1. Organisation Chart – Current Structure Admin. & Personnel Camp ‘n’ Dales Mng. director Cruises Dept Webfly Asia-Tours Mng. directors Mr. Cormickan Sites Dept Administration Personnel Sales Dept Holiday Tours Dept Production DeptSales Dept Financial Dept

2. What’s Missing? Marketing department IT department Standardized reporting systems CRM system

3. SWOT Analysis StrengthWeaknessOpportunitiesThreats Camping sites Cruises (stabilised & 15% margin) Asia-Tours Package tours Lack of new technology Lack of marketing Lack of communication between depts. Duplicity functions Asia-Tours New camping sites Webfly technology Competitors Complexity & instability of the tourism sector Webfly staff Resistance to org’l changes

4. Restructure Production department: Combine Asia-Tours’ existing production dept., and Camp ‘n’ Dales’ holiday tours & cruises depts. Marketing departments – develop marketing departments for both Camp sites (Camp ‘n’ Dales) and package tours (Asia-Tours), with help from Webfly. IT department – system development and maintenance using Webfly staff’s expertise & skills, located in Cambridge Administration & Financial – an integrated back office located in Liverpool

5. Locations Liverpool: Camp ‘n’ Dales – Sites department & back office. Focused Camp ‘n’ Dales on camping sites to keep its uniqueness; Back office – centralised administration. London: Asia-Tours – Production department with package tours. Take the advantage of experienced travel agents and travel agency that Asia-Tours has. Cambridge: IT department – system development, website development, and marketing help with Webfly’s technology

6. Managing System Managing director(s) of each location Committees – inter-departmental regular meetings to have a better information flow between departments and different locations An Executive Board?

7. How? Phase 1 – Standardise budgeting, accounting, and reporting systems Phase 2 – Create an IT department in Cambridge; create marketing departments with help of Webfly staff; initiate the development of CRM system Phase 3 – Integrate back office; relocate administration and financial staff to Liverpool Phase 4 – Integrate production department; relocate cruises and holiday tours department staff to London Phase 5 – Create committees and/or B.O.D.

8. Organisation Chart - Restructured Mr. Cormickan Asia-Tours Camp ‘n’ Dales Administration & Personnel Dept. IT Dept. Financial Dept. Marketing Sales Dept.Marketing Sites Dept.Sales Dept. Production Committees/BOD