1. Rhetoric and Persuasion Ms. Jackson English II February 2010

2. Rhetoric--A Rudimentary Definition “the energy inherent in emotion and thought, transmitted through a system of signs, including language, to others to influence their decisions or actions” --George Kennedy

3. (Rhetorical) Discourse Definition Six characteristics – Planned – Adapted to an audience – Shaped by human motives – Responsive to a situation – Persuasion seeking – Concerned with contingent issues

4. Discourse— a mode of organizing knowledge, ideas, or experience that is rooted in language and its concrete contexts

5. What about that other word? Contingent issues are those which confront everyone but for which no definite or unavoidable answers exist.

6. Really Old... Classical Period Sophists (Blame them, especially this cat  ) He did  Gorgias Plato

7. Aristotle Enthymemes Common topics Logical fallacies Remember his name and all that he did. He is pretty much the father of rhetoric as we know it.

8. Enthymeme— a rhetorical argument based on a heartfelt premise shared by speaker and audience to such a degree that it need not even be stated in the discourse (i.e. War is a destructive force.)

9. Common Topics (also called common places because of the Greek translation)—arguments and strategies useful in any rhetorical setting (i.e. working with a crucial word, turning the tables, or reasoning from general to particular)

10. Logical Fallacies enthymemes that seem reasonable but are not (Aristotle cited among these wordplay, fallacy of reasoning from part to whole, and even the use of indignant language such as “Why it’s just plain rude to make such claims!”)

11. More Aristotle Artistic Proofs—proofs taught especially by the art of rhetoric Ethos—the sociology of good character Pathos—the psychology of emotion Logos—the logic of sound arguments

12. ...and Relatively New Bitzer and the Situation – Exigency – Audience – Constraints Burke and the Dramatistic Pentad – Act – Agent – Agency – Purpose – Scene

13. Exigence(y)— Bitzer defines it as “an imperfection marked by urgency...a defect, an obstacle, something waiting to be done, a thing which is other than it should be.”

14. Constraints— “persons, events, objects, and relations which are parts of the situation because they have the power to constrain decision and action needed to modify the exigence.”

15. rhetor(ician) someone engaged in rhetorical discourse (Don’t get cocky. They get harder.)

16. argument discourse characterized by reasons advanced to support a conclusion; reasoning made public with the goal of influencing an audience.

17. appeals symbolic methods that aim either to elicit an emotion or to engage the audience’s loyalties or commitments

18. motives commitments, goals, desires, or purposes when they lead to action

19. metaphor You tell me, and you’d better be right!

20. arrangement the planned ordering of a message to achieve the greatest persuasive effect

21. symbol any mark, sign, sound, or gesture that represents something based on social agreement

22. Conclusion Descartes said, “I think, therefore I am.” Understanding rhetorical devices and engaging in rhetorical discourse improves your ability to think, thus, creating a better you.