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Vancouver June 5, 2012 19/9/2015
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TAP CVB Clients Western Zone Albuquerque* Denver Hawaii* Los Angeles Palm Springs Phoenix Portland Reno Sacramento Salt Lake* San Diego San Francisco San Jose Seattle Spokane Vancouver Central Zone Arlington Austin Chicago Dallas Des Moines Fort Worth Houston Kansas City Madison Memphis Milwaukee Minneapolis Mobile Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Baltimore Birmingham Charlotte Cincinnati Cleveland Detroit* Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Northern Kentucky Vancouver Orlando Philadelphia Pittsburgh Providence Quebec City* Puerto Rico* Richmond Tampa Toronto Virginia Beach Washington DC * Cities in start up phase
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Vancouver Vancouver Room Night/Event Metrics Infrastructure Improvement Benchmarks Vancouver Yearly/Monthly Peer Set Reports Strategic Planning Calendar Current Industry Trends National/Regional Pace/Market Share Reports CVB/CC/Hotels Strategic Alignment/Conversion 39/9/2015
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Vancouver Room Night/Event Metrics 9/9/20154
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5 Vancouver Eight Year Pace Report (4/30/12)
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6 Vancouver Eight Year Pace Report (4/30/12)
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7 Vancouver Eight Year Pace Report (4/30/12) Definite Room Nights Include Verbal Definite Room Nights
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8 Vancouver Eight Year Pace Report (4/30/12) Definite Room Nights Include Verbal Definite Room Nights
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9 Report City: Vancouver Period Ending: April 30, 2012 3 Yr. Avg. Benchmark20122013201420152016201720182019Total Definite Room Nights 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 254,882206,565153,47199,72958,76435,74419,1218,792837,068 Variance (25,378)(32,917)(18,978)96,23752,217(23,894)27,79624,72399,806 Consumption Benchmark 264,416 2,115,328 Pace Percentage 90%84%88%196%189%33%245%381%112% Total Demand R/N 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost Room Nights 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative R/N 13,00638,66558,65939,04795,83399,13363,09510,000417,438 Vancouver II Benchmark Definite Room Nights 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 319,255258,737192,234138,79781,78749,74526,61112,2351,079,401 Variance (89,751)(85,089)(57,741)57,16929,194(37,895)20,30621,280(142,527) Consumption Benchmark 331,200 368,000 2,833,600 Pace Percentage 72%67%70%141%136%24%176%274%87% Total Demand R/N 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost Events 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative Events 13,00638,66558,65939,04795,83399,13363,09510,000417,438 9/9/2015
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10 Report City: Vancouver Period Ending: April 30, 2012 Vancouver R/N20122013201420152016201720182019Total Definite R/N 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 319,255258,737192,234138,79781,78749,74526,61112,2351,079,401 Variance (89,751)(85,089)(57,741)57,16929,194(37,895)20,30621,280(142,527) Consumption Benchmark 331,200 368,000 2,833,600 Pace Percentage 72%67%70%141%136%24%176%274%87% Total Demand 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost R/N 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative R/N 13,00638,66558,65939,04795,83399,13363,09510,000417,438 Vancouver Events Definite Events 17282381916273339 Pace Targets 1486730168000269 Variance 2415(8)3827370 Consumption Benchmark 182 1,456 Pace Percentage 116%122%127%119%200% 700%300%126% Total Demand Events 419229121734514184923 Lost Events 24714783542912111584 Conversion Percentage 41%36%31%26%36%14%39%75%37% Tentative Events 28404118231681175 9/9/2015
