1. October 10, 20001

2. 2 Delighting Your Customers with USB Jason Ziller Technology Initiatives Manager, Intel Corporation Chairman, USB Implementers Forum

3. October 10, 20003 Retail Theme: “USB Everywhere”

4. October 10, 20004 USB is Everywhere Source: PC Data (represents 55% of total U.S. retail market) Percent of USB in U.S. Retail Market for July 2000 % Market Share Peripheral Categories External Floppy Video Conf Scanners Ink Jet Printers Flash Memory Readers Removable Media Joy- sticks Game- pads Mice Racing Wheels

5. October 10, 20005 USB is Everywhere w 9 of top 10 video conferencing cameras w 9 of top 10 scanners w 8 of top 10 printers w Top 3 Flash memory card readers w 3 of top 4 external CD/RW drives w 3 of top 4 keyboards w 3 of top 4 joysticks Source: PC Data (represents 55% of total U.S. retail market)

6. October 10, 20006 Addressing Portable Device Needs w “Mini-B” connector – Receptacle is 1/20 of standard “B” connector (volume) – Plug is 1/6 of standard “B” connector (volume) Courtesy of Molex

7. October 10, 20007 * All other brands and names are the property of their respective owners USB in Business “The new “legacy-free” desktops … prove that the major computer manufacturers are looking seriously at what corporations really need. … Indeed, the new machines have completely embraced USB. Yes, after years of promise, USB devices are now plentiful and effective…” — Infoworld, August 21, 2000 HP* e-pc* IBM* Netvista* Compaq* iPaq*

8. October 10, 20008 Installed Base of USB-Equipped PCs Source: Cahners In-Stat Group, Sept 2000 Installed Base (M Units)

9. October 10, 20009 USB Peripheral Growth… Number of Peripherals Shipped per Year Source: Cahners In-Stat Group, Sept 2000 Peripheral Volume (in Millions) 55% CAGR from 1999-2004

10. October 10, 200010 … In All Categories # Printers Shipped Per Year (in Millions) # Storage Devices Shipped Per Year (in Millions) Source: Cahners In-Stat Group, Sept 2000

11. October 10, 200011 How Do We Realize This Opportunity?

12. October 10, 200012 Top Ten Issues with USB 6. 6.“Ever try to update a USB driver?” 7. 7.High-powered device gets plugged into an embedded low-power hub (i.e., in keyboard) 8. 8.“I cancelled the installation because the pop-up wizard scared me” 9. 9.Device is no longer recognized after PC wakes from sleep 10. 10.“I am still using Windows 95”

13. October 10, 200013 Top Ten Issues with USB 1.“Does my PC even have USB?” 2.USB connectors aren’t color coded 3.Wrong driver installs when device is plugged in before putting CD in 4.Legacy driver installed for dual-port device (i.e., USB/parallel port printer) 5.Device stops working when another one gets plugged in alongside it

14. October 10, 200014 Improving Ease of Use w Testing – Compliance and interoperability testing w Documentation – Clear, simple instructions on packaging and in manuals w Education – For retailers, resellers, tech support, website, etc – Address most frequent problems Provide Your Input to the Ease of Use Quality Roundtable at www.eouroundtable.com

15. October 10, 200015 Making USB 2.0 HS Devices Easy to Use w “It Just Works!” – Passes compliance and interoperability testing w Full forward & backward compatibility – Works with new USB 2.0 “Gold Tree” – Runs at HS & FS Making USB 2.0 Easy to Use is Essential to a Smooth and Successful Transition

16. October 10, 200016 Plugging HS Devices into FS/LS Ports w For USB 2.0 PCs: – Pop-up dialog box can alert user to “non-optimal” use, and to look for HS ports – Addition to trident icon for host ports only (on PC or add-in card) w For USB 1.1 PCs: – Device driver can alert user to “non-optimal” use, and to get add-in card or PC with HS ports

17. October 10, 200017 How Can The USB-IF Help?

18. October 10, 200018 New USB Logo  New and Exciting: Special identifier for high-speed product only Special identifier for high-speed product only  Core Message is “USB” - Simple, speedy, expandable connection  Compliance: Identified as passing USB-IF compliance testing Identified as passing USB-IF compliance testing

19. October 10, 200019 Certified Independent Test Labs Cable/connector: w Contech Research, Inc. w National Technical Systems w ETC Device: w Professional Multimedia Testing Centre w MCCI w NSTL w NTS/XXCAL (US and Japan)

20. October 10, 200020 USB 2.0 Enabling Support w Training and Services: – USB 2.0 Developer Conferences – USB 2.0 Compliance Testing – USB 2.0 Building Block Vendor List Look for More Information at developers.usb.org w Tools: – Peripheral Developer Kit (PDK) – Compliance Device

21. October 10, 200021 USB 2.0 Development Progress w Final bus spec released on April 27, 2000 w Final UTMI spec also released w Intel will release EHCI spec, Rev.95 for discrete host controllers this quarter – Over two dozen companies have licensed spec so far w Strong industry development is underway – 75+ companies planning to ship USB 2.0 products by early next year Note: All dates provided are for planning purposes only and are subject to change.

22. October 10, 200022 Significant Milestones Achieved w Integrated single-chip hosts, hubs, and device controllers sampling w First UTMI-compliant transceiver macrocell functional in silicon w Prototype hardware/software demonstrated at several events this year

23. October 10, 200023

24. October 10, 200024 USB 2.0 Demos w Functionality – Storage devices, scanner, and hubs connected to PC running Windows 2000* w Compatibility – HS devices running at FS when connected to USB 1.1 port – USB 1.1 FS/LS speed devices running on USB 2.0 PC and hub – Devices connected via standard USB cable w Performance – HS hard drive is 10x faster than FS hard drive – Full-motion video running while transferring file * All other brands and names are the property of their respective owners

25. October 10, 200025 Recognition Awards Outstanding Contribution to the Development of USB 2.0 in 2000 Congratulations!Congratulations!

26. October 10, 200026 Let’s Work Together To Make Hi-Speed USB A Great Success!