1. urban:tribe For today’s underground and cosmopolitan generation For the urban tribes with their own identity signs and their own symbols A new way of interpreting the desires people Listening to the rhythm of the street where new trends and desires of changes grows But they all share a common language, identifying themselves in a life style.

2. The technology When talking about a styling range, it is obvious that hair will have to deal with a lot of Styling products, styling tools and thermal appliances 1) Hair can be damaged as much with heat appliances as with chemical applications. When using heat on the hair, the natural moisture that is present in the hair will start to boil, forming bubbles in the hair shaft. These bubbles will eventually cause breakage and split ends. 2)Product build-up can make hair feel and look less smooth, healthy, shiny and Manageable and it can weigh the hair down.

3. The most important objectives of u:t range are : 1)To reduce product build-up thanks to the shampoo’s and conditioners 2)To protect the hair from thermal styling damage u:t shampoo: clarifies an cleanses u:t conditioner: smoothes, soothes and nourishes u:t styling: enhances the styling process, protecting the hair from heat and styling damage Styling – u:t styling In the styling phase, High Tec resins, enhances the process by forming a smooth film on the hair shaft, giving flexibility and protection. Film agents are formed to protect the hair and will not coat it. It will not create weight and even when using a lot of products. It will protect the hair shaft during heat styling while restoring the moisture balance u:t __stile and no limit creativity

4. urban:tribe RESULT Clean, conditioned and healthy hair with texture, volume and shine u:t __stile and no limit creativity

5. 14 different working tools to give limitless space to creativity styling & finishing

6. enriched formulas with proteins, vitamins and botanical extracts, to condition, hydrate and protect hair integrating a fixative, molding and styling effect high tec resins performs in perfect results, no heaviness and no residues film agents protects hair from heat styling sun filters protects hair from UVA and UVB rays all products mixes with shiners to increase versatility

7. styling e finishing _ to create and play every style, every desire _ to shape _ to hold _ to support _ to define _ to smooth _ to volumize _ to sculpt

8. megamix conditioning and styling balm _ a “mega” solution to condition while styling hair _ use as leave on conditioner _ use as light styling glaze _ perfect cutting “tool” to maintain hydration and texture during precision cutting _ performs on hair with a light supporting base while conditioning _ creates maximum flexibility, resistance and hydration _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents hydrates, smoothes the cuticle and protects hair _ leaves hair full-bodied, manageable, conditioned and shiny _ film agents protects hair from heat styling _ sun filters protects hair from sun rays _ light>

9. no limits straightening and curl former gel the right solution to change look from curl to straight and vice versa with no limits To define curly hair in a natural way confers elasticity, protection and shine Contains hydrolyzed wheat proteins, to strengthens and condition hair structure Emollients agents, to enhance shine and comb-ability Humectants active ingredients to balance hair moisture Special condition agents, to give smoothness, shine, body and comb-ability Contains the dessert complex to balance moisture in the hair The mixture off different silicones eliminates frizzies by smoothing the cuticle Phantenol, hydrate, condition and increase the hair diameter Aloe Vera, calming and protective Sun filters light > Use: apply on damp hair form roots to ends and distribute. Style as desired. Formato: 250 ml

10. power smooth extra smoothing gel the right choice to create the most determined straight looks controls frizzies, effectively smoothes the hair cuticles Contains hydrolyzed wheat proteins, to strengthens and condition hair structure Emolliente and condition agents encourages brush-ability and formation of straight hair The mixture off different silicones eliminates frizzies by smoothing the cuticle, protecting the hair on thermic action thanks to his filming and anti humidity effect Contains the dessert complex to balance moisture in the hair Humectants active ingredients to balance hair moisture Phantenol, hydrate, condition and increase the hair diameter Aloe Vera, calming and protective Sun filters light > Use: apply on damp hair form roots to ends and distribute. Style as desired.