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11 Report City: Vancouver Period Ending: April 30, 2012 Vancouver Data20122013201420152016201720182019Total Definite R/N 229,504173,648134,493195,966110,98111,85046,91733,515936,874 Pace Targets 319,255258,737192,234138,79781,78749,74526,61112,2351,079,401 Consumption Benchmark 331,200 368,000 2,833,600 Pace Percentage 72%67%70%141%136%24%176%274%87% Total Demand R/N 1,011,546758,393537,265686,952342,501154,758176,50346,4893,714,407 Lost R/N 782,042584,745402,772490,986231,520142,908129,58612,9742,777,533 Conversion Percentage 23% 25%29%32%8%27%72%25% Tentative R/N 13,00638,66558,65939,04795,83399,13363,09510,000417,438 Peer Set Data: Vancouver, Montreal, Toronto Definite R/N 765,362540,466497,518549,122231,174273,586124,69978,4753,060,402 Pace Targets 1,041,944776,318586,967459,452336,077243,577155,164111,4003,710,899 Consumption Benchmark 1,115,048 1,151,846 9,104,374 Pace Percentage 73%70%85%120%69%112%80%70%82% Total Demand R/N 3,220,4392,425,4311,856,0072,094,1861,032,581799,287509,795250,48512,188,211 Lost R/N 2,455,0771,884,9651,358,4891,545,064801,407525,701385,096172,0109,127,809 Conversion Percentage 24%22%27%26%22%34%24%31%25% Tentative R/N 89,054223,575262,864136,116555,582236,541329,902163,8651,997,499 9/9/2015
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12 Report City: Vancouver Period Ending: April 30, 2012 Vancouver Data20122013201420152016201720182019Total Definite Events 17282381916273339 Pace Targets 1486730168000269 Consumption Benchmark 182 1,456 Pace Percentage 116%122%127%119%200% 700%300%126% Total Demand Events 419229121734514184923 Lost Events 24714783542912111584 Conversion Percentage 41%36%31%26%36%14%39%75%37% Tentative Events 28404118231681175 Peer Set Data: Vancouver, Montreal, Toronto Definite Events 7892651267644231381,344 Pace Targets 76628113880472515111,363 Consumption Benchmark 1,033 8,264 Pace Percentage 103%94%91%95%94%92%87%73%99% Total Demand Events 1,5857223852411387044193,204 Lost Events 796457259165944731111,860 Conversion Percentage 50%37%33%32% 33%30%42% Tentative Events 2562141557389342712860 9/9/2015
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Vancouver Sample Strategic Planning Calendar RED – Clearly Need Month Green – Clearly Strong Month Blue – Case By Case Basis 9/9/201513
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2012 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2013 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2014 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2015 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2016 JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Vancouver Sample Strategic Planning Calendar Summary RED – Clearly Need Month Green – Clearly Strong Month Blue – Case By Case Basis
