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Chapter 12 From Communication: Making Connections

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1 Chapter 12 From Communication: Making Connections
The Persuasive Speech Chapter 12 From Communication: Making Connections

2 Previous Persuasion When was the last time someone tried to persuade you? Were they successful?

3 Goals of Persuasion Adoption Discontinuance Deterrence Continuance

4 Persuasive Topics Questions of… Fact Value Policy

5 Establishing Creditability
Competence Involvement Relate Cite Character Trustworthiness Ethics Charisma

6 Preparation and Development

7 Topic Research More knowledge = better support. Anticipate objections.
Design argument against you.

8 Speech Organization Topic “sidedness” Timing of strongest argument
Best organization

9 Supporting Material Appeals to Need Logical Appeals Reasoning:
Physical Safety Social Self-esteem Logical Appeals Reasoning: Deductive Inductive Casual By analogy Emotional Appeals

10 Persuasive Fallacies Of Reason Of Evidence Questionable Cause
Ad Hominem Of Evidence Fact vs. Opinion Red Herring Hasty Generalization

11 Persuasion Speech Topics
Elderly Drivers Legal Drinking Age Public Office Term Limits TV Violence Caller ID Why you should watch “The Simpsons” (

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