2. LEVI STRAUSS & CO. BY : MIN HTET AUNG, JUNKO KANEDA, AND ALEJANDRO

4. ABOUT LEVI’S Established - 1853 Founder - Levi Strauss Business - Apparel Company Headquarter Location - San Francisco Number of Location - 2,800 company-operated stores Number of countries - 110 countries

6. HISTORY OF LEVI’S For Who Levi Strauss created the jean for the gold miners California. Born in 1829 The first blue jean was created by Levi Strauss and tailor Jacob Davis in 1873. Levi ‘s received a U.S. patent for their inveition.

7. HISTORY OF LEVI’S Changed from “Work Pants” to “Fashion” Originally, Jeans was only for the labors. Between the 1930s and 1950s, Levi's jeans became popular among youth subcultures as “Fashion.” Big Jeans Boom The popularity of Levi's has been spread in all over the world after world war Ⅱ, and Levi's created a big jeans boom in the world.

9. WHY LEVI’S IS SUCCEFUL? Quality and Variety of Styles Advertising Vintage

11. WHAT'S SPECIAL FOR THE QUILITY very sturdy shrink to fit the body shape Levi's does not use many chemicals

12. VARIETY OF STYLES Levi's has changed its designs and fabrics with time. Levi's always provides jeans according to the latest fashion, price and trends. Colors Designs

15. ADVERTISING Media Strategy Levi's jeans used popular music in TV commercials. The consumers can see the famous musician and actors & actresses wear Levi's jeans. Facebook, Instagram, and Twitter. Official online shopping website

17. VINTAGE Big 'E' Manufactured before 1971 Noted by the capitalized E on the rear red tab This vintage items are worth and expensive, because it is difficult to get. Popular among the collectors and vintage fans. Levi's started to reproduce the copy of original “Big E” after 1995 as the marketing.

19. Major products 501 The original and first ever blue jean, in 1873 The button fly jeans Popular for men of almost all body types and sizes because they are not too tight or not too loose

20. Major products 505 505 jean is a good choice for the people who wants a 501, but prefers a zip fly 550 - Relaxed and comfortable fit anytime and every time.

21. WHAT GOOD THINGS DOES LEVI’S COMPANY DO OUTSIDE? Fight against HIV & AIDS Levi's contributed more than $50 million in grants to HIV/AIDS service organizations in more than 40 countries. Levi's has supported a campaign for HIV/AIDS, Red for Life, to take action to fight HIV/AIDS and promote testing among young people across the country. Levi's employees are provided HIV/AIDS testing, treatment, and care service.

23. THAN YOU