1. Using the Economic Census to Support Entrepreneurs and Small Business Owners NCLA 59 th Biennial Conference October 6, 2011 Mary G. Scanlon

2. Public Library Contributions to Local Economic Development January 01, 2007 Carlos A. ManjarrezCarlos A. Manjarrez, Jessica Cigna, Beata BajajJessica CignaBeata Bajaj Making Cities Stronger

3. Strategies Mary G. Scanlon

4. Urban Institute’s Findings Mary G. Scanlon

5. How to provide? Shrinking budgets Free, reliable sources? Mary G. Scanlon

6. To the Rescue The Economic Census! Mary G. Scanlon

7. Outline Definition & description Benefits and limitations How to find data Where is it? How is it organized What’s included? Other data available through the Census Case study (apply what we’ve learned) Other free sources Q&A Mary G. Scanlon

8. Characteristics Source: Bureau of the Census Timing: Every 5 years, in years ending in ‘2’ and ‘7’ Scope: Strives to be comprehensive Required Self-reported Mary G. Scanlon

9. Benefits & Limitations Benefits: Free Reliable Comparable Data available at varying levels of granularity From national to zip code Current – kinda, sorta Mary G. Scanlon

10. Benefits & Limitations Limitations: Data dribbles out Domestic businesses Companies with employees Privacy protection Mary G. Scanlon

11. Data Release Schedule

12. Where to Find the Data U. S. Census Bureau www.census.gov Economic Census http://www.census.gov/econ/census07 / OR Through American Factfinder at http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml Mary G. Scanlon

13. How is the Data Organized North American Industrial Classification System NAICS Introduced in 1997 Replaced SIC codes (Standard Industrial Classification) Mary G. Scanlon

14. NAICS North American Industrial Classification System Classification system for industry groups Numerical Hierarchical: the longer the number, the more detailed the category Mary G. Scanlon

15. NAICS 31183118 Bakeries and Tortilla Manufacturing 3118131181 Bread and Bakery Product Manufacturing 311811311811 Retail Bakeries 311812311812 Commercial Bakeries 311813311813 Frozen Cakes, Pies, and Other Pastries Mfg 3118231182 Cookie, Cracker, and Pasta Manufacturing 311821311821 Cookie and Cracker Manufacturing Mary G. Scanlon

16. NAICS Sectors (Sample) 23 31 - 33 42 44 - 45 48 – 49 51 52 71 72 Construction Manufacturing Wholesale trade Retail trade Transportation & warehousing Information Finance and Insurance Arts, Entertainment and Recreation Accommodation and Food Service Mary G. Scanlon

17. Terms Companies vs. Establishments Value of Shipments, Receipts, Contracts Mary G. Scanlon

18. Case Study Mary G. Scanlon

19. Business Plan Documents the strategy and tactics for the business Required by investors and bankers Forecasts growth and profitability (among other finances) Industry data provides support for company forecasts Mary G. Scanlon

20. From Data to Information Industry size and growth rate Number of employees Payroll & benefits Operating expenses: utilities, telephone, others Capital investment Mary G. Scanlon

