1. Milena Popova 3 April 2012, Plovdiv New initiatives of Europeana

2. And as of now, we have …. 120 aggregators and other data providers, representing... 2,200 museums, libraries, archives and audiovisual collections, which have contributed... 21,858,071 digital objects, of which almost... 2,000,000 are in the public domain. and growing!

3. Strategic plan 2011-2015

4. Aggregate Extend the network of aggregators Improve the quality of the metadata Represent the diversity of our cultural heritage Build the trusted source for cultural heritage

5. Partner network Objective: Facilitate the development of a strong partner network Domain National Museums Libraries Archives Support National and Vertical aggregation 10 workshops New Partner Development Publishers Creative Industries Public-private partnerships 5 publishers API Implementations 150 Implementations Support the Europeana Network Increase diversity and participation

6. Content Objective: To improve the overall quality of the content repository with a special emphasis on AV material 150 thousand AV Image Text 14 million 6 million 300 thousand 20 million 2011 Sound 24 million 2012 450 thousandAV 16 million 7 million 550 thousand Image 300% increase 17% increase

7. Facilitate Share knowledge among heritage professionals Foster Research & Development Strengthen Europeana’s advocacy role Support the cultural heritage sector through knowledge transfer, innovation & advocacy

8. 201120122013 ApeNet APEX 4 projects subcontrating? Euoropeana Collections 1914-1918 EuroPHOTO ARROW Plus PATHS Natural Europe Linked Heritage OpenUp! ECLAP Europeana Regia Judaica Digitising Contemporary Art ThinkMotion > 12 contributing projects 2011 20122013 3 ASSETS PrestoPrime European Libraries EUScreen CARARE HOPE Wiki Upload Participate in 1 new partner project BHL Europe Europeana Inside Commit Europeana Version 2 Europeana Awareness Europeana Version 1 Europeana Education Europeana Research 2 core projects, 2 new proposals

9. Track 1: Connecting Society Through Culture Track 2: European Cultural Commons Cyprus Presidency (26 October) (Europeana Network AGM Awareness Kick-off (KB, 25-27 Jan) Community collections (Public Libraries) (Burgos, 9/10 October) 2.3 PR & Corporate Communications (events) Hack Days AB C Danmark Belgium Poland Jan Jul DecJunAug May SepOctNov Feb Mar Apr Community Collections Training (Oxford, 7/8 Feb) Community Collections A B C D E Dublin (20/21/22march) Slovenia (27/28/29 march ) Danmark Preston- UK 9/10/11 march) Luxemburg (5/6/7 march) Awareness Event (Brussels, 9 May) Europeana /Plenary (Leuven,13/14/15 Jun) Digital Agenda Assembly (Brussels, Jun 21/22) Danish Presidency (Kopenhagen, 18/19 April) Awareness WP1

10. 2.3 PR & Corporate Communications (Jon Purday) Dec Ambassadors group 10 meetings 5 ambassadors A A Jan Jul Feb Mar JunAug May AprSepOctNov Community Collections (5 countries) Hack Days (3 countries) Danish Presidency event Cyprus Presidency event Ireleand Luxemburg UK J PR campaigns in 10 countries + Ambassadors group PR plan Denmark Belgium Germany? Community collections (Public Libraries) (Madrid, ?) A A Network Comms Programme setup comms network MasterclassEuropeana Pro Professional Blog Objective: Improve the awareness of Europeana in all EU countries Slovenia Denmark Awareness WP1

11. Distribute Upgrade the Europeana portal Put content in the users’ workflow Develop partnerships to deliver content in new ways Make heritage available wherever users are whenever they want it.

12. Engage Enhance the user experience Extend our use of social media Broker a new relationship between curators, content and users Cultivate new ways for users to participate in their cultural heritage

13. Quick & easy overview of all channels and entries Colour filtering of channels Point of contact for each content Credit provider Licensing Europeana Editorial Calendar

14. Work Flow Review Manage inbox of submissions and liase with partners Aissgn content to requested dates and review editorial Publish Approve editorial changes with partner and schedule publication through the requested channel Share Promote in collaboration with partner (Social media, mailing lists) Track and report results Create Review calendar and research topics Create content and assign Europeana objects Submit content and select appropriate channels  Europeana Partner  Europeana Office

15. The fastest growing social network Engaging: People can “re-pin”, like, add to your boards & add comments Visual ‘social bookmarking’ Now at 12MM users (March 2012) and growing fast 80-90% of user is female (!) Lifestyle, art, design, travel, interiors (and weddings!) Lots of (untapped) potential for GLAM institutions

16. Europeana portal: PD material about art, fashion, travel follow & follow back ‘re-pin’ & “pin” from Portal onto our Pinterest boards ‘re-pin’ ‘like’

17. plaatje

18. & Europeana: 11 boards to ‘test drive’ Pinterest Most popular boards: over 400 followers Art Nouveau & Books & Print Aim: collaborations with partners: co-curate boards Grow our network & visibility Offer engaging experience for end users Learn from our users (behavior, interests) Increase referral traffic

19. Milena Popova Milena.Popova@kb.nl Thank you!