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Chapter 5 Global Management
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Learning Outcomes 1.Define global management 2.Compare and contrast importing and exporting 3.Explain the advantages and disadvantages of protectionism 4.Discuss the challenges of doing business globally
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Global business Opportunities Risk of political instability Currency exchange rates Global economic interdependence New skills dealing with: Cultures Political system Legal framework
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International Trade – Exchange of goods and services by different countries – Reasons why countries trade: Country can’t produce certain goods Country may have an advantage over other countries Management takes on new meaning
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Absolute advantage – Ability to produce more of a good than another producer with the same quantity of inputs – i.e., Jamaica’s sugar production Comparative advantage – Producers should produce the goods they are most efficient at producing, and import goods they are less efficient at producing
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Importing and Exporting Exports – Goods and services produced at home and sold abroad Imports – Goods and services that are produced overseas and purchased at home
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Why Exporting? – Increased sales – Diversification Engage in a variety of operations so that sluggish sales in one market can be offset by high sales in another market
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Exporting Identifying export markets – Analysis of demographics, economic data, country reports, consumer tastes and competition – Need to know what restrictions they face packaging restrictions, labeling and product safety Documents needed Amount of money that can be taken out of country
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Imports Material importing – Importing materials needed to produce a product – Perhaps not available or too expensive in the home country Consumer goods importing – Some goods are also imported as a complete product, which can also be sold in their own countries
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Importing and Exporting Balance of trade – Trade surplus Occurs when a country exports more than it imports – Trade deficit Occurs when a country imports more than it exports
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Importing and Exporting Foreign exchange – Exchange rates are the value of one currency in terms of another – Fluctuate from day to day – Can have an effect on profits
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Protectionism The practice of trying to protect home markets from foreign competitors International trade: – benefits the trading partners – Hurts domestic partners trying to compete
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Protectionism Tariffs – A tax charged on a imported good – Purpose is to raise the price of foreign goods to allow domestic producers to compete – 2 classifications: Specific tariff is levied per unit Ad valorem tariff is levied as a percentage of the value of the goods
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Protectionism Quotas – A restriction on the quantity of goods that can enter a country – Hurt companies that need the material – Help companies that produce the material Embargos – A total pan on the import of a good from a particular country – Political reasons rather than economic
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Free Trade area – A region where trade restrictions are reduced or eliminated NAFTA – Signed in 1994 – USA, Mexico and Canada with no major trade restrictions – Advantages and disadvantages Consumers benefit from lower prices (no tariffs) Increased sales Possible job losses as factories have moved to Mexico
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Maastricht Treaty – Created European Union of 27 countries – Candidate countries – Potential candidates – Economic bloc: 22% of world’s GDP; 16 members use the euro
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Doing Business Globally Foreign intermediaries – Wholesaler or agent that markets products for companies wanting to do business abroad Licensing agreements – Agreement that permits one company to sell another company’s products abroad in return for a percentage of revenues
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Doing Business Globally Strategic alliances – A pooling of resources and skills to achieve common goals – Gain access to a market, share research, broaden product lines, learn new skills Multinational corporation – A business that maintains a presence in two or more countries and has a considerable portion of assets invested in international activities – Establishes manufacturing and distribution facilities in another country
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International Challenges Cultures – Must understand foreign cultures and customs – Dress, language and ways of doing things Political changes – Political challenges caused by governments or upheaval is a concern for international managers Human rights and ethics – Norms of business ethics vary greatly – Understanding human rights laws and ethics is essential to the international manager
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