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Electronic Drink Machine Matt Legg Dan Pizzillo Garth Gillespie Travis Hopkins Mohamed Elmiligui http://www.cs.odu.edu/~thopkins/edm
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2 Problem Statement Lack of bartender accountability allows inconsistent drink creation through carelessness and theft, subsequently causing loss of profit to bar and club owners and loss of customer satisfaction.
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3 The Facts: $10.80 per 1.75L bottle of liquor 39.45 drinks per bottle at 1.500 oz per drink 36.98 drinks per bottle at 1.625 oz per bottle 39.45 drinks – 36.98 drinks = loss of 2.47 drinks per bottle 2.47 drinks * 7 bottles per week = 17.29 drinks per week 17.29 drinks * 52 weeks per year = 899.08 drinks per year $4.00 * 899.08 drinks = $3556.32 per year 3 * $3556.32 = $10,668.96 per year for three bottles per night 4 * $10,668.96 = $42,675.84 for four well liquors
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4 Our Solution A computer-controlled device that: Determines ingredients Measures accurately Dispenses automatically Holds bartenders accountable
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5 Technical Objectives Flexible, scalable design Maintain or increase productivity Constantly up-to-date database Integrated Point of Sales system Accuracy and Accountability
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6 Problems EDM Will Solve Human error Short-ring Phantom bottle Drinks given away
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7 FDA Compliance Cleaned every 16 hours of use Frequently cleaned surfaces must be constructed of stainless steel Semi-automated cleaning with hot water and sanitizing solution circulated through the system
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8 Alcohol Law Compliance Responsibility of the owner Unaffected by EDM Legal Reference: http://leg1.state.va.us/000/reg/TOC03005.HTM http://leg1.state.va.us/000/reg/TOC03005.HTM
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9 Societal Issues Does not alter current bar scheme Does not replace bartenders Does not make contact with customers Is not marketed to individuals
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10 Scientific Merit This technology could revolutionize: Confectionary Industry Medical Industry Chemical Industry
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11 Technical Innovations Computer managed liquid delivery Fast and accurate mixing and dispensing from multiple sources Automated cleaning that meets federal guidelines
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12 Problems EDM Won’t Solve Substitutions Short changed customers Changed credit card tips Drink price misinformation
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13 Step-by-step Scenario 1. Customer orders a mixed drink 2. Bartender puts a glass in EDM 3. Bartender selects drink on monitor 4. EDM dispenses the drink accurately 5. Bartender serves the drink
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14 Screenshot 1
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Screenshot 2
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16 Screenshot 3
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18 Components $349.00 - Dell Power Edge SC Server $643.91 - ELO 12" Flat Touch Screen $279.00 - NuDaq PCI 7200 32 Channel I/O Card $5222.40 - 128 Micro air pumps ($40.20 / pump) $1772.80 - 128 lines at 50ft (27.70 per 100ft) $384.00 – 128-line valve controller array $8574.31 – Total cost of parts
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19 Pricing $8574.31 – Hardware $1500.00 – Installation $14925.69 – Mark Up $25,000.00 – Total Cost to Purchaser $10,000.00 – Yearly Maintenance Fee
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20 Management Plan
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21 Phase I Staffing Plan and Budget
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22 Phase II Staffing Plan and Budget
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23 Phase III Staffing Plan and Budget
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24 First Out Year Staffing Plan and Budget
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25 Subsequent Out Years Staffing Plan and Budget
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26 Resource Plan and Budget – Phase I, II, III
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27 Resource Plan and Budget – Out Years
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28 Phase I, II, III Product Budget $334,215 – Human Resources $152,735 – Hard Resources $486,949– Total Budget
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29 Funding Plan National Restaurant Association Educational Foundation http://www.nraef.org/ National Business Association http://www.nationalbusiness.org/ Restaurant Business Plan http://www.restaurantfunds.com/ http://www.restaurantfunds.com/
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30 Marketing Plan Marketed to high-volume clubs, bars, and restaurants First model installed at club to gain: Profit Data Technical Data Owner’s Testimonials Use acquired data to market the EDM
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31 Potential Market The New York City metropolitan area alone has over 1640 bars and clubs If EDM were sold to only 10% of these bars, $6,565,169.51 of profit would be earned in just that area
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32 EDM Profits
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33 Purchaser’s Profits
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34 Phase I
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35 Phase II
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36 Phase III
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37 Development Issues POS Software Database Software Centralized Update Software Dispenser Software Dispenser Hardware Integration & Testing
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38 Evaluation Plan Success will be achieved when: All technical objectives have been met All expected goals have been realized Earnings have met or surpassed the requirements defined by the project schedule
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39 Conclusion With the Electronic Drink Machine: Bar and club owners will profit Our investors will profit
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40 Questions?
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