21. Step 1 Find the NAICS code Mary G. Scanlon

22. Step 1

23. Find the NAICS code 311811 Retail Bakeries Mary G. Scanlon

24. Step 2 Find the data Mary G. Scanlon

25. Find the Data Mary G. Scanlon

26. Find the Data Mary G. Scanlon

27. Find the Data Mary G. Scanlon

28. Find Data Mary G. Scanlon

29. Partial Data Download Sector 31: Manufacturing: Industry Series: Detailed Statistics by Industry for the United States: 2007 Data based on the 2007 Economic Census. For information on confidentiality protection, sampling error, nonsampling error, and definitions, see Survey Methodology [pdf]. Data in this file represent those available when this file was created; data may not be available for all NAICS industries or geographies. Data in this table may be subject to employment- and/or sales-size minimums that vary by industry. 2007 NAICS code Meaning of 2007 NAICS codeCompanies Number of establishmen ts Establishmen ts with 1 to 19 employees Establishmen ts with 20 to 99 employees Establishmen ts with 100 employees or more Number of employees Annual payroll ($1,000) Total fringe benefits ($1,000) Employer's cost for health insurance ($1,000) Employer's cost for defined benefit pension plans ($1,000) 311811Retail bakeries(r)6,056(r)6,249(r)5,503718(r)28(r)56,801967,728270,01880,84821,710 Employer's cost for defined contribution plans ($1,000) Employer's cost for other fringe benefits ($1,000) Production workers avg per year Production workers - 1st qtr Production workers - 2nd qtr Production workers - 3rd qtr Production workers - 4th qtr Production workers hours (1,000) Production workers, nonleased employees wages ($1,000) Total cost of materials ($1,000) Materials, parts, containers, packaging, etc. used ($1,000) Cost of resales ($1,000) 8,428159,032(r)31,857(r)32,066(r)31,593(r)31,765(r)32,00446,212585,2891,054,069804,300167,398 Cost of purchased fuels ($1,000) Purchased electricity ($1,000) Contract work ($1,000) Quantity of electricity purchased (1,000 kWh) Quantity of generated electricity (1,000 kWh) Quant of electricity sold or transferred (1,000 kWh) Total value of shipments ($1,000) Primary products value of shipments ($1,000) Secondary products value of shipments ($1,000) Total misc receipts ($1,000) Value of resales ($1,000) Contract receipts ($1,000) 16,44841,98323,940678,533003,378,0342,992,04533,768352,221348,762819 Other miscellaneous receipts ($1,000) Primary products specialization ratio (%) Value of primary products shipments made in all industries ($1,000) Value of primary products shipments made in other industries ($1,000) Coverage ratio (%) Value added ($1,000) Total BOY inventories ($1,000) Finished goods inventories, BOY ($1,000) Work-in- process inventories, BOY ($1,000) Materials and supplies inventories, BOY ($1,000) Total EOY inventories ($1,000) Finished goods inventories, EOY ($1,000) 2,640993,014,93622,891992,329,386130,50241,5738,74280,187140,85845,033 Mary G. Scanlon

30. From Data to Information What’s here: Industry size Industry growth rate Number of employees Payroll & benefits Operating expenses: materials, fuel, electricity Capital investment Mary G. Scanlon

31. From Data to Information Industry size and growth rate Number of establishments Total value of shipments ($1,000) 20027,4582,803,869 2007 6,2493,378,034 % Chg-17%20% Mary G. Scanlon

32. From Data to Information Number of employees Number of establishments Establishments with 1 to 19 employees Establishments with 20 to 99 employees Establishments with 100 employees or more 6,2495,50371828 88%11%0.4% Mary G. Scanlon

33. From Data to Information Payroll & benefits Mary G. Scanlon Number of employees Annual payroll ($1,000) Total fringe benefits ($1,000) Employer's cost for health insurance ($1,000) Employer's cost for defined benefit pension plans ($1,000) Employer's cost for defined contribution plans ($1,000) Employer's cost for other fringe benefits ($1,000) 56,801967,728270,01880,84821,7108,428159,032

34. From Data to Information Operating expenses: materials, fuel, electricity Mary G. Scanlon Materials, parts, containers, packaging, etc. used ($1,000) Cost of purchased fuels ($1,000) Purchased electricity ($1,000) Quantity of electricity purchased (1,000 kWh) 804,30016,44841,983678,533

35. From Data to Information Capital investment Mary G. Scanlon Total capital expenditures (new and used) ($1,000) Capital exp: buildings & other structures (new and used) ($1,000) Capital exp: machinery and equipment (new and used) ($1,000) Capital expenditures: autos, trucks, etc. for highway use ($1,000) Capital expenditures: computer and data processing equipment ($1,000) 95,59614,95380,6435,0813,525

36. Summary of Information Industry size Industry growth rate Number of employees Payroll & benefits Operating expenses Capital investment Mary G. Scanlon

37. What Else? Financial data Economic Census Market information County Business Patterns Consumer Expenditure Tables Mary G. Scanlon

38. American FactFinder New interface at the Bureau of the Census American FactFinder 2 Economic Census County Business Patterns Population Housing Many, many other data sources Mary G. Scanlon

