1. Success for You and Your Dealers Are you leading or following? Success for You and Your Dealers Are you leading or following? Camp – April 2013 Dr. Michael Stachiw Dede Hoffmann

2. This presentation, along with a library of marketing resources are available electronically at: www.feeddealer.com/library

3. FeedDealer.com “Marketing Co-op” Who are we? Working group of ex-Purina employees who bring 100+ years agriculture, animal industry & marketing experience Includes the following individual companies: Strategic Mapping & Data Services LLS (SM&DS) Priority One Inc. Wordscapes LLC SecurityCamerasMO.Com Format International, Inc. Customers vary from Land O’Lakes Purina Feed, non-profits, individual Purina dealerships, entrepreneurs and small business.

4. FeedDealer.com What we do Traditional Print Materials - Postcard, brochure, flyer, invoice stuffers, ads, Loyal Customer cards, etc – design, print & distribute E-Blasts/E-Newsletters Website construction, hosting & promotion Branded smart phone apps Provide FREE mailing labels from Purina database Surveys - know your customer & their needs Customer data mapping Demographic studies/information for store location Marketing Partner

5. Purina Database E-Mails & Addresses As a Purina sales representative (or as Purina dealer) you have access to the Purina Rewards database through the proxy services of Strategic Mapping & Data Services LLC.

6. Mailing Labels –Center point ZIP Code –Search radius We’ll print & mail to you Purina Database Address Labels We will use the same center point zip code for eblasts

8. Traditional Print Marketing Newspaper ads Invoice stuffers Postcards Brochures Press releases Frequent buyer cards Coupons Flyers

9. Tri-Fold Mailers Open Houses/Events Promotions

10. Coupons, Letters Customer or Prospect Letters Coupons

11. Postcards, In Store Coupons Valued Customer, Thank you for your business! On your next visit to our store, bring in this coupon and receive a FREE bag of product shown! Mazuri Product _______________________ Bag Size ______________________ ______________________________ Dealer Signature Valid Thru 12/30/11 19764 IL Route 9  Pekin, IL 61554 (309) 925-3111

12. Frequent Purchase Cards (Front) (Back)

13. Newspaper/Magazine Ads

14. Store Brochure

15. Flyers

16. Product Brochure

17. Web/Internet & Traditional Marketing Web/Internet marketing need never forget its linkage to more traditional methodologies, or your efforts will surely fail, or at the very least be rendered ineffective. Web/Internet marketing need never forget its linkage to more traditional marketing methodologies, or your efforts will surely fail, or at the very least be rendered ineffective. -– Dr. Mike Stachiw -– Dr. Mike Stachiw

18. But we’re not into “electronic” Don’t abandon your traditional marketing mix Use a piece you already have as an eblast Do not need a website to do eblast Do the math... PostcardEblast 1000 addresses/emails Postcard-creative$100$100 Print, labels, labor$1.32@ Postage$.33@$60 Total to 1000 $1,750$160 Per Piece$1.75$0.16 Break even92 emails

19. And, guess what... Send up to 5000 emails for ZERO - $0 additional cost!

20. Eblast Open Rates How do you track the success of mailings? Traditional mailings, success = 2-5% response How do you track the success of eblasts? Open Report Number sent, percent opened No added cost – goes w/eblast send

21. E-Blasts

26. Eblast Links Websites Videos Facebook/Twitter Product pages Instructions Events And... They work when the mail can’t be delivered!

27. Websites Your Salesman w/o Benefits Extension of your store & brand Find your store in Google, smart phones Connect with your community Increase your sales Never sleeps Consistent

28. Websites Website hosting Domain name registration Design, construction, content Email addresses Promotion to over 300,000 search engines Monthly Google reports to monitor traffic Monthly search engine ranking reports Software gives you/dealer ability to make changes

33. Have a website, with email addresses Place your email and web site address on all traditional correspondence (bill of lading, bills, business cards, etc.) Place your web address (and possible e-mail address) delivery trucks, building fronts, and similar billboards Also on yellow page ads, newspaper ads, etc. Website Promotion Using Traditional Marketing

34. Branded Smart Phone Apps

35. Mobile Apps Logo Options that apply to dealership Links to websites, maps, etc Promote sales/specials Run contests FAQ

36. Mobile Apps Dealership locations link to live Google map

37. Mobile Apps Specials Icon can connect to a “specials” page that you edit or to a website specials page.

38. Mobile Apps Contact Us Icon connects to a screen to enter their question & submit to you for an answer.

39. Mobile Apps Allows users to easily subscribe to your e-newsletter or to receive regular communication.

40. Mobile Apps How can an app work for you? How can an app work for dealer? How can an app work for customer? This app was designed for the Purina cattle group promoting Wind & Rain minerals.

41. Mobile Apps Allows comparison of Wind & Rain to a competitor’s product.

42. Mobile Apps Links to product description, benefits page

43. If we didn’t cover something you or your dealers can use to increase sales... Just ask, we’ll come up with something!

44. Dr. Michael Stachiw Dede Hoffmann 10715 Kahlmeyer Dr. St. Louis, MO 63132 Phone: 314-428-31 Fax: 314-428-4102 Dr.Mike@FeedDealer.com Dede@FeedDealer.com www.FeedDealer.com