1. The evolution of Internet in Brazil March 26th, 2009 - São Paulo CGI.br - Brazilian Internet Steering Committee NIC.br – Brazilian Network Information Center CETIC.br – Center of Studies on Information and Communication Technologies Tatiana Jereissati – CETIC.br Moscow, June 2012 Children and ICTs in Brazil: an approach to Media Literacy

2. The evolution of Internet in Brazil March 26th, 2009 - São Paulo   ICT statistics production in Brazi l Indicators for measuring the information society CETIC UNESCO Cat. II Center (*) Regional Centre of Studies for the Development of the Information Society CETIC UNESCO Cat. II Center (*) Regional Centre of Studies for the Development of the Information Society (*) Approved at the Unesco’s 36 th General Conference Nov/2011 (**) Cooperation Agreement signed 28 th Mar/2012. Center of Studies on Information and Communication Technologies Latin America and Portuguese speaking African countries  Capacity building;  Knowledge centre: clearing house;  Laboratory of Ideas;  Culture and Ethics.

3. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Population: 191 million 85% living in urban area IBGE Census 2010 5,565 municipalities IBGE Census 2010 GDP: USD 2.5 Trillion 6th largest economy in the world IBGE 2011 GDP per capita: USD 12,788 IBGE 2011 5th largest territory in the world IBGE 2010 7th largest ccTLD: 2.9 million Registro.br 2012 Brazil Facts and figures

4. The evolution of Internet in Brazil March 26th, 2009 - São Paulo 38% HH with Internet access  Urban area: 43% ; Rural area: 10%  High SES: 96%; Low SES: 5% ICTs in Brazil - 2011 Facts and figures Computer (%households) Urban area Total Brazil Source: ICT Households Survey 2011, CGI.br Internet (% Households) Urban area Total Brazil Urban area Total Brazil Internet Users (% population 10+ y.o.) 74 million Internet users 45 % HH with computers

5. The evolution of Internet in Brazil March 26th, 2009 - São Paulo ICT Kids Online Timeline 2009 2010 2012* ICT KIDS 2012 ICT KIDS 2010 ICT HOUSE HOLDS 2005 10 + y.o 5-9 y.o 5-8 y.o 9-16 y.o ACESS USE ACESS USE ACESS USE 5-9 y.o COP ACESS USE COP + 2013… *Upcoming survey results

6. The evolution of Internet in Brazil March 26th, 2009 - São Paulo  Aims at measuring access to and use of ICT by children aged 5 to 9 years old: o Nationwide (urban and rural areas); o Random stratified sample N = 2,500 children (2,100 urban / 400 rural o Questions validated by cognitive tests and pilot; o Face-to-face households interview with parents and child. Objectives  To provide data on the ICT Kids 2010 Survey on access and use of ICTs that are relevant for the understanding of media literacy. ICT KIDS 2010 The ICT Kids 2010 Survey

7. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Access to ICTs % of children aged 5 to 9  Computer use: 51%  Internet use: 27%  Computer use: 51%  Internet use: 27%  Use of mobiles: 59%  High SES: 86%  Low SES: 47%  Use of mobiles: 59%  High SES: 86%  Low SES: 47%  Ownership of mobiles: 18%  5 year olds:7%  9 year olds: 24%  Ownership of mobiles: 18%  5 year olds:7%  9 year olds: 24%  Mobile phones are the fastest growing media in Brazil  Differences in computer and Internet use Source: ICT Kids Survey 2010, CGI.br

8. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Location of Internet Access % of children aged 5 to 9 that have used the Internet LAN houses are very important locations for Internet access in Brazil among the low income and younger population and in rural areas. LAN houses are very important locations for Internet access in Brazil among the low income and younger population and in rural areas. Computer Location in the household  Household is a very relevant location for Internet access Source: ICT Kids Survey 2010, CGI.br

9. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Parental mediation of child’s Internet use % of parents of children aged 5 to 9 that are Internet users “I use the Internet whenever I want to and as I like. My father does not care as long as I do not put viruses on the computer, he lets me do as I like”. (Boy, 8 years old, medium SES) "My father only allows me to go on YouTube and play games. If I use anything else, then I damage the computer." (Girl, 9 years old, medium SES) Source: ICT Kids Survey 2010, CGI.br

10. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Parental mediation of child’s Internet use % of parents of children aged 5 to 9 that are Internet users  Children’s gender matters: Girls are more subjected to parental mediation than boys  Age matters: parental mediation varies with age  Parent’s Internet experience is relevant: Internet users tend to mediate more than non- Internet users Source: ICT Kids Survey 2010, CGI.br

11. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Mediation of Internet use Who do you use the Internet with? % of children aged 5 to 9 that have already used the Internet “For example, my father and I are playing a game, then we cannot complete the level, then we search on Google and we find how to”. (Boy, 9 years old, medium SES)  Children use the Internet intuitively  Images and icons are helpful  Children often resort to those that are around for help: parents, siblings etc.  Reading and writing may be an issue  Search engines are also a source of help: looking up new information; autocorrect  Children use the Internet intuitively  Images and icons are helpful  Children often resort to those that are around for help: parents, siblings etc.  Reading and writing may be an issue  Search engines are also a source of help: looking up new information; autocorrect Source: ICT Kids Survey 2010, CGI.br

12. The evolution of Internet in Brazil March 26th, 2009 - São Paulo ICT Skill Acquisition With whom did you learn to use ICTs? % of children aged 5 to 9 that have already used the Internet Among children who learn alone: Source: ICT Kids Survey 2010, CGI.br

13. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Online activities % of children aged 5 to 9 that have already used the Internet Social networking :  5-year-olds: 13%  9-year-olds: 36% Social networking :  5-year-olds: 13%  9-year-olds: 36% Perception of risks/ dangers online  5-year-olds: 9%  9-year-olds: 33% Perception of risks/ dangers online  5-year-olds: 9%  9-year-olds: 33% 24% declare to have an email account Online research  5-year-olds: 21%  9-year-olds: 63% Online research  5-year-olds: 21%  9-year-olds: 63% Source: ICT Kids Survey 2010, CGI.br

14. A evolução da Internet no Brasil 26 de março de 2009 – São Paulo ICT Kids Survey 2010 Lessons learned Methodological Issues  Challenges in conducting surveys among youngsters;  Importance of pre-testing and cognitive tests: o Difficulty to differentiate time and space (specific period of time, frequency, etc); o Complex concepts and specific vocabulary require adapted language; o Qualitative approach (focus group or in-depth interview) is recommended.  The length of questionnaire impacts the children’s concentration and behavior during the interview. Methodological Issues  Challenges in conducting surveys among youngsters;  Importance of pre-testing and cognitive tests: o Difficulty to differentiate time and space (specific period of time, frequency, etc); o Complex concepts and specific vocabulary require adapted language; o Qualitative approach (focus group or in-depth interview) is recommended.  The length of questionnaire impacts the children’s concentration and behavior during the interview.

15. A evolução da Internet no Brasil 26 de março de 2009 – São Paulo ICT Kids Survey 2010 Lessons learned Contextual Issues  Access to ICTs: a major barrier in Brazil, need to investigate social and regional inequalities;  Use of ICTs: Further research is needed in assessing content production online and understanding;  ICT Kids Online Brazil, based on the “EU Kids Online” Framework developed by the London School of Economics. Contextual Issues  Access to ICTs: a major barrier in Brazil, need to investigate social and regional inequalities;  Use of ICTs: Further research is needed in assessing content production online and understanding;  ICT Kids Online Brazil, based on the “EU Kids Online” Framework developed by the London School of Economics.

16. The evolution of Internet in Brazil March 26th, 2009 - São Paulo Thank you! Tatiana Jereissati tatiana@nic.br Our publications are available for download at www.cetic.br www.cetic.br