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Vancouver 2012 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 4,15310,67019,53451,59337,97510,79431,6448,84115,11135,8293,33525 Pace Targets 5,5757,37516,17348,13743,40246,54642,18728,75825,15836,75617,3661,822 Consumption Benchmark 5,5757,37516,17348,13744,19147,82643,77330,26826,86139,90319,0942,025 Pace Percentage 74%145%121%107%87%23%75%31%60%97%19%1% Total Demand Room Nights 74,66050,22944,391109,264106,85289,432177,45382,742101,454109,34765,69725 Lost Room Nights 70,50739,55924,85757,67168,87778,638145,80973,90186,34373,51862,3620 Conversion Percentage 6%21%44%47%36%12%18%11%15%33%5%100% Tentative Room Nights 00002001791,4017501,9621,5911,5005,423 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 24,61032,55543,65393,136110,11695,221122,05354,57964,35681,77439,7513,558 Pace Targets 28,14228,02462,258111,385147,464176,085152,17286,21385,421112,31746,6425,821 Consumption Benchmark 28,14228,02462,258111,385151,125184,736163,08594,99297,366131,49955,3337,103 Pace Percentage 87%116%70%84%75%54%80%63%75%73%85%61% Total Demand Room Nights 122,060106,375177,899315,371339,467554,790428,027212,501289,444452,173197,93524,397 Lost Room Nights 97,45073,820134,246222,235229,351459,569305,974157,922225,088370,399158,18420,839 Conversion Percentage 20%31%25%30%32%17%29%26%22%18%20%15% Tentative Room Nights 000012,2029,1296,7637,28019,84416,46710,7966,573 Vancouver 2012 Events Definite Events 6818162420169203041 Pace Targets 5913212019138161572 Consumption Benchmark 591321222317112324113 Pace Percentage 120%89%138%76%120%105%123%112%125%200%57%50% Total Demand Events 25222641495134296058231 Lost Events 1914825 3118204028190 Conversion Percentage 24%36%69%39%49%39%47%31%33%52%17%100% Tentative Events 000012426913 Peer Set Events: Vancouver, Montreal, Toronto Definite Events 475864831219660398786399 Pace Targets 44536810311610358366769409 Consumption Benchmark 44536810313513684581161318520 Pace Percentage 107%109%94%81%104%93%103%108%130%125%98%100% Total Demand Events 9498102173219203127861971918411 Lost Events 47403890981076747110105452 Conversion Percentage 50%59%63%48%55%47% 45%44%45%46%82% Tentative Events 0000444629214441247
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Vancouver 2013 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 1,9891,38089413,13619,23743,92728,3305,44833,24519,9685,684410 Pace Targets 4,8796,34613,63039,70835,54837,66834,02223,06620,12828,89313,4671,382 Consumption Benchmark 5,5757,37516,17348,13744,19147,82643,77330,26826,86139,90319,0942,025 Pace Percentage 41%22%7%33%54%117%83%24%165%69%42%30% Total Demand Room Nights 31,30141,34945,31596,41686,292105,404103,23850,18964,100101,99524,2648,530 Lost Room Nights 29,31239,96944,42183,28067,05561,47774,90844,74130,85582,02718,5808,120 Conversion Percentage 6%3%2%14%22%42%27%11%52%20%23%5% Tentative Room Nights 4257,8776252,5006,0381,4964701,3045,16611,1191,260385 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 9,48412,45633,86643,69971,16984,052105,34622,97970,88263,53722,586410 Pace Targets 22,25521,59047,36584,256109,161129,588112,25163,65063,38783,74034,7594,316 Consumption Benchmark 28,14228,02462,258111,385151,125184,736163,08594,99297,366131,49955,3337,103 Pace Percentage 43%58%72%52%65% 94%36%112%76%65%9% Total Demand Room Nights 107,900132,286119,145269,852253,476341,061337,848172,480215,077344,279114,46217,565 Lost Room Nights 98,416119,83085,279226,153182,307257,009232,502149,501144,195280,74291,87617,155 Conversion Percentage 9% 28%16%28%25%31%13%33%18%20%2% Tentative Room Nights 17,50922,2966,63616,37629,94325,24611,5936,41125,68627,72830,0564,095 Vancouver 2013 Events Definite Events 33310 14103121031 Pace Targets 346998647731 Consumption Benchmark 591321222317112324113 Pace Percentage 100%75%50%111% 175%167%75%171%143%100% Total Demand Events 99153732312115203172 Lost Events 6612272217111282141 Conversion Percentage 33% 20%27%31%45%48%20%60%32%43%50% Tentative Events 1325451210322 Peer Set Events: Vancouver, Montreal, Toronto Definite Events 1112 30373828123235171 Pace Targets 17192333403722152728164 Consumption Benchmark 44536810313513684581161318520 Pace Percentage 65%63%52%91%92%103%127%80%119%125%106%25% Total Demand Events 313240106889671496598406 Lost Events 20 2876515843373363235 Conversion Percentage 35%38%30%28%42%40%39%24%49%36%42%17% Tentative Events 1622122528231283118136
