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Published byAugustine Ramsey Modified over 9 years ago
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Core Concepts All media messages are CONSTRUCTED Use Specialized Techniques and Language Includes TEXT—what you SEE and HEAR Includes SUBTEXT—your INTERPRETATION
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1. Association2. Bandwagon 3.Beautiful People4. Celebrities 5. Experts6.Explicit Claims 7.Fear8.Intensity 9.Maybe10.Plain Folks
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Preceding Counter Ads Courtesy of : Counter Ad Contest: Take an ad and change it into a counter ad, delivering a more truthful or constructive message using altered images, words or persuasion techniques. More Info.: http://medialiteracyproject.org/contests
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TASK: Create a counter ad to an existing advertisement for sun/skin care product, delivering : a more truthful or constructive message alter the original ad’s images, words or persuasion techniques
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Select a SPECIFIC ad to respond to Choose a TOPIC to focus on Include a minimum of TWO facts from your research (Science World article, Teen Health and Wellness online) Incorporate specific PERSUASIVE TECHNIQUES into your counter ad
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Sun Safety Sun Protection Methods UVA/UVB radiation SPF Scale/Broad Spectrum Protection Skin Cancer/Melanoma Sunburns Long Term Effects of Sun Exposure Preventative Screening/Skin Checks Indoor Tanning Sunless Tanning
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