GmbH gfa } Disadvantages... experience shows, that companies are less prepared for export-business marketing is necessary, but not in the awareness of CEOs wrong expectations concerning foreign trade, trade representatives etc. success based fee (?)

19. Gesellschaft für Absatzförderung GmbH gfa } Adaptable for LEADER+ ? transnational cooperation is required (?!?) focus at know-how and experience exchange...? know-how etc. exchange is important, but there are different pre- conditions, different environment... do we have companies and products for export business ? are there legal or other constraints ?

20. Gesellschaft für Absatzförderung GmbH gfa } Adaptable for LEADER+ ? Possible next steps (in the case of decision to start) : secure basic financial support to be able to found organizational structures select pilote regions (pilote branches, products...) found a workable organization develop a project - plan...

21. Gesellschaft für Absatzförderung GmbH gfa } Discussion... Thank you for your attention (!) I´m looking forward for your comments and discussions!