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Vancouver 2014 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 01,8301,29510,33519,93226,80012,92725,5467,86617,27510,60978 Pace Targets 3,7494,7779,95329,06326,41128,11825,42217,05614,97521,7669,9221,022 Consumption Benchmark 5,5757,37516,17348,13744,19147,82643,77330,26826,86139,90319,0942,025 Pace Percentage 0%38%13%36%75%95%51%150%53%79%107%8% Total Demand Room Nights 26,81056,01243,74043,10535,11743,66948,61777,62839,34484,84538,30078 Lost Room Nights 26,81054,18242,44532,77015,18516,86935,69052,08231,47867,57027,6910 Conversion Percentage 0%3% 24%57%61%27%33%20% 28%100% Tentative Room Nights 5,9402,2551,1463,9752,4794,49517,1285,9103,6177,5394,1750 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 7,4384,43050,80046,64153,932100,90760,84963,62161,86430,19916,75978 Pace Targets 16,73415,94835,61762,23581,68098,59084,68248,60148,53063,92326,9793,448 Consumption Benchmark 28,14228,02462,258111,385151,125184,736163,08594,99297,366131,49955,3337,103 Pace Percentage 44%28%143%75%66%102%72%131%127%47%62%2% Total Demand Room Nights 44,67473,024120,156201,211178,023229,743276,042206,543197,193202,427126,89378 Lost Room Nights 37,23668,59469,356154,570124,091128,836215,193142,922135,329172,228110,1340 Conversion Percentage 17%6%42%23%30%44%22%31% 15%13%100% Tentative Room Nights 12,2509,70945,11710,46020,73331,41341,03530,29930,01616,34714,685800 Vancouver 2014 Events Definite Events 012643266431 Pace Targets 123444323310 Consumption Benchmark 591321222317112324113 Pace Percentage 0%50%67%150%100%75%67%300%200%133%300%100% Total Demand Events 259181013715 1971 Lost Events 247126105991540 Conversion Percentage 0%20%22%33%40%23%29%40% 21%43%100% Tentative Events 122553536540 Peer Set Events: Vancouver, Montreal, Toronto Definite Events 32111718 1014 8101 Pace Targets 7911152018118141591 Consumption Benchmark 44536810313513684581161318520 Pace Percentage 43%22%100%113%90%100%91%175%100%53%111%100% Total Demand Events 7102852424936384739361 Lost Events 481735243126243331260 Conversion Percentage 43%20%39%33%43%37%28%37%30%21%28%100% Tentative Events 561613162014162114131
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Vancouver 2015 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 05,7607,3799,150064,25021,04019,680019,79548,9120 Pace Targets 2,9813,7938,03323,09121,08222,33619,46410,9458,44512,2105,807610 Consumption Benchmark 6,1948,19417,97053,48649,10153,14048,63633,63129,84544,33621,2162,250 Pace Percentage 0%152%92%40%0%288%108%180%0%162%842%0% Total Demand Room Nights 019,16057,41534,19053,22387,879213,12531,67514,49297,29678,4970 Lost Room Nights 013,40050,03625,04053,22323,629192,08511,99514,49277,50129,5850 Conversion Percentage 0%30%13%27%0%73%10%62%0%20%62%0% Tentative Room Nights 0361,4493,3854,13515,2829207,2503,8506252,1150 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 06,20053,80333,982100,63578,628125,74334,8807,78655,26252,2030 Pace Targets 13,80612,85829,26950,14165,82880,48267,93136,45735,25845,42919,4272,566 Consumption Benchmark 