1. Welcome to: KEEPING YOUR WEBSITE FRESH & ROBUST…

2. Introductions Who are you? – Name – Role – Goal(s) – Favorite childhood toy

3. Day 1 Course Outline What is a CMS? Edit Content Create Content Make Content Appealing Make Content Public Remove Content

4. Keep your website fresh and relevant… …to reach more students …to attract quality faculty …to communicate with alumni 25% of potential students remove a school because of unfavorable web experiences 112% On average, people spend more time on line than they did a year ago 9% of adults over 55 spend nearly as much time online as they do watching television Since 2006, there’s been a 350% Increase in internet searches regarding campus and university life

5. How do you make websites awesome? Take 5 minutes and work with a partner to brainstorm ALL of the ways that you can think of to make a website look amazing so that your constituents want to keep coming back. Write down 3 of the things you want for YOUR website on page 2 of your workbook.

6. Focus on Your Audience, or Else…

7. What does CMS mean? Content Management System Allows you to create and store content in a shared repository Manages relationships between individual permissions and content items Coordinates the work of teams

8. Web CMS… Consistent public-facing marketing and branding Website contributors don’t need to know HTML Higher quality of content Reuse of content across sites and formats

9. MY PAGE How Our CMS Works

11. Certification Process Four Levels – Certified (Editor) – Silver (Contributor) – Gold (Contributor II) – Platinum (Administrator) Four Components – Learning – Skills – Participation – Stipend