1. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 1 New Directions More content, better tools, and driven by you Columbia University Digital Library Seminar Series June 12, 2009 Heidi McGregor Director, Marketing & Communications JSTOR is part of Ithaka

2. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 2 About Us Our organization Ithaka is a not-for-profit organization dedicated to helping the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. Our activities Ithaka offers two services – JSTOR and Portico – to increase access to scholarly materials and preserve them for future generations.JSTORPortico We also conduct research and provide strategic services to help members of the academic community understand trends related to the impact of technology in higher education, address pressing strategic issues, and develop sustainable models for their innovative digital initiatives.researchstrategic services

3. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 3 Phase One the first 12 years

4. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 4 A Brief History Then…Founding 1995 Launch 1997 Journals10 Columbia joins in 1997 __________________________________________________________________ Now…Libraries5,500+ Publishers and content owners500+ Journals (complete back runs)1000+ Books2,000+ Images1.8 million __________________________________________________________________ Wow…Article and book downloads (2008)60 million MyJSTOR accounts (April 2008-present)258,000 Columbia downloaded 355,338 articles in 2008

5. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 5 Our Community Publishers UsersLibraries Then…

6. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 6 Participating Libraries by Category * Other category includes secondary schools, public libraries, community colleges, government/ non-profit institutions and museums

7. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 7 International Growth by Region - 2000 to 2009 North America (not US) 2000: 25 2005: 107 2009: 223 Central/South America 2000: 7 2005: 77 2009: 315 Africa 2000: 1 2005: 37 2009: 421 Europe 2000: 132 2005: 633 2009: 985 Eurasia 2000: 0 2005: 46 2009: 86 Asia 2000: 17 2005: 363 2009: 714 Aust./NZ 2000: 6 2005: 53 2009: 114 Middle East 2000: 15 2005: 49 2009: 148 In 2005, participation was concentrated in 2 countries; In 2009, JSTOR is available in 40 African nations Total Non-US Participation = 3,006

8. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 8 Participating Publishers

9. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 9 JSTOR Users MyJSTOR Data 258,000 users (80% provided demographic data) 50% undergraduates 22% graduate students 8% faculty 8% secondary school students Top fields of study History Language & Literature Education Political Science Art & Art History

10. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 10 Faculty DisciplineTotal JSTOR Accesses 2007 (millions) Faculty perception of JSTOR (Excellent) Faculty view JSTOR as integral tool for their work (>50%) Faculty view it as extremely important for their articles to be in JSTOR (>50%) Art History17.8xxx Language & Literature57.6xxx Economics36.6xxx History54.2xxx Source: Ithaka Faculty Survey 2006

11. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 11 Phase One Recent Developments

12. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 12 New, Deeper Relationships Museum Publications Museum Collection Holdings Museum Staff Museum Friends General Public Museum Library Participant Now… Metropolitan Museum of Art

13. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 13 Richer engagement with and investments for users Common Needs Full-text search Citation export Cut and paste Highlight Links to definitions Explanations and other materials Remote access Google search Ways to share and connect Targeted Needs Search algorithms Faceted browsing User-controlled display Mobile device optimization Integration with NINES or the Biodiversity Heritage Library Then… Search (or browse). Print. Now… Diverse users should (and want to) drive online investments. Facebook fan – Rafiq Abdul Rehman 1) make it cell phone friendly, for quick reading or maybe going through something in a rush. 2) a history of documents viewed (if that’s not an option already) 3) basic themes (maybe) 4) more flexible!!! trust your users!

14. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 14 Uniting JSTOR and Ithaka journals digitized back issues data data sets comprising the journals business data usage data content types manuscripts pamphlets images documents data etc… e-journals e-books historical collections From experience and management of digitized journal back runs to many types of content and expertise. Aluka Portico + JSTOR

15. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 15 Phase Two the next 2 years

16. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 16 Re-imagine JSTOR JSTOR Today – A high-quality, interdisciplinary archive that supports scholarship and teaching. It includes archives of over one thousand leading academic journals across the humanities, social sciences, and sciences, as well as select monographs and other materials valuable for academic work. JSTOR Tomorrow – An online environment connecting academic content, tools, and people in innovative ways. Getting from here to there…

17. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 17 More Content

18. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 18 More Content Journals Internationalize Strengthen coverage as needed Large scale digitization (desire, need?) Current issues (demand is there…) Other Types of Content – all kinds Partner Enable contribution R&D efforts Trial and error

19. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 19 Journal Internationalization CountryTitles UK192 Netherlands96 Ireland58 Germany24 Canada, France18 each Sweden10 Italy6 Australia, Japan, Mexico, Switzerland4 each India, South Africa3 each Belgium, Spain2 each Argentina, Austria, Brazil, Costa Rica, Croatia, Denmark, Egypt, New Zealand, Nigeria, Peru, Poland 1 each

20. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 20 Ireland Collection

21. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 21 Primary Sources Bringing together partners and disparate collections and contributions to facilitate research and teaching: Global Plants – foundational materials for plant science contributed by more than 100 herbaria around the world African Cultural Heritage and Landscapes – detailed site documentation for 9 sites on the continent, driven by faculty Struggles for Freedom in Southern Africa – materials about political movements in several countries contributed by archives, political groups, and individuals 19 th Century British Pamphlets – 20,000 pamphlets contributed by 7 UK library collections

22. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 22 Pamphlet Collection

23. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 23 Contributor Pages

24. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 24 A New User Experience

25. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 25 Better Tools

26. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 26 Better Tools For all users -Faceted search (Summer 2009) -MyJSTOR personalization options (TBD 2009) For specific user groups -Content-related tools (Auction Catalogues) -Task-related tools (Plants, Data for Research) Smart integration – how do we bring together diverse content types in useful ways? Use Case – Gabriela Soto Laveaga, UC Santa Barbara, Public Health Research concerns the use of a Mexican crop, barbasco, to manufacture birth control medication by pharmaceutical companies, and the sociopolitical implications for the communities in which the plants were grown. Her narrative suggests that the economies of certain towns became entirely oriented toward the production of this crop, and it ceased to be used for its local medicinal uses.

27. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 27 Faceted Search (Summer 2009)

28. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 28 Auction Catalogues Project aim – assess the feasibility and desirability for mass conversion of auction catalogues Why? -Preservation -Space savings -Enhanced access Project 100,000 pages digitized Contributed from several museum libraries’ collections Create “how to guide” Create prototype Evaluate feasibility and desirability in terms of value, support, and sustainabilityMellon Funded

29. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 29 Auction Catalogues Digitized Images OCR Data J. F. SHERRIN. {/X- S=../7 A BIRD S NEST AND APPLE BLOSSOM-6 ……….. MARC Leader #####cam 22#####7 450 CONTROL# 001 171579821 CN IDENTIF 003 OCoLC MARC INFO 008 980908s1771 ne c 000 0 dut dSALE DATE 033 0 17710715 MARC INFO 035 NYFX98-P3084MARC INFO 040 NNFr|cNNFr……….. Bibliographic Data

30. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 30 Auction Catalogues - Functional Requirements Data Import Convert OCR into Records Extract Keywords Index Records Data AccessSearch / Browse Content Data Editing Edit and Correct Identify and Transcribe Handwritten Annotations Add Comments Data ExportExport Records

31. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 31 Search

32. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 32 Edit an Annotation

33. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 33 Edit a Lot

34. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 34 Dataset exploration http://dfr.jstor.org http://dfr.jstor.org

35. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 35 Bringing it all together

36. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 36 Bringing it all together

37. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 37 Driven by You

38. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 38 Participation Surveys, feedback, and working groups ARLIS, Engineering librarians group, etc… Partner to build the content RLUK, Queens University Belfast, Smithsonian, Metropolitan Museum of Art, etc… Partner to build the tools -Data for Research, API, Advanced Technology Research team, etc… Experiment and get feedback -Showcase

39. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 39 Experiment Together http://showcase.jstor.org http://showcase.jstor.org

40. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 40 Share and Get Feedback

41. l Presentation Title could be fairly long and have a sub title, as well l Month DD, YYYY 41 Thank You Heidi McGregor Director, Marketing & Communications Heidi.mcgregor@ithaka.org JSTOR is a part of Ithaka