1. OBJECTIVE 3: Light and FLASH in PHOTOGRAPHY One of the toughest challenges for any photographer is to master the use of light. The goal: To achieve a balance of ambient and artificial light to create mood and white balanced light. A BIG QUESTION: WHEN SHOULD YOU USE FLASH? -DULL DAYS -NIGHT -INDOORS -WHEN YOU WANT A VERY FAST SHUTTER SPEED (MOVING OBJECTS) -WHEN THERE IS A BRIGHT BACKGROUND / SUNNY DAY (FILL FLASH) ADVANTAGESDISADVANTAGES - EMIT BRIGHT LIGHT-LIMITED RANGE (FALL-OFF) -ADJUSTABLE -LIMITED COVERAGE (HOTSPOTS) DAYLIGHT BALANCED-UNPREDICTABLE REFLECTION - ELIMINATES TEXTURE -CREATES UNREALISTIC OR WASHED OUT COLOR

2. HISTORY OF THE FLASH The camera was in increasing use in the late 1800’s and photographers were trying to create strong sources of light for lowlight situations. Two early theories: –Explosive powders (photo taken in presence of small explosion of powders) - Floodlights (subject was “cooked” under heat of large lights) Flashbulbs -First modern photoflash bulb or flashbulb was invented in early 1900’s -1 st style - Magnesium-coated wire in an evacuated glass globe -2 nd style - Aluminum foil in oxygen. (Both could only be used once) Today flashes come in many styles, are reusable and are very versatile.

3. 2.Separate Flash Units : - Hot Shoe or off- camera types - Typically more powerful - Angle change possibility (bouncing) - Harsh shadows can be created Flash Photography - Digital Photography Tutorials by Roie Galitz Flash Photography - Digital Photography Tutorials by Roie Galitz 1. Built in Flash: - Very convenient - Weak distance (10ft?) - Not much versatility - Same angle as camera thus “burnout” and “redeye”

4. 3. Fill –In Flash -2nd flash unit used to “fill-in” shadow areas caused by 1st stronger flash - Use of “flash slave” can be used

5. Flash Demonstrations : 1. 3 ways to get light in dark photo (shutter speed length, aperture or flash. 2. Harsh shadows from angles: –Straight on –From side –With reflector –Bounced 3. Flash range – in and out of range 4. Slow-sync effects – separate flash - strobe light photography

10. Photo with Nice balance between ambient light and Flash Light

14. Using Artificial Light to Improve Light Exposure Assignment: Take 2 self portraits that you are happy with. (This should involved a great deal of thought and trial and error for angle, lighting, background, etc…) This can be in any environment you wish and should be created without harsh shadow and will eventually be on the cover of a magazine which you will design: Steps to Enhancing a Photo with Flash: 1.Create nice lighting without using flash. Turn the flash setting on your camera off! –You should use as much natural light as is possible to illuminate your subject. 2. The second step will be with camera flash. - The flash should be used to enhance the natural lighting. (You may wish to use a reflector or diffuser to create a less harsh light from the flash.) Your goal is to create the best lighting enhancement with flash as you can to your image! ExpertVillage Video on Portrait Flash UseExpertVillage Video on Portrait Flash Use

15. Take the 2 portraits that are your best examples of successful use of flash and create 2 magazine front cover layouts. You will need to choose: –Article titles (“What’s inside” captions) –Color –Layout –Title of magazine * Please ensure that your background stay original to the photo (no painting!) -Try to create as realistic a magazine cover as you can. -You will be evaluated on the magazine cover layout and the effectiveness of the flash use on your portrait. Creating a Magazine Cover - PhotoshopTalent.com

17. Can Beauty be Calculated For? Can it be Mathematically Explained?

19. Uncanny Examples of the Golden Ratio in NatureUncanny Examples of the Golden Ratio in Nature

20. Mathematical Beauty the golden ratio- YouTube Interactive mask Website

21. YouTube - Extreme (Photoshop) MakeoverYouTube - Extreme (Photoshop) Makeover YouTube - Model Evolution With Makeup And Photoshop – DoveYouTube - Model Evolution With Makeup And Photoshop – Dove YouTube - Slob Evolution - Dove spoof Superb Skin Airbrush Technique | Photoshop TutorialsSuperb Skin Airbrush Technique | Photoshop Tutorials http://www.wimp.com/cameracommerci al/http://www.wimp.com/cameracommerci al/

22. #1 – Drag your portraits onto a canvas that is 8.5 x 11 inches - Adjust the photo so as to create the proper fit and aspect ratio -You may wish to draw in a line border in order to create a few mm of margin around your canvas #2 – Choose a font for the “Masthead”that is bold and eye catching - Adjust letter spacing, size, texture, distressing, positioning,etc… - You can even experiment with uPPer and LoweR casing…

23. #3-Add font borders, outer glows, or backgrounds to separate the font from the image (makes font stand out more!) #4 – Add in Lead stories, Teasers Date, Cost and other detail info. - Never use the same font as the Masthead – use contrast in font to gain interest – experiment with font sizes and upper and lower casing

24. #5 – Choose colors for the Masthead, teasers, etc… - Possibly choose a subtle color from the photo as in the example to the left. #6 – Experiment with different colors for the different fonts and placement. You may also wish to add in text effects drop shadows (hard edge, slightly offset) or other photos, barcode, etc…

25. The Final Product (Notice that the emphasis is split between the face and the title – these 2 should share most of the viewers attention!)