28,76128,84364,055116,734156,035190,050167,94898,355100,350135,93257,4557,328 Pace Percentage 0%48%184%68%153%98%185%96%22%122%269%0% Total Demand Room Nights 4,00089,504147,768165,678231,677410,710491,848105,47991,600255,619100,3030 Lost Room Nights 4,00083,30493,965131,696131,042332,082366,10570,59983,814200,35748,1000 Conversion Percentage 0%7%36%21%43%19%26%33%8%22%52%0% Tentative Room Nights 1,3153628,4056,92411,55332,3195,92013,50413,16211,63211,3460 Vancouver 2015 Events Definite Events 023203410220 Pace Targets 111222112210 Consumption Benchmark 591321222317112324113 Pace Percentage 0%200%300%100%0%150%400%100%0%100%200%0% Total Demand Events 04769914431070 Lost Events 0244961033850 Conversion Percentage 0%50%43%33%0%33%29%25%0%20%29%0% Tentative Events 011224141110 Peer Set Events: Vancouver, Montreal, Toronto Definite Events 039812 11321060 Pace Targets 555911 648961 Consumption Benchmark 44536810313513684581161318520 Pace Percentage 0%60%180%89%109% 183%75%25%111%100%0% Total Demand Events 1131932 3635111729160 Lost Events 110 242024 81519100 Conversion Percentage 0%23%47%25%38%33%31%27%12%34%38%0% Tentative Events 2175711579 80
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Vancouver 2016 R/NJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC Definite Room Nights 0022,58328,18604,4384,75122,2503,66013,7353,6707,708 Pace Targets 1,6112,0894,54613,23611,38611,88510,7387,0786,2458,5893,972412 Consumption Benchmark 6,1948,19417,97053,48649,10153,14048,63633,63129,84544,33621,2162,250 Pace Percentage 0% 497%213%0%37%44%314%59%160%92%1871% Total Demand Room Nights 02,47544,14289,04826,57525,08438,76530,06045,97425,4507,2207,708 Lost Room Nights 02,47521,55960,86226,57520,64634,0147,81042,31411,7153,5500 Conversion Percentage 0% 51%32%0%18%12%74%8%54%51%100% Tentative Room Nights 12,7731,085059215,58024,91012,9953,32514,4407,1532,9800 Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 03,15026,23336,10127,95925,40314,06123,55010,17150,7766,0627,708 Pace Targets 10,3598,95422,05934,49647,13659,01249,39326,64026,86734,37314,8081,980 Consumption Benchmark 28,76128,84364,055116,734156,035190,050167,94898,355100,350135,93257,4557,328 Pace Percentage 0%35%119%105%59%43%28%88%38%148%41%389% Total Demand Room Nights 5,5958,22581,547178,239120,60598,875139,99965,564114,098133,44478,6827,708 Lost Room Nights 5,5955,07555,314142,13892,64673,472125,93842,014103,92782,66872,6200 Conversion Percentage 0%38%32%20%23%26%10%36%9%38%8%100% Tentative Room Nights 18,4033,26019,98324,59138,421107,725226,10836,44540,26535,0515,3300 Vancouver 2016 Events Definite Events 002303112211 Pace Targets 011111101100 Consumption Benchmark 591321222317112324113 Pace Percentage 0% 200%300%0%300%100% 200% 100% Total Demand Events 016647526521 Lost Events 014344414310 Conversion Percentage 0% 33%50%0%43%20%50%33%40%50%100% Tentative Events 110123236310 Peer Set Events: Vancouver, Montreal, Toronto Definite Events 024649323731 Pace Targets 234576425531 Consumption Benchmark 44536810313513684581161318520 Pace Percentage 0%67%100%120%57%150%75%100%60%140%100% Total Demand Events 241417132115817 91 Lost Events 221011912 6141060 Conversion Percentage 0%50%29%35%31%43%20%25%18%41%33%100% Tentative Events 4247713 10151130
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Vancouver Current Industry Trends 209/9/2015
