1. Honda’s Journey to becoming “the most fuel-efficient auto maker in the US”

2. About Honda Location: Japan Year founded: 1945 Revenue: $84.2 Billion Employees: 145,000

3. Environmental Policies From its early days, Honda has been implementing proactive measures to help solve environmental challenges. It’s efforts go all the way back to the 1960’s when concerns for air pollution first started to grow.

4. Past Environmental Policies In 1966, soon after expanding into automobile production, Honda established a department to research air pollution measures.

5. Past Environmental Policies In 1972, Honda introduced the CVCC engine, becoming the world's first automaker to comply with the U.S. Clean Air Act.

6. Past Environmental Policies In 1999, Honda set specific numerical targets for cleaner emissions and higher fuel efficiency in all of its product categories, all of which were achieved by their target date of 2005.

7. Recent Environmental Initiatives Honda is continuously engaged in the research and development of advanced environmental and energy technologies, seeking to introduce them as quickly as possible to benefit customers. Let’s take a look at some of Honda’s latest initiatives..

8. Recent Environmental Initiatives FCX Clarity advanced fuel cell electric vehicle A fuel cell reverses the electrolysis of water, producing electricity through the chemical reaction of hydrogen and oxygen to turn an electric motor and power the vehicle. Fuel cell electric vehicles produce no CO2 or any harmful emissions whatsoever.

9. Recent Environmental Initiatives Fit EV The Fit EV is designed to meet the daily driving needs of the average metropolitan commuter. When the Fit EV production model is introduced, it will be powered by a lithium-ion battery and coaxial electric motor. A special meter display advises the driver when to shut off air conditioning and other accessories to conserve battery power.

10. Recent Environmental Initiatives New Solar Hydrogen Station Designed as a single, integrated unit to fit in the user's garage, Honda's next generation Solar Hydrogen Station reduces the size of the system, while producing enough hydrogen (0.5kg) via an 8-hour overnight fill for daily commuting (10,000 miles per year) for a fuel cell electric vehicle.

11. Recent Environmental Initiatives EV-neo Electric Scooter EV-neo realizes excellent environmental performance with zero CO 2 emissions in use. The battery is rechargeable using a household power source. Moreover, EV-neo provides performance equivalent to that of mass- market under-50cc gasoline engine motorcycles.

12. Get Involved Let’s take a look at some of the benefits of driving alternatives to gas-guzzling cars…

13. Get Involved Allianz Elementar, one of Austria’s largest auto insurers, includes fuel type as a vehicle characteristic for calculating premiums. They offer an eco bonus.

14. Get Involved Don’t you like the idea of driving a car that is less polluting, costs less to operate and doesn’t rely on foreign oil? In some states, you can get hefty federal tax credits up to $5000 per annum.

15. Get Involved Make the right decision!

16. References http://world.honda.com/environment/FeaturedInitiatives/index. html?id=3 http://money.cnn.com/galleries/2007/fortune/0703/gallery.gree n_giants.fortune/index.html http://environment.about.com/b/2005/11/13/sales-of-hondas- new-natural-gas-powered-car-pick-up-speed-as-fuel-prices- accelerate.htm https://www.allianz.com/en/press/news/business_news/insuran ce/news_2007-03-21.html