11. power straight straigthening protective fluid _ extra light fixative _ to create straight looks, shiny and soft _ controls frizz _ efficiently smoothes cuticles on porous and chemically treated hair _ favors brush sliding on hair and straight formation _ has a film forming effect on hair to donate maximum shine and humidity resistance _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and straightening principles; hydrates, smoothes cuticles and protects hair _ makes hair manageable, straight and silky _ protects from heat effects during styling thanks to film agents and protectives _ protects from environmental agents thanks to antioxidant

12. 3d_version styling and finishing versatile liquid styler adds body definition and support to every style and hair types, three different applications: as liquid styler, ecological foam or spray on to style with blow dryer, rollers, curling iron, flat iron or free hand Contains hydrolyzed silk proteins, to strengthens and condition hair structure Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume Contains the dessert complex to balance moisture in the hair Aloe Vera gel, to calm, moisture and protect the hair structure Vitamin E, anti-oxidant Pantenolo, act as an conditioning agent film agents protects hair from heat styling sun filters protects hair from sun rays light > use: apply on clean damp or dry hair. For more support, hold and definition, increase the amount. Style as desired

13. helix non oil soft curl designer _ light fixative > _ adds definition, elasticity and body to style on all hair types _ particularly indicated on curly or permed hair _ to style with blow dryer or free hand _ adds a light, flexible, humidity resistant hold _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixing agents hydrates, smoothes the cuticle and protects hair _ adds definition, shine and vitality to hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

14. build and fix the look fast, with no complications, to use as sculpting gel, final touch and wet look style. Performs on all hair types by directing, forming and defining with optimum support and structure. Weigh less hair and no residues Contains hydrolyzed wheat and silk proteins, to strengthens hair structure Contains the dessert complex to balance moisture in the hair Aloe Vera gel, to calm, moisture and protect the hair structure Vitamin E, anti-oxidant Pantenolo, act as an conditioning agent film agents protects hair from heat styling sun filters protects hair from sun rays Medium >> Use: apply on wet or dry hair then style xcentric gel styling and finishing gel

15. streeter gel new extreme finishing gel

16. allows to shape and fix the most extreme looks, provides maximum and long lasting hold. A high technology polymer (resin) adds a memory effect that doesn’t leave residues contains hydrolyzed wheat proteins, strengthen and condition deeply hair structure contains hydrolyzed silk proteins, conditions, hydrates and enhances shine on hair the exclusive “botanical complex “desert blend”, balances and maintains moisture into the hair structure high technological polymer (resin), adds a memory effect that doesn’t leave residues thanks of the elasticity of the filming agents Aloe Vera gel; hydrating, conditioning, calming, protecting vitamin E, protective and antioxidant pantenol, increases the diameter of the hair shaft sun filters, protect hair from sun rays extra >>>> suggestions of use: massage into the palms, apply evenly to wet or dry hair, then follow with the desired styling.. for a wet look, apply on damp hair, without combing for an extreme look, apply on dry hair to model, apply on damp hair and dry with the blow dryer using the hands

17. kaptor styling and volumizing foam _ medium fixative >> _ adds body and natural control to style on all hair types _ to style with blow dryer, free hand or finishing _ adds a flexible, humidity resistant hold _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixing agents hydrates, smoothes the cuticle and protects hair _ leaves hair manageable, shiny and vital _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

18. xpander volumizing and texturizing foam _ strong fixative >>> _ adds maximum volume, dimension and texture _ to brush style, freehand style, strong setting or finishing _ confers a flexible, long lasting hold resistant to humidity _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ leaves hair designed, shiny and resilient _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

19. _ medium fixative >> _ to create matt and muddled hair _ molds and defines each strand to facilitate the creation of every style _ controls and texturizes with a medium and gummy fix _ confers support and volume without weighing down even the most fine hair _ does not contain waxes or grease _ use as a fast molding cream or for final touches to the style _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays _ water soluble formula, easily removable with water sticky styling and finishing cream

20. freaky shaper pomade _ _ medium fixative >> _ to mold and finish _ create muddled, upset styles _ to build and create unique forms and volumes in hair _ a gummy, light feel pomade, easy to apply _ water-soluble, washes out with one shampoo _ use for molding or finishing touches _ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

21. nogravity ecological volumizer hairspray _ medium fixative >> _ fixative and volumizing no gas hairspray _ versatile and fast drying _ unique to mold or finish the hairstyle give hair maximum elevation, hold and shine _ Panthenol and vitamin E guarantees conditioning and protection _ ideal on chemically treated hair _ protects the hairstyle from humidity _ has a film forming effect on hair for maximum shine and resistance to humidity _ film agents protects hair from heat styling _ sun filters protects hair from sun rays

22. grungy defining and texturizing wax _ medium fixative _ to mold and texturize _ gives flexible and removable direction with the possibility of changing direction to style when desired _ to sculpt and support unmistakable styles _ to give an untidy effect, create vertical pointed strands or texture on hair _ to create spot styling and separation _ use directly from stick or apply on palm of hand, than on hair _ a mix of several natural waxes allows a flexible, long lasting hold _ film agents protects hair from heat styling _ sun filters protects hair from sun rays