1. MyWay Different way of travelling

2. From time to time something revolutionary comes Currently we know some apps. More than 8 mil. sold applications More than 14mil. sold applications More than 35mil. sold applications

3. We are building future called: MyWay From time to time something revolutionary came's + + Guide Society Recognize

4. Lack of touristic guidance in smart phones Current problem Expensive internet connection Missing information for society Where to go ? People can’t share their thoughts?

5. Brand new augmented reality offline app. Now you know where to go Whole world in your hand Bring transparency into world tourism Connection with tourists al over the world Solution

6. MyWay Supporting

7. MyBuddies Stay connected with your friends SocializeMe Ability to connect with friends all over the world + gamefication method implemented History storing MyWay will have possibility to store each step (giving you possibility to load all of your trips to PC) Blogs, pages, stories, albums Online web interface MyWay Offline/online object recognition > description & hints Trip planner Core functionality Additional functionality

8. MyWay Interesting places What I can found in country package for 0.79€ Museums & monuments Transportation City guide Services Everything offline

9. Market research Smartphone market in 2011 OSShipments (mil.)Market shareAnnual growth Android237.748.8%244% Apple93.119.1%96%

10. Market research Regular population 1 272 690 citizens 4 500 000 tourists visit Prague every year According to market share 360 000 of them has smart-phone Let’s take 5% of them = 18 000 potential users 5% was chosen according to competition research Case study – Prague package

11. Business model Selling strategySelling channels Application with home package will be FREE Every new package with new country will cost 0.79€ Communication channels Partners & social media

12. Business model Forecast We need 90k € Get it back 113 000 sold packages In 13 moths Profit 13k € per month

13. Business model 1234567891011121314151617 90k investment MyWay launch 20 packages Investment return Covering all capital cities in Europe 40 packages Expansion to US MyWay gamification challange months 55k spent90k spent +90k Profit

14. Business model Future of MyWay - where to earn money Re-Connection with services Booking functionality Common Country specs. (laws, restrictions etc.) Expansion to US Focus on other areas (products, services) – not just on travelling

15. Potencial risks Low interest Possibility to implement Challenge method Partners from travelling society Social media Competition Market re-search -> SWOT analysis Customer support Online support – chat Helpdesk team Improper market targeting Detailed tourism analysis

16. Team Business lead Responsible for company running --------------------- Team leader, IBM Project manager Handling all ongoing company projects --------------------- Project manager, IBM Development lead Experienced java developer ------------------------ IT architect, PWC LukasMichalPeter

17. Thank you Questions