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Convention Industry Trends Positive Growth/Transient Segments Chains/Owners Pushed 8%-15% Growth 2011 over 2010 2012 Most Looking For 5%-9% over 2011 North America Booking Pace Trending Up Pace Trend Suggests Pent Up Demand Short Term 2012 Aggressive Approach VS. Future Years Economic Indicators Ride Roller Coaster Meeting Planners Can Afford To Wait It Out Less Meetings/Less Rooms Per Meeting Peer Set Cities Have Shifted CVB’s Still VERY Competitive 219/9/2015219/9/201521
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Vancouver CVB/CC/Hotels Strategic Market Positioning 9/9/201522
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Strategic Alignment Hotels Ownership Asset Manager Operations Sales Financial Regional Corporate Operations Sales Revenue Manager Financial Executive Committee General Manager Controller DOS Revenue Manager Sales Managers Convention Bureau City Government City Council City Manager Board of Directors Convention Committee General Public Various Stakeholders Hotels Restaurants President VP Finance VP Marketing VP Sales Director of Sales Sales Managers Convention Center City Government City Council City Manager Private Mgmt? Labor Leadership General Public Various Stakeholders Hotels Restaurants Contractors Executive Director Finance Sales Leadership Sales Managers
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Vancouver Regional Trends Pace/Market Share Reports 249/9/2015
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25 Report Region: North America Market Period Ending: December 31, 2011 Total Room Nights20112012201320142015201620172018Total Definite R/N 23,588,92420,399,79614,972,04911,511,2269,097,5057,204,3545,309,6384,035,31896,118,810 Pace Targets 23,442,70720,126,22516,121,09613,172,05110,594,0208,300,8526,345,0544,953,351103,055,356 Consumption Benchmark 23,442,707 187,541,656 Pace Percentage 101% 93%87%86%87%84%81%93% New Infrastructure Pace% 97% 88%82%80%81%78%76%88% Total Demand 88,727,12682,223,57161,716,55947,263,86438,307,32226,558,54718,452,10618,286,425381,535,520 Lost R/N 65,138,20261,823,77546,744,51035,752,63829,209,81719,354,19313,142,46814,251,107285,416,710 Total Events Definite Events 21,74910,8633,7832,0371,11769439925840,900 Pace Targets 21,02510,6884,3552,4741,50393758940141,972 Consumption Benchmark 21,025 168,200 Pace Percentage 103%102%87%82%74% 68%64%97% Total Demand Events 47,84429,03813,2257,4344,3232,4391,284822106,409 Lost Events 26,09518,1759,4425,3973,2061,74588556465,509 9/9/2015
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26 Report Region: North America Market Period Ending: December 31, 2011 Total Room Nights20112012201320142015201620172018Total Pace Percentage 12/31/11 101% 93%87%86%87%84%81%93% Pace Percentage 9/30/11 101%99%91%85%86%82% 80%92% Pace Percentage 6/30/11 99%96%90%85%87%83%82%80%91% Pace Percentage 3/31/11 97%93%87%84%85%81%79%81%89% Total Events Pace Percentage 12/31/11 103%102%87%82%74% 68%64%97% Pace Percentage 9/30/11 104%97%84%78%73%68%62%58%96% Pace Percentage 6/30/11 101%92%80%76%73%70%63%59%93% Pace Percentage 3/31/11 99%84%76%72%69%66%60%59%88% 9/9/2015
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27 Report Region: East Region Period Ending: December 31, 2011 Total Room Nights20112012201320142015201620172018Total Pace Percentage 12/31/11 100%103%91%84% 83%86%93% Pace Percentage 9/30/11 99%101%86%81%82%79% 83%90% Pace Percentage 6/30/11 98% 86%80%84%80%81%82%90% Pace Percentage 3/31/11 97%95%83%79%84%78% 80%88% Total Events Pace Percentage 12/31/11 105%104%90%81%78%73% 72%99% Pace Percentage 9/30/11 105%102%86%76%75%66%65%62%98% Pace Percentage 6/30/11 104%94%81%74%76%68%65%62%95% Pace Percentage 3/31/11 103%85%76%69%72%63%64%60%91% 9/9/2015
