1. Strategic Audit Laura Beatty Terry Bridges Susannah Fletcher Emily Moss

2. Agenda Industry Overview Background of Toyota  Current Issues/Recalls  Business Model  Financial Analysis Recommendations Implementation Process

3. Automotive Industry Industry OverviewToyota BackgroundRecommendationsImplementation

4. Current Issues & Recalls Industry OverviewToyota BackgroundRecommendationsImplementation

5. Business Model Industry OverviewToyota BackgroundRecommendationsImplementation

6. Financial Analysis Industry OverviewToyota BackgroundRecommendationsImplementation Toyota Honda General Motors Daimler Chrysler Ford S&P 500

7. Hire PR Company DB Media Strategies, Inc. Industry OverviewToyota BackgroundRecommendationsImplementation Areas to Address:  Humble apology  Combat inaccurate information  Project message to larger audience Cost:  Minimum of $5,000 per month  Dependent on company’s budget and needs Specialization Areas:  Media Training  Media Management  Speech, Editorial, & Presentation Training  Public Relations  Strategic Communications  Crisis Communication 4 Main Attributes:  Straight Talk  Honesty  Collaboration  Provide good work at good price

8. Incentive Program Industry OverviewToyota BackgroundRecommendationsImplementation Current Practices Extend Warranty o Basic 60 month/60,000 miles o Powertrain 60 month/100,000 miles Free cleaning & detailing o Unified effort among all dealers o More satisfaction Cash rebate o More incentive to stay o $4,500.00

9. Timeline & Cost TimeActionCost Month 1 Draw up plans for extended warranty Plan for cleaning Plan for cash rebates Month 3 Advertise all new incentives on Toyota’s website Send out letters to all recalled vehicle owners Month 6 Implement warranty to all recalled vehicles Start rebates for all recalled Toyota owners Start washing and detailing $4,500.00 per vehicle $8.00 per vehicle Month 9 Evaluate customer reactions Monitor blogs, press, consumer reports, & ratings 1 Year Make necessary changes Industry OverviewToyota BackgroundRecommendationsImplementation

10. Questions & Comments

11. References (2010). 2010 Prius. Retrieved Apr. 26, 2010, from Toyota Motor Sales, U.S.A., Inc. Web site: http://www.toyota.com/recall/abs.html. (2010). Capabilities. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/Capabilities.html. (2010). Doug Bailey. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/About.html. (2010). Floor Mat Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: http://www.toyota.com/recall/floormat.html. (2010). Our Clients. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/Clients.html. (2010). Our M.O. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2- 400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/M.O..html. (2010). Pedal Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: http://www.toyota.com/recall/pedal.html. (2010). 2010 Vehicle Dependability Study Results. Retrieved Apr. 27, 2010, from JD Power and Associates, Westlake Village, CA. Web site: http://www.jdpower.com/autos/articles/2010-Vehicle-Dependability-Study-Results. http://www.jdpower.com/autos/articles/2010- (2010). Automoblies and Trucks Overview. Retrieved Apr. 22, 2010, from Plunkett Research, Ltd., Houston, Texas. Web site: http://www.plunkettresearch.com/Industries/AutomobilesTrucks/AutomobileTrends/tabid/89 http://www.plunkettresearch.com/Industries/AutomobilesTrucks/AutomobileTrends/tabid/89 (2010). The Industry Handbook: Automobiles. Retrieved Apr. 22, 2010, from Investopedia ULC, Edmonton, Alberta, Canada. Web site: http://www.investopedia.com/features/industryhandbook/automobile.asp. http://www.investopedia.com/features/industryhandbook/automobile.asp

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