39. American FactFinder 2 Mary G. Scanlon

40. American FactFinder 2 Mary G. Scanlon

41. American FactFinder 2 Mary G. Scanlon

42. American FactFinder 2 Mary G. Scanlon

43. Local Competition Retail bakeries in Winston Salem 6 Employer establishments at 311811 12 Non-employer establishments at 3118 Mary G. Scanlon

44. Consumer Expenditures Bureau of Labor Statistics www.bls.gov http://www.bls.gov/cex/csxstnd.htm Data is available from 1984 – 2010 In Excel from 2005, only Expenditures segmented along a wide array of demographic parameters Mary G. Scanlon

45. 2010 Expenditure Tables Age of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Composition of consumer unit — (TXT) (PDF) (XLS)TXTPDFXLS Education of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Higher income before taxes — (TXT) (PDF) (XLS)TXTPDFXLS Hispanic or Latino origin of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Housing tenure and type of area — (TXT) (PDF) (XLS)TXTPDFXLS Income before taxes — (TXT) (PDF) (XLS)TXTPDFXLS Number of earners in consumer unit — (TXT) (PDF) (XLS)TXTPDFXLS Occupation of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Population size of area of residence — (TXT) (PDF) (XLS)TXTPDFXLS Quintiles of income before taxes — (TXT) (PDF) (XLS)TXTPDFXLS Race of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Region of residence — (TXT) (PDF) (XLS)TXTPDFXLS Size of consumer unit — (TXT) (PDF) (XLS)TXTPDFXLS Selected age of reference person — ( TXT) (PDF) (XLS)TXTPDFXLS Mary G. Scanlon

46. Consumer Expenditures Item Husband and wife consumer units One parent, at least one child under 18 Single person and other consumer units Total Husband and wife only Husband and wife with children Other husband and wife consumer units Total Oldest child under 6 Oldest child 6 to 17 Oldest child 18 or older Number of consumer units (in thousands)59,73925,72328,1725,18514,2428,7455,8447,14154,227 Income before taxes$85,296$76,543$93,627$87,439$94,807$95,374$83,666$34,652$41,012 Income after taxes$82,670$73,835$91,024$85,151$92,147$92,678$81,288$35,214$39,880 Age of reference person50.058.042.832.240.952.049.437.550.4 Food$7,816$6,494$8,876$7,056$9,386$9,054$8,759$5,227$4,352 Food at home$4,670$3,813$5,314$4,311$5,476$5,587$5,514$3,287$2,493 Bakery products$434$352$501$356$533$527$491$303$232 Food away from home$3,147$2,681$3,562$2,745$3,910$3,467$3,245$1,939$1,859 Mary G. Scanlon

47. Consumer Expenditures On average, families with children ages 6 and older spend $530 annually on bakery products that are consumed at home. Mary G. Scanlon

48. Conclusion Government agencies continue to provide free sources of reliable data that supports entrepreneurs and small business owners. Mary G. Scanlon

49. Conclusion Contact me: Mary G. Scanlon scanlomg@wfu.edu 336.758.4303 Mary G. Scanlon

50. Professional Resource Business Librarians in North Carolina (BLINC) Next meeting: Thursday Feb 9 th May Memorial Library / Alamance Public Library Mary G. Scanlon

51. BLINC at NCLA Wednesday 1:30 – 2:45 pm Lessons Learned: Getting the Most Out of LibGuides Mary G. Scanlon

52. BLINC at NCLA Thursday 9:00 – 10:00 am "Do we really need to pay for this anymore?" The best free v. fee sources for statistics and country research 11:00 -12:00 pm Embedded Librarians in North Carolina: A Panel Discussion Mary G. Scanlon

53. BLINC at NCLA Thursday 4:15-5:30 pm Taking the Next Step: Using Spreadsheets to Process Library Statistics & Database Results A Mission to Serve: What Libraries are Doing to Support Local Economic Development The Smart Investing Case Study: From Grant Proposal Through Implementation Mary G. Scanlon

54. BLINC at NCLA Friday 8:30 – 9:30 am Philanthropy and Grant-seeking: Helping Your Community and Your Library in Today's Economy Mary G. Scanlon

55. Questions? Are you using these resources? Which other sources are you using? Mary G. Scanlon