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28 Report Region: Mid-West Region Period Ending: December 31, 2011 Total Room Nights 20112012201320142015201620172018Total Pace Percentage 12/31/11 100%102%99%96%88%92%84%87%97% Pace Percentage 9/30/11 100%97% 92%89%82%80%86%94% Pace Percentage 6/30/11 97%94%97%96%92%85%77%91%93% Pace Percentage 3/31/11 96%91%96%97%91%84%77%87%92% Total Events Pace Percentage 12/31/11 107%101%84% 75%74%63%55%98% Pace Percentage 9/30/11 106%94%81%80%74%68%58%53%96% Pace Percentage 6/30/11 101%89%78% 77%70%61%54%92% Pace Percentage 3/31/11 99%82%78%77%75%68%59%57%89% 9/9/2015
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29 Report Region: West Region Period Ending: December 31, 2011 Total Room Nights20112012201320142015201620172018Total Pace Percentage 12/31/11 103%97%88%83%86% 85%72%91% Pace Percentage 9/30/11 104%97%89%84%87% 88%72%91% Pace Percentage 6/30/11 103%94%87%81%87%86%88%72%90% Pace Percentage 3/31/11 100%90%83%78%81%82%83%77%87% Total Events Pace Percentage 12/31/11 98%100%87%83%68%75%66%63%94% Pace Percentage 9/30/11 97%95%85%78%67%71%63%58%92% Pace Percentage 6/30/11 96%92%80%74%65%72%61%59%89% Pace Percentage 3/31/11 93%85%74%69%60%68%55%59%85% 9/9/2015
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30 Report: Market Segments Period Ending: September 30, 2011 Corporate Segment20112012201320142015201620172018Total Definite R/N 2,918,5192,163,7031,397,873848,945537,920312,831266,596173,8908,620,277 Pace Targets 2,793,6851,991,4361,295,637901,106688,492536,339430,165363,3539,000,213 Consumption Benchmark 2,814,800 22,518,400 Pace Percentage 9/30/11 104%109%108%94%78%58%62%48%96% Pace Percentage 1/1/11 85%94%74%77%71%57%64%52%79% Total Demand 14,176,36111,133,1885,969,2214,551,1042,273,0421,292,214792,086579,72840,766,944 Lost R/N 11,257,8428,969,4854,571,3483,702,1591,735,122979,383525,490405,83832,146,667 Total Events Definite Events 3,5291,113318139683021155,233 Pace Targets 3,104950309154895539314,731 Consumption Benchmark 3,200 25,600 Pace Percentage 9/30/11 114%117%103%90%76%55%54%48%111% Pace Percentage 1/1/11 74%90%69%77%63%56%58% 75% Total Demand Events 8,1363,6021,133581239119593813,907 Lost Events 4,6072,4898154421718938238,674 9/9/2015
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31 Report: Market Segments Period Ending: September 30, 2011 Bus/Trade Segment20112012201320142015201620172018Total Definite R/N 4,660,6414,169,6833,036,2302,417,2301,934,4621,672,2371,125,385965,19619,981,064 Pace Targets 4,647,1274,167,5523,447,3662,835,0552,227,6771,678,1231,308,0041,044,08721,354,991 Consumption Benchmark 4,659,801 37,278,408 Pace Percentage 9/30/11 100% 88%85%87%100%86%92%94% Pace Percentage 1/1/11 94%88%83%76%85%78%84%75%85% Total Demand 17,481,30916,485,02114,392,16310,937,0888,249,6515,801,4314,401,6113,255,98481,004,258 Lost R/N 12,820,66812,315,33811,355,9338,519,8586,315,1894,129,1943,276,2262,290,78861,023,194 Total Events Definite Events 3,6221,67564034620012470466,723 Pace Targets 3,3611,655762444267165108776,839 Consumption Benchmark 3,426 27,408 Pace Percentage 9/30/11 108%101%84%78%75% 65%60%98% Pace Percentage 1/1/11 81%79%71%60%63%62%60%46%76% Total Demand Events 8,6255,2592,5881,48783648825918219,724 Lost Events 5,0033,5841,9481,14163636418913613,001 9/9/2015
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The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC 12313 West 125 th Terrace Overland Park, KS 66213 Telephone: 913-261-8465 Cell: 913-961-3875 E-mail: jeastman@tapreport.com 329/9/2015
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